RFI for Digital Marketing Services

Description

LJMU needs to have a strong and consistent presence online and arguably this has never been as important as it is now. The market for Higher Education is competitive and it is important that LJMU's profile is high, and our values and unique proposition are communicated effectively. Additionally, much of the target audience is from the generation most likely to find out information and purchase from social media, therefore having a presence on these and other digital platforms is crucial to university recruitment. The digital landscape changes rapidly and we need to ensure that we are at the forefront with new and creative ideas that resonate with our target groups. Consideration periods are lengthy and vary from student to student. Maintaining a continual advertising presence online ensures that students are aware of the brand, reminded about the University, and encouraged to take a call to action at whatever stage they are at in their consumer journey. The University has an 'always-on' digital marketing approach, operating pulsing scheduling to upweight activity during key recruitment periods. Further details in RFI document via In-tend