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AWARD Complete

Branding and Website for OSDC

Published 26 Sep 2025
26 Sep 2025


Reference: WS2697824778 - 82410 GLA
There is an urgent need to transform Oxford Street into an exciting, thriving destination for Londoners and tourists alike - giving the nation's high street a new lease of life. To realise this vision, the Mayor of London has decided to establish the Oxford Street Development Corporation (OSDC). OSDC will operate as a Mayoral Development Corporation with full planning authority powers for Oxford Street and its immediate surroundings. The Oxford Street Development Corporation (OSDC) will be responsible for the revitalisation of the area - including working with partners to deliver on the Mayor's ambitions to pedestrianise Oxford Street (subject to consultation), deliver exceptional public realm, host events, and ensure an exciting mix of businesses and activities on the street. Stakeholder collaboration will be critical, and success will depend on developing and maintaining strong relationships with landowners, retail, hospitality and leisure businesses, local authorities (Westminster and Camden), and the wider business community. The Greater London Authority wishes to appoint a supplier to create an externally facing brand (to include a logo), digital assets and website design for the Oxford Street Development Corporation.

Full CPV breakdown

  • 72413000 — World wide web (www) site design services (primary)

Notice details

Buyer type
Central government
Competition
Open competition (any supplier can bid)
Contract type
Services
Bids received
13
Winning supplier
SME
Procurement method
Below threshold - open competition
Main category
Services
Above threshold
No
Legal basis
UKPGA 2023/54
Notice status
Complete
Award status
Active
Award date
23 Sep 2025
Contract can be extended to
28 Sep 2027
Renewal
Optional one year extension to be implemented at Stakeholders discretion
Reserved / special regime
Concession
Language
EN
Published
26 Sep 2025 11:22
OCID
ocds-h6vhtk-059112
Notice ID
WS2697824778 - 82410 GLA

Competition

13
Bids received
13
Bids considered at final stage
11
SME bids at final stage
0
VCSE bids at final stage

Organisations on this notice

Supplier SME
Chg.04 Kennington Park, London, SW9 6DE, United Kingdom
GB-COH 10072557

Key dates

Future Signature Date
26 Sep 2025 · Scheduled

Everything the publisher included in this notice, organised by section.

Organisations

Party 1 › Name Transport for London
Party 1 › Address › Street 5 Endeavour Square
Party 1 › Address › Town / city London
Party 1 › Address › Postcode E20 1JN
Party 1 › Address › Country GB
Party 1 › Address › Country United Kingdom
Party 1 › Address › Region (NUTS) UKI41
Party 1 › Contact › Email BSFAribaAdministration@tfl.gov.uk
Party 1 › Role buyer
Party 1 › Classification › Description Public authority - central government
Party 2 › Name ANATOMY BRANDS LTD
Party 2 › Address › Street Chg.04 Kennington Park
Party 2 › Address › Town / city London
Party 2 › Address › Postcode SW9 6DE
Party 2 › Address › Country GB
Party 2 › Address › Country United Kingdom
Party 2 › Address › Region (NUTS) UKI45
Party 2 › Contact › Email hello@anatomylondon.com
Party 2 › Role supplier
Party 2 › Link https://anatomylondon.com/
Party 2 › Business size sme
Party 2 › VCSEs No

Buyer

Name Transport for London

Tender

Title Branding and Website for OSDC
Status complete
Procedure type open
Procedure Below threshold - open competition
Special regime concession
Lot › Status complete

Awards

Status active
Date 23 Sep 2025
Value › Value incl. VAT £113,118
Value › Value £94,265
Value › Currency GBP
Category services
Above threshold No
Supplier › Name ANATOMY BRANDS LTD
Item › CPV › CPV 1 › Description World wide web (www) site design services
Item › CPV › CPV 2 › Description Web search engine providers
Item › CPV › CPV 3 › Description Application service providers
Item › Delivery › Region (NUTS) UK
Item › Delivery › Country GB
Item › Delivery › Country United Kingdom
Contract period › Start 29 Sep 2025
Contract period › End 28 Sep 2026
Contract period › Can be extended to 28 Sep 2027
Can be renewed Yes
Renewal › Description Optional one year extension to be implemented at Stakeholders discretion
Document › Document type Award notice
Document › Description Contract award notice on Find a Tender
Document › Link https://www.find-tender.service.gov.uk/Notice/060053-2025
Document › Published 26 Sep 2025
Milestone › Type Future signature date
Milestone › Due 26 Sep 2025
Milestone › Status scheduled
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