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TENDER
Active Services
CRM partner agency tender
Published 22 Sep 2026
22 Sep 2026
Deadline in 44 days
- Primary CPV
-
79342000 *
Marketing services
- Location
- 🇬🇧 North East
- Value
- £1,378,656
- Contract
-
2 years Duration
01/04/2027 31/03/2029
- Contract Types
-
79 *Business services: law, marketing, consu...Full CPV Breakdown
- SME suitable
- Not stated
Publisher Address
South Bank Central 4th Floor, 30 Stamford Street,, London, SE1 9LQ, United Kingdom · UKC
Contact
Ekaterina Vedeneva
Award Criteria
- Quality (60%)
- Commercial (30%)
- Social Value (10%)
Related tenders
SOUTH WESTERN RAILWAY LIMITED
All notices from this publisher Same CPV code
79342000 *
All notices with this CPV code
Reference: FX4534 - CRM partner agency tender
SWR seeks to appoint a specialist CRM partner agency to operate as an extended team to support us in our customer marketing and leveraging the value of that in multi-channel and media activation. The focus will be on adding strategic input, journey mapping & improvement, analysis and as necessary, activation to turbo-charge our customer marketing efforts for CRM and utilisation of relevant audiences in paid media.
Full CPV breakdown
- 79342000 — Marketing services (primary)
Notice details
- Buyer type
- Other public body
- Competition
- Open competition (any supplier can bid)
- Contract type
- Services
- Procurement method
- Competitive flexible procedure
- Main category
- Services
- Above threshold
- Yes
- Legal basis
- UKPGA 2023/54
- Notice status
- Active
- Renewal
- 1+1 allowable extension
- Options
- SWRL may require additional services during the contract term to support evolving business needs, including alignment with Great British Railways (GBR) initiatives, changes in rail industry strategy, regulatory requirements, technological advancements, market innovation, and enhancements to CRM, customer engagement and data analytics capabilities.
- Submission method
- To register your interest and submit your signed NDA, please access SWRL's Medius/Wax Digital portal using the link below. The NDA can be downloaded from the NDA tab within the portal. Suppliers must complete and return the signed NDA in accordance with the instructions provided to be eligible to participate in this procurement process. https://swrl.medius-s2c.com/S2C/DisplayModules/TradeModules/Negotiations/Opportunities/ViewOpportunityEvent.aspx?EventID=4662&Culture=en-GB
- Enquiries close
- 25 Sep 2026
- Award decision expected
- 17 Mar 2027
- Language
- EN
- Published
- 22 Sep 2026 11:03
- Deadline
- 15 Dec 2026 23:59
- OCID
- ocds-h6vhtk-06e13d
- Notice ID
- FX4534 - CRM partner agency tender
Full notice record
90 detailsEverything the publisher included in this notice, organised by section.
Organisations
| Name | SOUTH WESTERN RAILWAY LIMITED |
| Address › Street | South Bank Central 4th Floor, 30 Stamford Street, |
| Address › Town / city | London |
| Address › Postcode | SE1 9LQ |
| Address › Country | GB |
| Address › Country | United Kingdom |
| Address › Region (NUTS) | UKI44 |
| Contact › Name | Ekaterina Vedeneva |
| Contact › Email | ProcurementandContracts@swrailway.com |
| Role | buyer |
| Classification › Description | Public undertaking |
Buyer
| Name | SOUTH WESTERN RAILWAY LIMITED |
Tender
| Title | CRM partner agency tender |
| Description | SWR seeks to appoint a specialist CRM partner agency to operate as an extended team to support us in our customer marketing and leveraging the value of that in multi-channel and media activation. The focus will be on adding strategic input, journey mapping & improvement, analysis and as necessary, activation to turbo-charge our customer marketing efforts for CRM and utilisation of relevant audiences in paid media. |
| Status | active |
| Item › CPV › Description | Marketing services |
| Item › Delivery › Delivery 1 › Region (NUTS) | UKC |
| Item › Delivery › Delivery 1 › Country | GB |
| Item › Delivery › Delivery 1 › Country | United Kingdom |
| Item › Delivery › Delivery 2 › Region (NUTS) | UKD |
| Item › Delivery › Delivery 2 › Country | GB |
| Item › Delivery › Delivery 2 › Country | United Kingdom |
| Item › Delivery › Delivery 3 › Region (NUTS) | UKE |
| Item › Delivery › Delivery 3 › Country | GB |
| Item › Delivery › Delivery 3 › Country | United Kingdom |
| Item › Delivery › Delivery 4 › Region (NUTS) | UKF |
| Item › Delivery › Delivery 4 › Country | GB |
| Item › Delivery › Delivery 4 › Country | United Kingdom |
| Item › Delivery › Delivery 5 › Region (NUTS) | UKG |
| Item › Delivery › Delivery 5 › Country | GB |
| Item › Delivery › Delivery 5 › Country | United Kingdom |
| Item › Delivery › Delivery 6 › Region (NUTS) | UKH |
| Item › Delivery › Delivery 6 › Country | GB |
| Item › Delivery › Delivery 6 › Country | United Kingdom |
| Item › Delivery › Delivery 7 › Region (NUTS) | UKI |
| Item › Delivery › Delivery 7 › Country | GB |
| Item › Delivery › Delivery 7 › Country | United Kingdom |
| Item › Delivery › Delivery 8 › Region (NUTS) | UKJ |
| Item › Delivery › Delivery 8 › Country | GB |
| Item › Delivery › Delivery 8 › Country | United Kingdom |
| Item › Delivery › Delivery 9 › Region (NUTS) | UKK |
| Item › Delivery › Delivery 9 › Country | GB |
| Item › Delivery › Delivery 9 › Country | United Kingdom |
| Value › Value incl. VAT | £1,654,387.20 |
| Value › Value | £1,378,656 |
| Value › Currency | GBP |
| Procedure type | open |
| Procedure | Competitive flexible procedure |
| Procedure › Is Accelerated | Yes |
| Procedure › Accelerated Rationale | Qualifying planned procurement notice |
| Category | services |
| Above threshold | Yes |
| How to submit | To register your interest and submit your signed NDA, please access SWRL's Medius/Wax Digital portal using the link below. The NDA can be downloaded from the NDA tab within the portal. Suppliers must complete and return the signed NDA in accordance with the instructions provided to be eligible to participate in this procurement process. https://swrl.medius-s2c.com/S2C/DisplayModules/TradeModules/Negotiations/Opportunities/ViewOpportunityEvent.aspx?EventID=4662&Culture=en-GB |
| Submission Terms › Electronic submission | allowed |
| Submission Terms › Languages | en |
| Bidding period › End | 15 Dec 2026 |
| Questions period › End | 25 Sep 2026 |
| Award decision period › End | 17 Mar 2027 |
| Lot › Status | active |
| Lot › Value › Value incl. VAT | £1,654,387.20 |
| Lot › Value › Value | £1,378,656 |
| Lot › Value › Currency | GBP |
| Lot › Award criteria › Criterion › Criterion 1 › Type | quality |
| Lot › Award criteria › Criterion › Criterion 1 › Name | Quality |
| Lot › Award criteria › Criterion › Criterion 1 › Description | Various subcategories with the total of 60% |
| Lot › Award criteria › Criterion › Criterion 1 › Weighting › Weight | 60 |
| Lot › Award criteria › Criterion › Criterion 1 › Weighting › Weight type | Percentage exact |
| Lot › Award criteria › Criterion › Criterion 2 › Type | cost |
| Lot › Award criteria › Criterion › Criterion 2 › Name | Commercial |
| Lot › Award criteria › Criterion › Criterion 2 › Weighting › Weight | 30 |
| Lot › Award criteria › Criterion › Criterion 2 › Weighting › Weight type | Percentage exact |
| Lot › Award criteria › Criterion › Criterion 3 › Type | quality |
| Lot › Award criteria › Criterion › Criterion 3 › Name | Social Value |
| Lot › Award criteria › Criterion › Criterion 3 › Weighting › Weight | 10 |
| Lot › Award criteria › Criterion › Criterion 3 › Weighting › Weight type | Percentage exact |
| Lot › Suitable for › SMEs | Yes |
| Lot › Suitable for › VCSEs | Yes |
| Lot › Contract period › Start | 1 Apr 2027 |
| Lot › Contract period › End | 31 Mar 2029 |
| Lot › Contract period › Can be extended to | 31 Mar 2031 |
| Lot › Can be renewed | Yes |
| Lot › Renewal › Description | 1+1 allowable extension |
| Lot › Has options | Yes |
| Lot › Options › Description | SWRL may require additional services during the contract term to support evolving business needs, including alignment with Great British Railways (GBR) initiatives, changes in rail industry strategy, regulatory requirements, technological advancements, market innovation, and enhancements to CRM, customer engagement and data analytics capabilities. |
| Document › Document 1 › Document type | Conflict of interest |
| Document › Document 1 › Description | Not published |
| Document › Document 2 › Document type | Tender notice |
| Document › Document 2 › Description | Tender notice on Find a Tender |
| Document › Document 2 › Link | https://www.find-tender.service.gov.uk/Notice/089497-2026 |
| Document › Document 2 › Published | 22 Sep 2026 |