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NfL Banners Regent Street

Published 7 Oct 2026
7 Oct 2026


Reference: ocds-h6vhtk-06f318
The Crown Estate is the primary landowner and long-term steward of Regent Street, owning and managing the vast majority of the street and surrounding estate. As freeholder, The Crown Estate is responsible for the strategic management, operation and development of Regent Street, including the coordination of events, activations, public realm improvements and commercial activity across the estate. Regent Street forms a part of The Crown Estate's wider Central London portfolio, and any activity taking place on the street requires engagement with and, where appropriate, approval from The Crown Estate as the principal landowner and estate manager. The work covers all requirements associated with the delivery of the Regent Street flag installation, including: Obtaining the necessary advertising consents, permits and road closure approvals from Westminster City Council. Production of the flags. Installation and removal (de-rig) of the flags. The venue hire and management fee payable to The Crown Estate. As the landowner and estate manager of Regent Street, the Crown Estate is responsible for coordinating and managing these elements as part of the overall contract. The flags will be designed by the NFL and will incorporate a London-specific theme, including the Mayor of London branding.

Full CPV breakdown

  • 79340000 — Advertising and marketing services (primary)

Notice details

Buyer type
Local authority
Competition
Direct award (no competition)
Contract type
Services
Winning supplier
Large company
Procurement method
Direct award
Main category
Services
Legal basis
UKPGA 2023/54
Notice status
Complete
Award status
Active
Language
EN
Published
07 Oct 2026 08:13
OCID
ocds-h6vhtk-06f318
Notice ID
ocds-h6vhtk-06f318

Organisations on this notice

Transport for London
Procuring Entity, Process Contact Point
5 Endeavour Square, London, E20 1JN, United Kingdom
GB-PPON PHMT-6197-NWNZ
1 St James's Market, London, SW1Y 4AH, United Kingdom
GB-PPON PBLV-4649-YVJX

Everything the publisher included in this notice, organised by section.

Organisations

Party 1 › Name Greater London Authority (GLA)
Party 1 › Address › Street City Hall, Kamal Chunchie Way
Party 1 › Address › Town / city London
Party 1 › Address › Postcode E16 1ZE
Party 1 › Address › Country GB
Party 1 › Address › Country United Kingdom
Party 1 › Address › Region (NUTS) UKI41
Party 1 › Contact › Email emeliawilson@tfl.gov.uk
Party 1 › Role buyer
Party 1 › Classification › Description Public authority - sub-central government
Party 2 › Name Transport for London
Party 2 › Address › Street 5 Endeavour Square
Party 2 › Address › Town / city London
Party 2 › Address › Postcode E20 1JN
Party 2 › Address › Country GB
Party 2 › Address › Country United Kingdom
Party 2 › Address › Region (NUTS) UKI41
Party 2 › Contact › Email emeliawilson@tfl.gov.uk
Party 2 › Role › Role 1 Procuring entity
Party 2 › Role › Role 2 Process contact point
Party 2 › Role Details Procurement Lead
Party 3 › Name The Crown Estate Commissioners
Party 3 › Address › Street 1 St James's Market
Party 3 › Address › Town / city London
Party 3 › Address › Postcode SW1Y 4AH
Party 3 › Address › Country GB
Party 3 › Address › Country United Kingdom
Party 3 › Address › Region (NUTS) UKI32
Party 3 › Contact › Email daniel.kur@thecrownestate.co.uk
Party 3 › Role supplier
Party 3 › Business size large
Party 3 › VCSEs No
Party 3 › Public service mission organisation No
Party 3 › Sheltered workshop No

Buyer

Name Greater London Authority (GLA)

Tender

Title NfL Banners Regent Street
Status complete
Procedure type direct
Procedure Direct award
Lot › Status complete
Document › Document type Conflict of interest
Document › Description Not published

Awards

Status active
Category services
Supplier › Name The Crown Estate Commissioners
Item › CPV › Description Advertising and marketing services
Item › Delivery › Region (NUTS) UKI
Item › Delivery › Country GB
Item › Delivery › Country United Kingdom

Contracts

Title NfL Banners Regent Street
Status active
Contract period › Start 2 Oct 2026
Contract period › End 30 Oct 2026
Value › Value incl. VAT £270,000
Value › Value £225,000
Value › Currency GBP
Above threshold Yes
Signed 1 Oct 2026
No Agreed Metrics Rationale Below reporting KPI Threshold
Document › Document type Contract notice
Document › Description Contract details notice on Find a Tender
Document › Link https://www.find-tender.service.gov.uk/Notice/094496-2026
Document › Published 7 Oct 2026
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