MARKET RESEARCH ON HEALTHY AGEING

Hywel Dda University Health Board (HDUHB) is seeking to award a contract to a single provider to undertake research which will help inform service planning, identify unmet needs, and support decision making for commissioning, policy development, and partnership working. The research will generate robust insights into the needs, behaviours, attitudes, and market opportunities related to healthy ageing in the HDUHB area, enabling informed strategy and service design and address four (4) key objectives: • Population Insights • Market and Service Landscape • Behavioural and Communication Insights • Strategic and Commissioning Insight The research will focus on adults aged 40 years and over, including priority subgroups, recognising that healthy ageing begins well before older age and that preventative interventions are most effective when adopted earlier in life. The research will also explore how different population groups perceive, experience, and engage with healthy ageing, identifying opportunities to improve preventative health outcomes and service delivery.