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AWARD
Framework Complete
Marketing Services
Published Yesterday
22 Oct 2026
- Primary CPV
-
79342000 *
Marketing services
- Location
- 🇬🇧 Central Valleys, Wales
- Value
- £12,000,000
- Contract
-
4 years Duration
27/11/2026 26/11/2030
- Contract Types
-
79 *Business services: law, marketing, consu...Full CPV Breakdown
- SME suitable
- Not stated
Publisher Address
3 Llys Cadwyn, Pontypridd, CF37 4TH, United Kingdom · UKL15
Contact
Samara-Jade Owen
Award Criteria
Not specified
Related tenders
Transport for Wales (TfW)
All notices from this publisher Same CPV code
79342000 *
All notices with this CPV code
Reference: C001314.00
Transport for Wales (TfW) has procured a Marketing Services Multi Lot Framework that will enable us to continue building and establishing our accessible, bilingual, distinctive and multimodal brand at a pivotal point in our development.
The procurement is structured into four distinct lots, each covering a specialist area of marketing delivery
- Lot 1 Digital and Performance Marketing
- Lot 2 Marketing Effectiveness and Evaluation
- Lot 3 Creative and Advertising Campaigns
- Lot 4 Events, Experiential and Brand Activation
Awarded to
Full CPV breakdown
- 79342000 — Marketing services (primary)
Notice details
- Buyer type
- Local authority
- Competition
- Open competition (any supplier can bid)
- Contract type
- Services
- Bids received
- 39
- Winning supplier
- SME
- Lots
- 4
- Procurement method
- Competitive flexible procedure
- Main category
- Services
- Above threshold
- Yes
- Legal basis
- UKPGA 2023/54
- Notice status
- Complete
- Award status
- Pending
- Award date
- 22 Oct 2026
- Standstill period ends
- 2 Nov 2026
- Framework agreement
- Yes
- Number of lots
- 4
- Language
- EN
- Published
- 22 Oct 2026 19:26
- OCID
- ocds-h6vhtk-05efd7
- Notice ID
- C001314.00
Competition
39
Bids received
39
Bids considered at final stage
35
SME bids at final stage
0
VCSE bids at final stage
Organisations on this notice
Supplier SME
Unit 1 & 2 Purbeck House Cardiff Business Park, Cardiff, CF14 5GJ, United Kingdom
GB-PPON PDWD-8924-ZNTL
Spindogs Ltd
Supplier SME
Ebiquity Associates Limited
Supplier SME
Supplier SME
Wharton Place, 13 Wharton Street, Cardiff, Cf10 1GS, United Kingdom
GB-PPON PWXT-4982-RRTN
Supplier Large
The Hickman Building, 2 Whitechapel Road, London, E1 1FX, United Kingdom
GB-PPON PZZD-2863-BGQX
Group 7 Events Limited
Supplier SME
Lots (4)
Lot 1
· Complete
Lot 2
· Complete
Lot 3
· Complete
Lot 4
· Complete
Key dates
- Future Signature Date
- 23 Nov 2026 · Scheduled
- Future Signature Date
- 23 Nov 2026 · Scheduled
- Future Signature Date
- 23 Nov 2026 · Scheduled
- Future Signature Date
- 23 Nov 2026 · Scheduled
Full notice record
206 detailsEverything the publisher included in this notice, organised by section.
Organisations
| Party 1 › Name | Transport for Wales (TFW) |
| Party 1 › Address › Street | 3 Llys Cadwyn |
| Party 1 › Address › Town / city | Pontypridd |
| Party 1 › Address › Postcode | CF37 4TH |
| Party 1 › Address › Country | GB |
| Party 1 › Address › Country | United Kingdom |
| Party 1 › Address › Region (NUTS) | UKL15 |
| Party 1 › Contact › Name | Samara-Jade Owen |
| Party 1 › Contact › Email | procurement@tfw.wales |
| Party 1 › Role | buyer |
| Party 1 › Link | https://tfw.my.site.com/s/Welcome |
| Party 1 › Classification › Classification 1 › Description | Public authority - sub-central government |
| Party 1 › Classification › Classification 2 › Description | Welsh devolved regulations apply |
| Party 2 › Name | Liberty Marketing Ltd |
| Party 2 › Address › Street | Unit 1 & 2 Purbeck House Cardiff Business Park |
| Party 2 › Address › Town / city | Cardiff |
| Party 2 › Address › Postcode | CF14 5GJ |
| Party 2 › Address › Country | GB |
| Party 2 › Address › Country | United Kingdom |
| Party 2 › Address › Region (NUTS) | UKL22 |
| Party 2 › Contact › Email | info@libertymarketing.co.uk |
| Party 2 › Role | supplier |
| Party 2 › Business size | sme |
| Party 2 › VCSEs | No |
| Party 2 › Public service mission organisation | No |
| Party 2 › Sheltered workshop | No |
| Party 2 › Control › Description | Gareth Morgan, 64 Millrace Close, Cardiff, CF14 0UQ, United Kingdom Person with significant control for individual October 1980 |
| Party 3 › Name | Spindogs Ltd |
| Party 3 › Address › Street | Unit 3 Sovereign Quay |
| Party 3 › Address › Town / city | Cardiff |
| Party 3 › Address › Postcode | CF10 5SF |
| Party 3 › Address › Country | GB |
| Party 3 › Address › Country | United Kingdom |
| Party 3 › Address › Region (NUTS) | UKL22 |
| Party 3 › Contact › Email | bd@spindogs.com |
| Party 3 › Role | supplier |
| Party 3 › Business size | sme |
| Party 3 › VCSEs | No |
| Party 3 › Public service mission organisation | No |
| Party 3 › Sheltered workshop | No |
| Party 3 › Control › Description | Gareth Morgan, 64 Millrace Close, Cardiff, CF14 0UQ, United Kingdom Person with significant control for individual October 1980 |
| Party 4 › Name | Ebiquity Associates Limited |
| Party 4 › Address › Street | Chapter House |
| Party 4 › Address › Town / city | London |
| Party 4 › Address › Postcode | N1 6DZ |
| Party 4 › Address › Country | GB |
| Party 4 › Address › Country | United Kingdom |
| Party 4 › Address › Region (NUTS) | UKI41 |
| Party 4 › Contact › Email | accounts@ebiquity.com |
| Party 4 › Role | supplier |
| Party 4 › Business size | sme |
| Party 4 › VCSEs | No |
| Party 4 › Public service mission organisation | No |
| Party 4 › Sheltered workshop | No |
| Party 4 › Control › Description | Gareth Morgan, 64 Millrace Close, Cardiff, CF14 0UQ, United Kingdom Person with significant control for individual October 1980 |
| Party 5 › Name | Golley Slater Group Limited |
| Party 5 › Address › Street | Wharton Place, 13 Wharton Street |
| Party 5 › Address › Town / city | Cardiff |
| Party 5 › Address › Postcode | Cf10 1GS |
| Party 5 › Address › Country | GB |
| Party 5 › Address › Country | United Kingdom |
| Party 5 › Address › Region (NUTS) | UKL22 |
| Party 5 › Contact › Email | jrobertson@golleyslater.co.uk |
| Party 5 › Role | supplier |
| Party 5 › Business size | sme |
| Party 5 › VCSEs | No |
| Party 5 › Public service mission organisation | No |
| Party 5 › Sheltered workshop | No |
| Party 5 › Control › Description | Gareth Morgan, 64 Millrace Close, Cardiff, CF14 0UQ, United Kingdom Person with significant control for individual October 1980 |
| Party 6 › Name | Four Agency Worldwide Limited |
| Party 6 › Address › Street | The Hickman Building, 2 Whitechapel Road |
| Party 6 › Address › Town / city | London |
| Party 6 › Address › Postcode | E1 1FX |
| Party 6 › Address › Country | GB |
| Party 6 › Address › Country | United Kingdom |
| Party 6 › Address › Region (NUTS) | UKI42 |
| Party 6 › Contact › Email | Tenders@four.agency |
| Party 6 › Role | supplier |
| Party 6 › Business size | large |
| Party 6 › VCSEs | No |
| Party 6 › Public service mission organisation | No |
| Party 6 › Sheltered workshop | No |
| Party 6 › Control › Description | Gareth Morgan, 64 Millrace Close, Cardiff, CF14 0UQ, United Kingdom Person with significant control for individual October 1980 |
| Party 7 › Name | Group 7 Events Limited |
| Party 7 › Address › Street | 97 Park Lane |
| Party 7 › Address › Town / city | London |
| Party 7 › Address › Postcode | W1K 7TG |
| Party 7 › Address › Country | GB |
| Party 7 › Address › Country | United Kingdom |
| Party 7 › Address › Region (NUTS) | UKI32 |
| Party 7 › Contact › Email | angelee@sevenevents.co.uk |
| Party 7 › Role | supplier |
| Party 7 › Business size | sme |
| Party 7 › VCSEs | No |
| Party 7 › Public service mission organisation | No |
| Party 7 › Sheltered workshop | No |
| Party 7 › Control › Description | Gareth Morgan, 64 Millrace Close, Cardiff, CF14 0UQ, United Kingdom Person with significant control for individual October 1980 |
Buyer
| Name | Transport for Wales (TFW) |
Tender
| Title | Marketing Services |
| Description | Transport for Wales (TfW) has procured a Marketing Services Multi Lot Framework that will enable us to continue building and establishing our accessible, bilingual, distinctive and multimodal brand at a pivotal point in our development. The procurement is structured into four distinct lots, each covering a specialist area of marketing delivery - Lot 1 Digital and Performance Marketing - Lot 2 Marketing Effectiveness and Evaluation - Lot 3 Creative and Advertising Campaigns - Lot 4 Events, Experiential and Brand Activation |
| Status | complete |
| Procedure type | open |
| Procedure | Competitive flexible procedure |
| Techniques › Framework agreement | Yes |
| Lot › Lot 1 › Status | complete |
| Lot › Lot 2 › Status | complete |
| Lot › Lot 3 › Status | complete |
| Lot › Lot 4 › Status | complete |
Awards
| Award 1 › Title | Marketing Services - Lot 1 |
| Award 1 › Status | pending |
| Award 1 › Date | 22 Oct 2026 |
| Award 1 › Value › Value incl. VAT | £14,400,000 |
| Award 1 › Value › Value | £12,000,000 |
| Award 1 › Value › Currency | GBP |
| Award 1 › Category | services |
| Award 1 › Above threshold | Yes |
| Award 1 › Supplier › Supplier 1 › Name | Liberty Marketing Ltd |
| Award 1 › Supplier › Supplier 2 › Name | Spindogs Ltd |
| Award 1 › Item › CPV › Description | Marketing services |
| Award 1 › Item › Delivery › Region (NUTS) | UK |
| Award 1 › Item › Delivery › Country | GB |
| Award 1 › Item › Delivery › Country | United Kingdom |
| Award 1 › Standstill period › End | 2 Nov 2026 |
| Award 1 › Contract period › Start | 27 Nov 2026 |
| Award 1 › Contract period › End | 26 Nov 2030 |
| Award 1 › Document › Document type | Award notice |
| Award 1 › Document › Description | Contract award notice on Find a Tender |
| Award 1 › Document › Link | https://www.find-tender.service.gov.uk/Notice/100213-2026 |
| Award 1 › Document › Published | 22 Oct 2026 |
| Award 1 › Assessment Summaries Date Sent | 22 Oct 2026 |
| Award 1 › Milestone › Type | Future signature date |
| Award 1 › Milestone › Due | 23 Nov 2026 |
| Award 1 › Milestone › Status | scheduled |
| Award 2 › Title | Marketing Services - Lot 2 |
| Award 2 › Status | pending |
| Award 2 › Date | 22 Oct 2026 |
| Award 2 › Value › Value incl. VAT | £720,000 |
| Award 2 › Value › Value | £600,000 |
| Award 2 › Value › Currency | GBP |
| Award 2 › Category | services |
| Award 2 › Above threshold | Yes |
| Award 2 › Supplier › Name | Ebiquity Associates Limited |
| Award 2 › Item › CPV › Description | Marketing services |
| Award 2 › Item › Delivery › Region (NUTS) | UK |
| Award 2 › Item › Delivery › Country | GB |
| Award 2 › Item › Delivery › Country | United Kingdom |
| Award 2 › Standstill period › End | 2 Nov 2026 |
| Award 2 › Contract period › Start | 27 Nov 2026 |
| Award 2 › Contract period › End | 26 Nov 2030 |
| Award 2 › Document › Document type | Award notice |
| Award 2 › Document › Description | Contract award notice on Find a Tender |
| Award 2 › Document › Link | https://www.find-tender.service.gov.uk/Notice/100213-2026 |
| Award 2 › Document › Published | 22 Oct 2026 |
| Award 2 › Assessment Summaries Date Sent | 22 Oct 2026 |
| Award 2 › Milestone › Type | Future signature date |
| Award 2 › Milestone › Due | 23 Nov 2026 |
| Award 2 › Milestone › Status | scheduled |
| Award 3 › Title | Marketing Services - Lot 3 |
| Award 3 › Status | pending |
| Award 3 › Date | 22 Oct 2026 |
| Award 3 › Value › Value incl. VAT | £14,400,000 |
| Award 3 › Value › Value | £12,000,000 |
| Award 3 › Value › Currency | GBP |
| Award 3 › Category | services |
| Award 3 › Above threshold | Yes |
| Award 3 › Supplier › Supplier 1 › Name | Golley Slater Group Limited |
| Award 3 › Supplier › Supplier 2 › Name | Four Agency Worldwide Limited |
| Award 3 › Item › CPV › Description | Marketing services |
| Award 3 › Item › Delivery › Region (NUTS) | UK |
| Award 3 › Item › Delivery › Country | GB |
| Award 3 › Item › Delivery › Country | United Kingdom |
| Award 3 › Standstill period › End | 2 Nov 2026 |
| Award 3 › Contract period › Start | 27 Nov 2026 |
| Award 3 › Contract period › End | 26 Nov 2030 |
| Award 3 › Document › Document type | Award notice |
| Award 3 › Document › Description | Contract award notice on Find a Tender |
| Award 3 › Document › Link | https://www.find-tender.service.gov.uk/Notice/100213-2026 |
| Award 3 › Document › Published | 22 Oct 2026 |
| Award 3 › Assessment Summaries Date Sent | 22 Oct 2026 |
| Award 3 › Milestone › Type | Future signature date |
| Award 3 › Milestone › Due | 23 Nov 2026 |
| Award 3 › Milestone › Status | scheduled |
| Award 4 › Title | Marketing Services - Lot 4 |
| Award 4 › Status | pending |
| Award 4 › Date | 22 Oct 2026 |
| Award 4 › Value › Value incl. VAT | £240,000 |
| Award 4 › Value › Value | £200,000 |
| Award 4 › Value › Currency | GBP |
| Award 4 › Category | services |
| Award 4 › Above threshold | Yes |
| Award 4 › Supplier › Name | Group 7 Events Limited |
| Award 4 › Item › CPV › Description | Marketing services |
| Award 4 › Item › Delivery › Region (NUTS) | UK |
| Award 4 › Item › Delivery › Country | GB |
| Award 4 › Item › Delivery › Country | United Kingdom |
| Award 4 › Standstill period › End | 2 Nov 2026 |
| Award 4 › Contract period › Start | 27 Nov 2026 |
| Award 4 › Contract period › End | 26 Nov 2030 |
| Award 4 › Document › Document type | Award notice |
| Award 4 › Document › Description | Contract award notice on Find a Tender |
| Award 4 › Document › Link | https://www.find-tender.service.gov.uk/Notice/100213-2026 |
| Award 4 › Document › Published | 22 Oct 2026 |
| Award 4 › Assessment Summaries Date Sent | 22 Oct 2026 |
| Award 4 › Milestone › Type | Future signature date |
| Award 4 › Milestone › Due | 23 Nov 2026 |
| Award 4 › Milestone › Status | scheduled |