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TENDER Active Services

Education Recruitment Advertising and Resourcing Services

Published Yesterday
22 Oct 2026
Deadline in 119 days
Southern Universities Management Services (SUMS)
Primary CPV
79340000 *
Advertising and marketing services
Location
🇬🇧 Berkshire, South East
Value
£80,000,000
Contract
2 years Duration
01/03/2027 28/02/2029
Contract Types
79 *Business services: law, marketing, consu...
Full CPV Breakdown
SME suitable
Not stated

Publisher Address

Reading Enterprise Centre, The University of Reading, Whiteknights Road, Earley Gate, Reading, RG6 6BU, United Kingdom · UKJ11

Contact

Oliver Bradbury-Stewart
o.bradbury-stewart@sums.ac.uk
+44 1183784304

Award Criteria

  • Commercial (40%)
  • Quality (60%)
FULL DOCUMENTATION

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All notices from this publisher
Same CPV code
79340000 *
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All notices with this CPV code
Reference: PFB4064 SU
For the supply of Education Recruitment Advertising, Marketing, Attraction and Student Recruitment Services

Full CPV breakdown

  • 79340000 — Advertising and marketing services (primary)

Notice details

Buyer type
Local authority
Competition
Open competition (any supplier can bid)
Contract type
Services
Lots
5
Procurement method
Competitive flexible procedure
Main category
Services
Above threshold
Yes
Legal basis
UKPGA 2023/54
Notice status
Active
Renewal
2, 12 month extensions
Submission method
https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=110325&TID100115344&B=
Enquiries close
6 Nov 2026
Award decision expected
19 Feb 2027
Number of lots
5
Language
EN
Published
22 Oct 2026 16:34
Deadline
19 Feb 2027 12:00
OCID
ocds-h6vhtk-078dc8
Notice ID
PFB4064 SU

Lots (5)

Lot LOT-0001: Lot 1 – Education Recruitment Advertising & Resourcing £16,000,000
2.2 Services may include, but shall not be limited to: • Advertising planning; • Advertising placement; • Media buying; • Media negotiations; • Recruitment advertising consultancy; • Advertising scheduling; • Advertising optimisation; • Recruitment campaign management.
1 Mar 2027 to 28 Feb 2029 · Active
Lot LOT-0002: Lot 2A –UK Student Recruitment Marketing and Attraction Services £16,000,000
Services Included Within this Lot Recruitment marketing strategy and campaign planning Media planning, buying and optimisation Digital and offline advertising Creative campaign development and content Audience targeting, engagement and attraction Campaign analytics and performance reporting
1 Mar 2027 to 28 Feb 2029 · Active
Lot LOT-0003: Lot 2B –UK Student Recruitment Platforms and Marketplace Services £16,000,000
Services Included Within this Lot Institution and course listings Student marketplaces and discovery platforms Course search, comparison and recommendation services Enquiry, lead and application referral Cost-per-application or cost-per-enrolment models Marketplace data, reporting and insight
1 Mar 2027 to 28 Feb 2029 · Active
Lot LOT-0004: Lot 3A - International Student Recruitment Marketing and Attraction Services £16,000,000
Services Included Within this Lot International recruitment strategy and campaign planning Country- or region-specific marketing campaigns International media planning, buying and optimisation Digital advertising and audience targeting Creative development, multilingual content and localisation Campaign analytics and p...
1 Mar 2027 to 28 Feb 2029 · Active
Lot LOT-0005: Lot 3B - International Student Recruitment Platforms, Agency and Partnership Services £16,000,000
Services Included Within this Lot Education agent and recruitment partner networks In-country representation and student counselling Direct enquiry-to-enrolment support Offer-holder engagement and conversion Application support and admissions processing Success-fee and volume-based recruitment models
1 Mar 2027 to 28 Feb 2029 · Active

Everything the publisher included in this notice, organised by section.

Organisations

Name Southern Universities Management Services (SUMS)
Address › Street Reading Enterprise Centre, The University of Reading, Whiteknights Road, Earley Gate
Address › Town / city Reading
Address › Postcode RG6 6BU
Address › Country GB
Address › Country United Kingdom
Address › Region (NUTS) UKJ11
Contact › Name Oliver Bradbury-Stewart
Contact › Email o.bradbury-stewart@sums.ac.uk
Contact › Telephone +44 1183784304
Role buyer
Link https://www.supc.ac.uk
Classification › Description Public authority - sub-central government

Buyer

Name Southern Universities Management Services (SUMS)

Tender

Title Education Recruitment Advertising and Resourcing Services
Description For the supply of Education Recruitment Advertising, Marketing, Attraction and Student Recruitment Services
Status active
Item › Item 1 › CPV › CPV 1 › Description Advertising and marketing services
Item › Item 1 › CPV › CPV 2 › Description Business services: law, marketing, consulting, recruitment, printing and security
Item › Item 1 › CPV › CPV 3 › Description Market and economic research; polling and statistics
Item › Item 1 › CPV › CPV 4 › Description Advertising services
Item › Item 1 › CPV › CPV 5 › Description Advertising consultancy services
Item › Item 1 › CPV › CPV 6 › Description Advertising management services
Item › Item 1 › CPV › CPV 7 › Description Advertising campaign services
Item › Item 1 › CPV › CPV 8 › Description Aeral advertising services
Item › Item 1 › CPV › CPV 9 › Description Marketing services
Item › Item 1 › CPV › CPV 10 › Description Direct marketing services
Item › Item 1 › CPV › CPV 11 › Description Promotional services
Item › Item 1 › CPV › CPV 12 › Description Customer services
Item › Item 1 › CPV › CPV 13 › Description Customer survey services
Item › Item 1 › CPV › CPV 14 › Description Customer satisfaction survey
Item › Item 1 › CPV › CPV 15 › Description Customer-care services
Item › Item 1 › CPV › CPV 16 › Description Auction services
Item › Item 1 › CPV › CPV 17 › Description Electronic auction services
Item › Item 1 › CPV › CPV 18 › Description Recruitment services
Item › Item 1 › CPV › CPV 19 › Description Printing and related services
Item › Item 1 › CPV › CPV 20 › Description Printing services
Item › Item 1 › CPV › CPV 21 › Description Digital printing services
Item › Item 1 › CPV › CPV 22 › Description Services related to printing
Item › Item 1 › CPV › CPV 23 › Description Print finishing services
Item › Item 1 › CPV › CPV 24 › Description Proofreading services
Item › Item 1 › CPV › CPV 25 › Description Graphic design services
Item › Item 1 › CPV › CPV 26 › Description Miscellaneous business and business-related services
Item › Item 2 › CPV › CPV 1 › Description Advertising and marketing services
Item › Item 2 › CPV › CPV 2 › Description Business services: law, marketing, consulting, recruitment, printing and security
Item › Item 2 › CPV › CPV 3 › Description Market and economic research; polling and statistics
Item › Item 2 › CPV › CPV 4 › Description Advertising services
Item › Item 2 › CPV › CPV 5 › Description Advertising consultancy services
Item › Item 2 › CPV › CPV 6 › Description Advertising management services
Item › Item 2 › CPV › CPV 7 › Description Advertising campaign services
Item › Item 2 › CPV › CPV 8 › Description Aeral advertising services
Item › Item 2 › CPV › CPV 9 › Description Marketing services
Item › Item 2 › CPV › CPV 10 › Description Direct marketing services
Item › Item 2 › CPV › CPV 11 › Description Promotional services
Item › Item 2 › CPV › CPV 12 › Description Customer services
Item › Item 2 › CPV › CPV 13 › Description Customer survey services
Item › Item 2 › CPV › CPV 14 › Description Customer satisfaction survey
Item › Item 2 › CPV › CPV 15 › Description Customer-care services
Item › Item 2 › CPV › CPV 16 › Description Auction services
Item › Item 2 › CPV › CPV 17 › Description Electronic auction services
Item › Item 2 › CPV › CPV 18 › Description Recruitment services
Item › Item 2 › CPV › CPV 19 › Description Printing and related services
Item › Item 2 › CPV › CPV 20 › Description Printing services
Item › Item 2 › CPV › CPV 21 › Description Digital printing services
Item › Item 2 › CPV › CPV 22 › Description Services related to printing
Item › Item 2 › CPV › CPV 23 › Description Print finishing services
Item › Item 2 › CPV › CPV 24 › Description Proofreading services
Item › Item 2 › CPV › CPV 25 › Description Graphic design services
Item › Item 2 › CPV › CPV 26 › Description Miscellaneous business and business-related services
Item › Item 3 › CPV › CPV 1 › Description Advertising and marketing services
Item › Item 3 › CPV › CPV 2 › Description Business services: law, marketing, consulting, recruitment, printing and security
Item › Item 3 › CPV › CPV 3 › Description Market and economic research; polling and statistics
Item › Item 3 › CPV › CPV 4 › Description Advertising services
Item › Item 3 › CPV › CPV 5 › Description Advertising consultancy services
Item › Item 3 › CPV › CPV 6 › Description Advertising management services
Item › Item 3 › CPV › CPV 7 › Description Advertising campaign services
Item › Item 3 › CPV › CPV 8 › Description Aeral advertising services
Item › Item 3 › CPV › CPV 9 › Description Marketing services
Item › Item 3 › CPV › CPV 10 › Description Direct marketing services
Item › Item 3 › CPV › CPV 11 › Description Promotional services
Item › Item 3 › CPV › CPV 12 › Description Customer services
Item › Item 3 › CPV › CPV 13 › Description Customer survey services
Item › Item 3 › CPV › CPV 14 › Description Customer satisfaction survey
Item › Item 3 › CPV › CPV 15 › Description Customer-care services
Item › Item 3 › CPV › CPV 16 › Description Auction services
Item › Item 3 › CPV › CPV 17 › Description Electronic auction services
Item › Item 3 › CPV › CPV 18 › Description Recruitment services
Item › Item 3 › CPV › CPV 19 › Description Printing and related services
Item › Item 3 › CPV › CPV 20 › Description Printing services
Item › Item 3 › CPV › CPV 21 › Description Digital printing services
Item › Item 3 › CPV › CPV 22 › Description Services related to printing
Item › Item 3 › CPV › CPV 23 › Description Print finishing services
Item › Item 3 › CPV › CPV 24 › Description Proofreading services
Item › Item 3 › CPV › CPV 25 › Description Graphic design services
Item › Item 3 › CPV › CPV 26 › Description Miscellaneous business and business-related services
Item › Item 4 › CPV › CPV 1 › Description Advertising and marketing services
Item › Item 4 › CPV › CPV 2 › Description Business services: law, marketing, consulting, recruitment, printing and security
Item › Item 4 › CPV › CPV 3 › Description Market and economic research; polling and statistics
Item › Item 4 › CPV › CPV 4 › Description Advertising services
Item › Item 4 › CPV › CPV 5 › Description Advertising consultancy services
Item › Item 4 › CPV › CPV 6 › Description Advertising management services
Item › Item 4 › CPV › CPV 7 › Description Advertising campaign services
Item › Item 4 › CPV › CPV 8 › Description Aeral advertising services
Item › Item 4 › CPV › CPV 9 › Description Marketing services
Item › Item 4 › CPV › CPV 10 › Description Direct marketing services
Item › Item 4 › CPV › CPV 11 › Description Promotional services
Item › Item 4 › CPV › CPV 12 › Description Customer services
Item › Item 4 › CPV › CPV 13 › Description Customer survey services
Item › Item 4 › CPV › CPV 14 › Description Customer satisfaction survey
Item › Item 4 › CPV › CPV 15 › Description Customer-care services
Item › Item 4 › CPV › CPV 16 › Description Auction services
Item › Item 4 › CPV › CPV 17 › Description Electronic auction services
Item › Item 4 › CPV › CPV 18 › Description Recruitment services
Item › Item 4 › CPV › CPV 19 › Description Printing and related services
Item › Item 4 › CPV › CPV 20 › Description Printing services
Item › Item 4 › CPV › CPV 21 › Description Digital printing services
Item › Item 4 › CPV › CPV 22 › Description Services related to printing
Item › Item 4 › CPV › CPV 23 › Description Print finishing services
Item › Item 4 › CPV › CPV 24 › Description Proofreading services
Item › Item 4 › CPV › CPV 25 › Description Graphic design services
Item › Item 4 › CPV › CPV 26 › Description Miscellaneous business and business-related services
Item › Item 5 › CPV › CPV 1 › Description Advertising and marketing services
Item › Item 5 › CPV › CPV 2 › Description Business services: law, marketing, consulting, recruitment, printing and security
Item › Item 5 › CPV › CPV 3 › Description Market and economic research; polling and statistics
Item › Item 5 › CPV › CPV 4 › Description Advertising services
Item › Item 5 › CPV › CPV 5 › Description Advertising consultancy services
Item › Item 5 › CPV › CPV 6 › Description Advertising management services
Item › Item 5 › CPV › CPV 7 › Description Advertising campaign services
Item › Item 5 › CPV › CPV 8 › Description Aeral advertising services
Item › Item 5 › CPV › CPV 9 › Description Marketing services
Item › Item 5 › CPV › CPV 10 › Description Direct marketing services
Item › Item 5 › CPV › CPV 11 › Description Promotional services
Item › Item 5 › CPV › CPV 12 › Description Customer services
Item › Item 5 › CPV › CPV 13 › Description Customer survey services
Item › Item 5 › CPV › CPV 14 › Description Customer satisfaction survey
Item › Item 5 › CPV › CPV 15 › Description Customer-care services
Item › Item 5 › CPV › CPV 16 › Description Auction services
Item › Item 5 › CPV › CPV 17 › Description Electronic auction services
Item › Item 5 › CPV › CPV 18 › Description Recruitment services
Item › Item 5 › CPV › CPV 19 › Description Printing and related services
Item › Item 5 › CPV › CPV 20 › Description Printing services
Item › Item 5 › CPV › CPV 21 › Description Digital printing services
Item › Item 5 › CPV › CPV 22 › Description Services related to printing
Item › Item 5 › CPV › CPV 23 › Description Print finishing services
Item › Item 5 › CPV › CPV 24 › Description Proofreading services
Item › Item 5 › CPV › CPV 25 › Description Graphic design services
Item › Item 5 › CPV › CPV 26 › Description Miscellaneous business and business-related services
Value › Value incl. VAT £100,000,000
Value › Value £80,000,000
Value › Currency GBP
Procedure type open
Procedure Competitive flexible procedure
Category services
Additional Procurement Categories goods
Above threshold Yes
How to submit https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=110325&TID10011...
Submission Terms › Electronic submission allowed
Submission Terms › Languages en
Bidding period › End 19 Feb 2027
Questions period › End 6 Nov 2026
Award decision period › End 19 Feb 2027
Lot › Lot 1 › Title Lot 1 – Education Recruitment Advertising & Resourcing
Lot › Lot 1 › Description 2.2 Services may include, but shall not be limited to: • Advertising planning; • Advertising placement; • Media buying; • Media negotiations; • Recruitment advertising consultancy; • Advertising scheduling; • Advertising optimisation; • Recruitment campaign management.
Lot › Lot 1 › Status active
Lot › Lot 1 › Value › Value incl. VAT £20,000,000
Lot › Lot 1 › Value › Value £16,000,000
Lot › Lot 1 › Value › Currency GBP
Lot › Lot 1 › Award criteria › Criterion › Criterion 1 › Type price
Lot › Lot 1 › Award criteria › Criterion › Criterion 1 › Name Commercial
Lot › Lot 1 › Award criteria › Criterion › Criterion 1 › Weighting › Weight 40
Lot › Lot 1 › Award criteria › Criterion › Criterion 1 › Weighting › Weight type Percentage exact
Lot › Lot 1 › Award criteria › Criterion › Criterion 2 › Type quality
Lot › Lot 1 › Award criteria › Criterion › Criterion 2 › Name Quality
Lot › Lot 1 › Award criteria › Criterion › Criterion 2 › Weighting › Weight 60
Lot › Lot 1 › Award criteria › Criterion › Criterion 2 › Weighting › Weight type Percentage exact
Lot › Lot 1 › Suitable for › SMEs Yes
Lot › Lot 1 › Contract period › Start 1 Mar 2027
Lot › Lot 1 › Contract period › End 28 Feb 2029
Lot › Lot 1 › Contract period › Can be extended to 28 Feb 2031
Lot › Lot 1 › Can be renewed Yes
Lot › Lot 1 › Renewal › Description 2, 12 month extensions
Lot › Lot 2 › Title Lot 2A –UK Student Recruitment Marketing and Attraction Services
Lot › Lot 2 › Description Services Included Within this Lot Recruitment marketing strategy and campaign planning Media planning, buying and optimisation Digital and offline advertising Creative campaign development and content Audience targeting, engagement and attraction Campaign analytics and performance reporting
Lot › Lot 2 › Status active
Lot › Lot 2 › Value › Value incl. VAT £20,000,000
Lot › Lot 2 › Value › Value £16,000,000
Lot › Lot 2 › Value › Currency GBP
Lot › Lot 2 › Award criteria › Criterion › Criterion 1 › Type price
Lot › Lot 2 › Award criteria › Criterion › Criterion 1 › Name Commercial
Lot › Lot 2 › Award criteria › Criterion › Criterion 1 › Weighting › Weight 40
Lot › Lot 2 › Award criteria › Criterion › Criterion 1 › Weighting › Weight type Percentage exact
Lot › Lot 2 › Award criteria › Criterion › Criterion 2 › Type quality
Lot › Lot 2 › Award criteria › Criterion › Criterion 2 › Name Quality
Lot › Lot 2 › Award criteria › Criterion › Criterion 2 › Weighting › Weight 60
Lot › Lot 2 › Award criteria › Criterion › Criterion 2 › Weighting › Weight type Percentage exact
Lot › Lot 2 › Contract period › Start 1 Mar 2027
Lot › Lot 2 › Contract period › End 28 Feb 2029
Lot › Lot 2 › Contract period › Can be extended to 28 Feb 2031
Lot › Lot 2 › Can be renewed Yes
Lot › Lot 2 › Renewal › Description 2, 12 month extensions
Lot › Lot 2 › Has options Yes
Lot › Lot 2 › Options › Description 2, 12 month extensions
Lot › Lot 3 › Title Lot 2B –UK Student Recruitment Platforms and Marketplace Services
Lot › Lot 3 › Description Services Included Within this Lot Institution and course listings Student marketplaces and discovery platforms Course search, comparison and recommendation services Enquiry, lead and application referral Cost-per-application or cost-per-enrolment models Marketplace data, reporting and insight
Lot › Lot 3 › Status active
Lot › Lot 3 › Value › Value incl. VAT £20,000,000
Lot › Lot 3 › Value › Value £16,000,000
Lot › Lot 3 › Value › Currency GBP
Lot › Lot 3 › Award criteria › Criterion › Criterion 1 › Type price
Lot › Lot 3 › Award criteria › Criterion › Criterion 1 › Name Commercial
Lot › Lot 3 › Award criteria › Criterion › Criterion 1 › Weighting › Weight 40
Lot › Lot 3 › Award criteria › Criterion › Criterion 1 › Weighting › Weight type Percentage exact
Lot › Lot 3 › Award criteria › Criterion › Criterion 2 › Type quality
Lot › Lot 3 › Award criteria › Criterion › Criterion 2 › Name Quality
Lot › Lot 3 › Award criteria › Criterion › Criterion 2 › Weighting › Weight 60
Lot › Lot 3 › Award criteria › Criterion › Criterion 2 › Weighting › Weight type Percentage exact
Lot › Lot 3 › Suitable for › SMEs Yes
Lot › Lot 3 › Contract period › Start 1 Mar 2027
Lot › Lot 3 › Contract period › End 28 Feb 2029
Lot › Lot 3 › Contract period › Can be extended to 28 Feb 2031
Lot › Lot 3 › Can be renewed Yes
Lot › Lot 3 › Renewal › Description 2, 12 month extensions
Lot › Lot 4 › Title Lot 3A - International Student Recruitment Marketing and Attraction Services
Lot › Lot 4 › Description Services Included Within this Lot International recruitment strategy and campaign planning Country- or region-specific marketing campaigns International media planning, buying and optimisation Digital advertising and audience targeting Creative development, multilingual content and localisation Campaign analytics and performance reporting
Lot › Lot 4 › Status active
Lot › Lot 4 › Value › Value incl. VAT £20,000,000
Lot › Lot 4 › Value › Value £16,000,000
Lot › Lot 4 › Value › Currency GBP
Lot › Lot 4 › Award criteria › Criterion › Criterion 1 › Type price
Lot › Lot 4 › Award criteria › Criterion › Criterion 1 › Name Commercial
Lot › Lot 4 › Award criteria › Criterion › Criterion 1 › Weighting › Weight 40
Lot › Lot 4 › Award criteria › Criterion › Criterion 1 › Weighting › Weight type Percentage exact
Lot › Lot 4 › Award criteria › Criterion › Criterion 2 › Type quality
Lot › Lot 4 › Award criteria › Criterion › Criterion 2 › Name Quality
Lot › Lot 4 › Award criteria › Criterion › Criterion 2 › Weighting › Weight 60
Lot › Lot 4 › Award criteria › Criterion › Criterion 2 › Weighting › Weight type Percentage exact
Lot › Lot 4 › Suitable for › SMEs Yes
Lot › Lot 4 › Contract period › Start 1 Mar 2027
Lot › Lot 4 › Contract period › End 28 Feb 2029
Lot › Lot 4 › Contract period › Can be extended to 28 Feb 2031
Lot › Lot 4 › Can be renewed Yes
Lot › Lot 4 › Renewal › Description 2, 12 month extensions
Lot › Lot 5 › Title Lot 3B - International Student Recruitment Platforms, Agency and Partnership Services
Lot › Lot 5 › Description Services Included Within this Lot Education agent and recruitment partner networks In-country representation and student counselling Direct enquiry-to-enrolment support Offer-holder engagement and conversion Application support and admissions processing Success-fee and volume-based recruitment models
Lot › Lot 5 › Status active
Lot › Lot 5 › Value › Value incl. VAT £20,000,000
Lot › Lot 5 › Value › Value £16,000,000
Lot › Lot 5 › Value › Currency GBP
Lot › Lot 5 › Award criteria › Criterion › Criterion 1 › Type price
Lot › Lot 5 › Award criteria › Criterion › Criterion 1 › Name Commercial
Lot › Lot 5 › Award criteria › Criterion › Criterion 1 › Weighting › Weight 40
Lot › Lot 5 › Award criteria › Criterion › Criterion 1 › Weighting › Weight type Percentage exact
Lot › Lot 5 › Award criteria › Criterion › Criterion 2 › Type quality
Lot › Lot 5 › Award criteria › Criterion › Criterion 2 › Name Quality
Lot › Lot 5 › Award criteria › Criterion › Criterion 2 › Weighting › Weight 60
Lot › Lot 5 › Award criteria › Criterion › Criterion 2 › Weighting › Weight type Percentage exact
Lot › Lot 5 › Contract period › Start 1 Mar 2027
Lot › Lot 5 › Contract period › End 28 Feb 2029
Lot › Lot 5 › Contract period › Can be extended to 28 Feb 2031
Lot › Lot 5 › Can be renewed Yes
Lot › Lot 5 › Renewal › Description 2, 12 month extensions
Lot Details › Maximum Lots Bid Per Supplier 2
Lot Details › Maximum Lots Awarded Per Supplier 2
Document › Document 1 › Document type Conflict of interest
Document › Document 1 › Description Not published
Document › Document 2 › Document type Tender notice
Document › Document 2 › Description Tender notice on Find a Tender
Document › Document 2 › Link https://www.find-tender.service.gov.uk/Notice/100165-2026
Document › Document 2 › Published 22 Oct 2026
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