Google Ads Direct Advertising Services

Buyer: Transport for Wales Rail Limited (Utility Buyer)

Deadline

Not available — this notice may describe a possible future opportunity.

Region

Not specified

Value

£4,166,667

Type

Award,contract

SME fit

—

Duration

—

Description

Transport for Wales Rail intends to enter into a direct arrangement with Google for the provision of Google Ads Advertising services. This arrangement will enable the Marketing team to manage directly pay per click (PPC) advertising activity on the Google Platform.

Awarded to

GOOGLE UK LIMITED £4,166,667

Quick actions

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Key details

CPV category: —
Procurement method: Direct award
Published: 23 Jul 2026 13:06
VCSE suitable: —

Reference

OCID: ocds-h6vhtk-06d1e8
Notice ID: ocds-h6vhtk-06d1e8
In our database since: 17 Aug 2026