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Strategic Brand Guardianship
Published 14 Jul 2026
14 Jul 2026
- Primary CPV
-
79342000 *
Marketing services
- Location
- 🇬🇧 Central Valleys, Wales
- Value
- £6,000,000
- Contract
-
4 years Duration
01/06/2026 31/05/2030
- Contract Types
-
79 *Business services: law, marketing, consu...Full CPV Breakdown
- SME suitable
- Not stated
Publisher Address
3 Llys Cadwyn, Pontypridd, CF37 4TH, United Kingdom · UKL15
Contact
Award Criteria
Not specified
Related tenders
Transport for Wales
All notices from this publisher Same CPV code
79342000 *
All notices with this CPV code
Reference: C01300.00
Transport for Wales (TfW) has appointed a strategic Brand Guardianship agency to support the continued development, evolution, activation and governance of its multimodal, bilingual and distinctive brand.
The successful supplier will provide expert insight and strategic leadership to help TfW strengthen and elevate its brand at a pivotal stage in its development, ensuring consistency, creativity and measurable impact across all physical and digital touchpoints. Services will support the delivery of TfW’s long‑term brand strategy and contribute to the organisation’s vision of becoming Wales’ favourite way to travel.
Core services include (but not limited to):
- Strategic brand direction, evolution and innovation
- Branded customer experience development
- Brand guardianship, governance and standards
- Creative development and brand activation
- Strategic expertise, insight and cross‑agency collaboration
Awarded to
Full CPV breakdown
- 79342000 — Marketing services (primary)
Notice details
- Buyer type
- Local authority
- Competition
- Open competition (any supplier can bid)
- Contract type
- Services
- Winning supplier
- SME
- Procurement method
- Competitive flexible procedure
- Main category
- Services
- Legal basis
- UKPGA 2023/54
- Notice status
- Complete
- Award status
- Active
- Language
- EN
- Published
- 14 Jul 2026 10:55
- OCID
- ocds-h6vhtk-05efd6
- Notice ID
- C01300.00
Organisations on this notice
Supplier SME
First Floor Westgate House, Cardiff, CF10 1BR, United Kingdom
GB-PPON PMRV-1553-WQCH
Full notice record
53 detailsEverything the publisher included in this notice, organised by section.
Organisations
| Party 1 › Name | Transport for Wales |
| Party 1 › Address › Street | 3 Llys Cadwyn |
| Party 1 › Address › Town / city | Pontypridd |
| Party 1 › Address › Postcode | CF37 4TH |
| Party 1 › Address › Country | GB |
| Party 1 › Address › Country | United Kingdom |
| Party 1 › Address › Region (NUTS) | UKL15 |
| Party 1 › Contact › Email | procurement@tfw.wales |
| Party 1 › Role | buyer |
| Party 1 › Link | http://https://tfw.wales/ways-to-travel/rail?msclkid=10d23ab966731be79... |
| Party 1 › Classification › Classification 1 › Description | Public authority - sub-central government |
| Party 1 › Classification › Classification 2 › Description | Welsh devolved regulations apply |
| Party 2 › Name | Uned Studio |
| Party 2 › Address › Street | First Floor Westgate House |
| Party 2 › Address › Town / city | Cardiff |
| Party 2 › Address › Postcode | CF10 1BR |
| Party 2 › Address › Country | GB |
| Party 2 › Address › Country | United Kingdom |
| Party 2 › Address › Region (NUTS) | UKL22 |
| Party 2 › Contact › Email | vicky@uned.studio |
| Party 2 › Role | supplier |
| Party 2 › Business size | sme |
| Party 2 › VCSEs | No |
| Party 2 › Public service mission organisation | No |
| Party 2 › Sheltered workshop | No |
Buyer
| Name | Transport for Wales |
Tender
| Title | Strategic Brand Guardianship |
| Status | complete |
| Procedure type | open |
| Procedure | Competitive flexible procedure |
| Lot › Status | complete |
| Document › Document type | Conflict of interest |
| Document › Description | Not published |
Awards
| Status | active |
| Category | services |
| Supplier › Name | Uned Studio |
| Item › CPV › Description | Marketing services |
| Item › Delivery › Region (NUTS) | UK |
| Item › Delivery › Country | GB |
| Item › Delivery › Country | United Kingdom |
Contracts
| Title | Strategic Brand Guardianship |
| Status | active |
| Contract period › Start | 1 Jun 2026 |
| Contract period › End | 31 May 2030 |
| Value › Value incl. VAT | £7,199,999.97 |
| Value › Value | £6,000,000 |
| Value › Currency | GBP |
| Above threshold | Yes |
| Signed | 21 May 2026 |
| Document › Document type | Contract notice |
| Document › Description | Contract details notice on Find a Tender |
| Document › Link | https://www.find-tender.service.gov.uk/Notice/066031-2026 |
| Document › Published | 14 Jul 2026 |