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AWARD
Framework Complete
WGCD Media Buying, Integrated Marketing Campaigns and PR Services Framework Agreement
Published 12 Jun 2026
12 Jun 2026
- Primary CPV
-
79340000 *
Advertising and marketing services
- Location
- 🇬🇧 Wales
- Value
- £50,000,000
- Contract
-
4 years Duration
01/07/2026 30/06/2030
- Contract Types
-
79 *Business services: law, marketing, consu...Full CPV Breakdown
- SME suitable
- Not stated
Publisher Address
Gwasanaethau Caffael Corfforaethol / Corporate Procurement Services, Cardiff, CF10 3NQ, United Kingdom · UKL
Contact
Award Criteria
Not specified
Related tenders
Llywodraeth Cymru / Welsh Government
All notices from this publisher Same CPV code
79340000 *
All notices with this CPV code
Reference: WGCD-PCS-136-25
All Wales Framework Agreement for the provision of Media Buying Services, Integrated Marketing Campaigns and PR Services.
The Framework is broken down into two Lots. Lot 1 covers Media Buying Services and is being awarded to a single supplier. Lot 2 covers Integrated Marketing Campaigns and PR Services and is being awarded to 10 suppliers.
The Framework will be available for use by the Welsh Public Sector.
Awarded to
Golley Slater Group Limited
11 Jun 2026 · £50,000,000
Cowshed Communication Ltd
11 Jun 2026 · £50,000,000
The Folk Group Ltd
11 Jun 2026 · £50,000,000
Freshwater UK Limited
11 Jun 2026 · £50,000,000
Jam Jar PR Limited
11 Jun 2026 · £50,000,000
reTHINK PR & Marketing Ltd
11 Jun 2026 · £50,000,000
SBW Advertising LTD
11 Jun 2026 · £50,000,000
Equinox Public Relations Ltd
11 Jun 2026 · £50,000,000
Energy Saving Trust Enterprises Ltd
11 Jun 2026 · £50,000,000
Four Agency Worldwide Limited
11 Jun 2026 · £50,000,000
Full CPV breakdown
- 79340000 — Advertising and marketing services (primary)
Notice details
- Buyer type
- Central government
- Competition
- Open competition (any supplier can bid)
- Contract type
- Services
- Bids received
- 30
- Winning supplier
- SME
- Lots
- 2
- Procurement method
- Open procedure
- Main category
- Services
- Above threshold
- Yes
- Legal basis
- UKPGA 2023/54
- Notice status
- Complete
- Award status
- Pending
- Award date
- 11 Jun 2026
- Standstill period ends
- 24 Jun 2026
- Framework agreement
- Yes
- Number of lots
- 2
- Language
- EN
- Published
- 12 Jun 2026 14:39
- OCID
- ocds-h6vhtk-051d8e
- Notice ID
- WGCD-PCS-136-25
Competition
30
Bids received
18
Bids considered at final stage
15
SME bids at final stage
0
VCSE bids at final stage
Organisations on this notice
Supplier SME
Wharton Place, Cardiff, CF10 1GS, United Kingdom
GB-PPON PWXT-4982-RRTN
Supplier SME
Floor 1 Park House, Cardiff, CF10 3AF, United Kingdom
GB-PPON PYZW-1928-NTLD
Supplier SME
27 High Street, Llandaff, Cardiff, CF5 2DY, United Kingdom
GB-PPON PYVW-1954-BQZZ
Supplier SME
Hodge House, 114-116 St Mary Street, Cardiff, CF10 1DY, United Kingdom
GB-PPON PRNM-6799-JYPX
Supplier SME
Supplier SME
Suite 4, 4th Floor 11 Wind Street, Swansea, SA1 1DP, United Kingdom
GB-PPON PYCG-1991-CGNG
SBW Advertising Ltd
Supplier SME
Cambrian Buildings, Cardiff, CF10 5FL, United Kingdom
GB-PPON PNNN-5539-TYGM
Supplier SME
Supplier Large
223-231 Pentonville Road, London, N1 9NG, United Kingdom
GB-PPON PXPT-6886-LVQX
Supplier Large
The Hickman Building, 2 Whitechapel Road,, London, E1 1FX, United Kingdom
GB-PPON PZZD-2863-BGQX
Lots (2)
Lot 1
· Complete
Lot 2
· Complete
Key dates
- Future Signature Date
- 26 Jun 2026 · Scheduled
- Future Signature Date
- 26 Jun 2026 · Scheduled
Full notice record
210 detailsEverything the publisher included in this notice, organised by section.
Organisations
| Party 1 › Name | Llywodraeth Cymru / Welsh Government |
| Party 1 › Address › Street | Gwasanaethau Caffael Corfforaethol / Corporate Procurement Services |
| Party 1 › Address › Town / city | Cardiff |
| Party 1 › Address › Postcode | CF10 3NQ |
| Party 1 › Address › Country | GB |
| Party 1 › Address › Country | United Kingdom |
| Party 1 › Address › Region (NUTS) | UKL22 |
| Party 1 › Contact › Name | Nicola Eades |
| Party 1 › Contact › Email | commercialprocurement.peoplecorporate@gov.wales |
| Party 1 › Contact › Telephone | +44 300 062 8503 |
| Party 1 › Role | buyer |
| Party 1 › Link | http://gov.wales |
| Party 1 › Classification › Classification 1 › Description | Public authority - central government |
| Party 1 › Classification › Classification 2 › Description | Welsh devolved regulations apply |
| Party 2 › Name | Golley Slater Group Limited |
| Party 2 › Address › Street | Wharton Place |
| Party 2 › Address › Town / city | Cardiff |
| Party 2 › Address › Postcode | CF10 1GS |
| Party 2 › Address › Country | GB |
| Party 2 › Address › Country | United Kingdom |
| Party 2 › Address › Region (NUTS) | UKL22 |
| Party 2 › Contact › Email | WMeredith@golleyslater.co.uk |
| Party 2 › Role | supplier |
| Party 2 › Business size | sme |
| Party 2 › VCSEs | No |
| Party 2 › Public service mission organisation | No |
| Party 2 › Sheltered workshop | No |
| Party 3 › Name | Cowshed Communication Ltd |
| Party 3 › Address › Street | Floor 1 Park House |
| Party 3 › Address › Town / city | Cardiff |
| Party 3 › Address › Postcode | CF10 3AF |
| Party 3 › Address › Country | GB |
| Party 3 › Address › Country | United Kingdom |
| Party 3 › Address › Region (NUTS) | UKL22 |
| Party 3 › Contact › Email | vicki@wearecowshed.co.uk |
| Party 3 › Role | supplier |
| Party 3 › Business size | sme |
| Party 3 › VCSEs | No |
| Party 3 › Public service mission organisation | No |
| Party 3 › Sheltered workshop | No |
| Party 4 › Name | The Folk Group Ltd |
| Party 4 › Address › Street | 27 High Street |
| Party 4 › Address › Town / city | Llandaff, Cardiff |
| Party 4 › Address › Postcode | CF5 2DY |
| Party 4 › Address › Country | GB |
| Party 4 › Address › Country | United Kingdom |
| Party 4 › Address › Region (NUTS) | UKL22 |
| Party 4 › Contact › Email | amanda@thefolkgroup.com |
| Party 4 › Role | supplier |
| Party 4 › Business size | sme |
| Party 4 › VCSEs | No |
| Party 4 › Public service mission organisation | No |
| Party 4 › Sheltered workshop | No |
| Party 5 › Name | Freshwater UK Limited |
| Party 5 › Address › Street | Hodge House, 114-116 St Mary Street |
| Party 5 › Address › Town / city | Cardiff |
| Party 5 › Address › Postcode | CF10 1DY |
| Party 5 › Address › Country | GB |
| Party 5 › Address › Country | United Kingdom |
| Party 5 › Address › Region (NUTS) | UKL22 |
| Party 5 › Contact › Email | nicola.roberts@freshwater.co.uk |
| Party 5 › Role | supplier |
| Party 5 › Business size | sme |
| Party 5 › VCSEs | No |
| Party 5 › Public service mission organisation | No |
| Party 5 › Sheltered workshop | No |
| Party 6 › Name | Jam Jar PR Limited |
| Party 6 › Address › Street | 39 High Street |
| Party 6 › Address › Town / city | Cowbridge |
| Party 6 › Address › Postcode | CF71 7AE |
| Party 6 › Address › Country | GB |
| Party 6 › Address › Country | United Kingdom |
| Party 6 › Address › Region (NUTS) | UKL22 |
| Party 6 › Contact › Email | Lyndsey@jamjar.agency |
| Party 6 › Role | supplier |
| Party 6 › Business size | sme |
| Party 6 › VCSEs | No |
| Party 6 › Public service mission organisation | No |
| Party 6 › Sheltered workshop | No |
| Party 7 › Name | reTHINK PR & Marketing Ltd |
| Party 7 › Address › Street | Suite 4, 4th Floor 11 Wind Street |
| Party 7 › Address › Town / city | Swansea |
| Party 7 › Address › Postcode | SA1 1DP |
| Party 7 › Address › Country | GB |
| Party 7 › Address › Country | United Kingdom |
| Party 7 › Address › Region (NUTS) | UKL18 |
| Party 7 › Contact › Email | Jenny@rethinkprm.com |
| Party 7 › Role | supplier |
| Party 7 › Business size | sme |
| Party 7 › VCSEs | No |
| Party 7 › Public service mission organisation | No |
| Party 7 › Sheltered workshop | No |
| Party 8 › Name | SBW Advertising Ltd |
| Party 8 › Address › Street | Cambrian Buildings |
| Party 8 › Address › Town / city | Cardiff |
| Party 8 › Address › Postcode | CF10 5FL |
| Party 8 › Address › Country | GB |
| Party 8 › Address › Country | United Kingdom |
| Party 8 › Address › Region (NUTS) | UKL22 |
| Party 8 › Contact › Email | richard@sbwadvertising.co.uk |
| Party 8 › Role | supplier |
| Party 8 › Business size | sme |
| Party 8 › VCSEs | No |
| Party 8 › Public service mission organisation | No |
| Party 8 › Sheltered workshop | No |
| Party 9 › Name | Equinox Public Relations Ltd |
| Party 9 › Address › Street | Tramshed Tech |
| Party 9 › Address › Town / city | Cardiff |
| Party 9 › Address › Postcode | CF11 6BH |
| Party 9 › Address › Country | GB |
| Party 9 › Address › Country | United Kingdom |
| Party 9 › Address › Region (NUTS) | UKL22 |
| Party 9 › Contact › Email | helen@equinox.wales |
| Party 9 › Role | supplier |
| Party 9 › Business size | sme |
| Party 9 › VCSEs | No |
| Party 9 › Public service mission organisation | No |
| Party 9 › Sheltered workshop | No |
| Party 10 › Name | Energy Saving Trust Enterprises Ltd |
| Party 10 › Address › Street | 223-231 Pentonville Road |
| Party 10 › Address › Town / city | London |
| Party 10 › Address › Postcode | N1 9NG |
| Party 10 › Address › Country | GB |
| Party 10 › Address › Country | United Kingdom |
| Party 10 › Address › Region (NUTS) | UKI43 |
| Party 10 › Contact › Email | katie.haines@est.org.uk |
| Party 10 › Role | supplier |
| Party 10 › Business size | large |
| Party 10 › VCSEs | No |
| Party 10 › Public service mission organisation | No |
| Party 10 › Sheltered workshop | No |
| Party 11 › Name | Four Agency Worldwide Limited |
| Party 11 › Address › Street | The Hickman Building, 2 Whitechapel Road, |
| Party 11 › Address › Town / city | London |
| Party 11 › Address › Postcode | E1 1FX |
| Party 11 › Address › Country | GB |
| Party 11 › Address › Country | United Kingdom |
| Party 11 › Address › Region (NUTS) | UKI42 |
| Party 11 › Contact › Email | tenders@four.agency |
| Party 11 › Role | supplier |
| Party 11 › Business size | large |
| Party 11 › VCSEs | No |
| Party 11 › Public service mission organisation | No |
| Party 11 › Sheltered workshop | No |
Buyer
| Name | Llywodraeth Cymru / Welsh Government |
Tender
| Title | WGCD Media Buying, Integrated Marketing Campaigns and PR Services Framework Agreement |
| Description | All Wales Framework Agreement for the provision of Media Buying Services, Integrated Marketing Campaigns and PR Services. The Framework is broken down into two Lots. Lot 1 covers Media Buying Services and is being awarded to a single supplier. Lot 2 covers Integrated Marketing Campaigns and PR Services and is being awarded to 10 suppliers. The Framework will be available for use by the Welsh Public Sector. |
| Status | complete |
| Procedure type | open |
| Procedure | Open procedure |
| Techniques › Framework agreement | Yes |
| Lot › Lot 1 › Status | complete |
| Lot › Lot 2 › Status | complete |
Awards
| Award 1 › Title | Media Buying Services |
| Award 1 › Status | pending |
| Award 1 › Date | 11 Jun 2026 |
| Award 1 › Value › Value incl. VAT | £38,400,000 |
| Award 1 › Value › Value | £32,000,000 |
| Award 1 › Value › Currency | GBP |
| Award 1 › Category | services |
| Award 1 › Above threshold | Yes |
| Award 1 › Supplier › Name | Golley Slater Group Limited |
| Award 1 › Item › CPV › Description | Advertising and marketing services |
| Award 1 › Item › Delivery › Region (NUTS) | UKL |
| Award 1 › Item › Delivery › Country | GB |
| Award 1 › Item › Delivery › Country | United Kingdom |
| Award 1 › Standstill period › End | 24 Jun 2026 |
| Award 1 › Contract period › Start | 1 Jul 2026 |
| Award 1 › Contract period › End | 30 Jun 2030 |
| Award 1 › Document › Document type | Award notice |
| Award 1 › Document › Description | Contract award notice on Find a Tender |
| Award 1 › Document › Link | https://www.find-tender.service.gov.uk/Notice/055774-2026 |
| Award 1 › Document › Published | 12 Jun 2026 |
| Award 1 › Assessment Summaries Date Sent | 11 Jun 2026 |
| Award 1 › Milestone › Type | Future signature date |
| Award 1 › Milestone › Due | 26 Jun 2026 |
| Award 1 › Milestone › Status | scheduled |
| Award 2 › Title | Integrated Marketing Campaigns & PR Services |
| Award 2 › Status | pending |
| Award 2 › Date | 11 Jun 2026 |
| Award 2 › Value › Value incl. VAT | £60,000,000 |
| Award 2 › Value › Value | £50,000,000 |
| Award 2 › Value › Currency | GBP |
| Award 2 › Category | services |
| Award 2 › Above threshold | Yes |
| Award 2 › Supplier › Supplier 1 › Name | Golley Slater Group Limited |
| Award 2 › Supplier › Supplier 2 › Name | Cowshed Communication Ltd |
| Award 2 › Supplier › Supplier 3 › Name | The Folk Group Ltd |
| Award 2 › Supplier › Supplier 4 › Name | Freshwater UK Limited |
| Award 2 › Supplier › Supplier 5 › Name | Jam Jar PR Limited |
| Award 2 › Supplier › Supplier 6 › Name | reTHINK PR & Marketing Ltd |
| Award 2 › Supplier › Supplier 7 › Name | SBW Advertising Ltd |
| Award 2 › Supplier › Supplier 8 › Name | Equinox Public Relations Ltd |
| Award 2 › Supplier › Supplier 9 › Name | Energy Saving Trust Enterprises Ltd |
| Award 2 › Supplier › Supplier 10 › Name | Four Agency Worldwide Limited |
| Award 2 › Item › CPV › Description | Advertising and marketing services |
| Award 2 › Item › Delivery › Region (NUTS) | UKL |
| Award 2 › Item › Delivery › Country | GB |
| Award 2 › Item › Delivery › Country | United Kingdom |
| Award 2 › Standstill period › End | 24 Jun 2026 |
| Award 2 › Contract period › Start | 1 Jul 2026 |
| Award 2 › Contract period › End | 30 Jun 2030 |
| Award 2 › Document › Document type | Award notice |
| Award 2 › Document › Description | Contract award notice on Find a Tender |
| Award 2 › Document › Link | https://www.find-tender.service.gov.uk/Notice/055774-2026 |
| Award 2 › Document › Published | 12 Jun 2026 |
| Award 2 › Assessment Summaries Date Sent | 11 Jun 2026 |
| Award 2 › Milestone › Type | Future signature date |
| Award 2 › Milestone › Due | 26 Jun 2026 |
| Award 2 › Milestone › Status | scheduled |