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Brand Fundamentals

Published 22 May 2026
22 May 2026


Reference: TEN-2526-031(PA2023)
We’re looking for a partner to review and evolve our brand fundamentals to support a cohesive and effective brand expression internally and externally to all audiences. Our external audiences include members – people who are saving with Nest through work; employers, who select to use Nest on behalf of their staff and Third-Party Administrators (TPAs) like accountants and bookkeepers who support employers in setting up and / or running their workplace pensions. Our objective from this work is to come away with a new design language that’s made up of a suite of brand assets and guidance that demonstrates how we show up for our audiences in a warm, human and relatable way. As well as our visual assets, we would also like our partner to provide guidance on brand architecture and naming conventions.

Full CPV breakdown

  • 79341100 — Advertising consultancy services (primary)

Notice details

Buyer type
Local authority
Competition
Open competition (any supplier can bid)
Contract type
Services
Winning supplier
SME
Procurement method
Competitive flexible procedure
Main category
Services
Legal basis
UKPGA 2023/54
Notice status
Complete
Award status
Active
Language
EN
Published
22 May 2026 11:43
OCID
ocds-h6vhtk-05fec2
Notice ID
TEN-2526-031(PA2023)

Organisations on this notice

Soho Wharf, 5 Floor, 1 Clink Street, London, SE1 9 DG, United Kingdom
GB-COH 07133439

Everything the publisher included in this notice, organised by section.

Organisations

Party 1 › Name 1
Party 1 › Address › Street 10 South Colonnade
Party 1 › Address › Town / city London
Party 1 › Address › Postcode E14 4PU
Party 1 › Address › Country GB
Party 1 › Address › Country United Kingdom
Party 1 › Address › Region (NUTS) UKI42
Party 1 › Contact › Email procurement@nestcorporation.org.uk
Party 1 › Role buyer
Party 1 › Classification › Description Public authority - sub-central government
Party 2 › Name The Clearing Consultancy Ltd
Party 2 › Address › Street Soho Wharf, 5 Floor, 1 Clink Street
Party 2 › Address › Town / city London
Party 2 › Address › Postcode SE1 9 DG
Party 2 › Address › Country GB
Party 2 › Address › Country United Kingdom
Party 2 › Address › Region (NUTS) UKI44
Party 2 › Contact › Email Amanda.kubale@theclearing.co.uk
Party 2 › Role supplier
Party 2 › Business size sme
Party 2 › VCSEs No
Party 2 › Public service mission organisation No
Party 2 › Sheltered workshop No

Buyer

Name 1

Tender

Title Brand Fundamentals
Status complete
Procedure type open
Procedure Competitive flexible procedure
Lot › Status complete
Document › Document type Conflict of interest
Document › Description Not published

Awards

Status active
Category services
Supplier › Name The Clearing Consultancy Ltd
Item › CPV › Description Advertising consultancy services
Item › Delivery › Region (NUTS) UKI
Item › Delivery › Country GB
Item › Delivery › Country United Kingdom

Contracts

Status active
Contract period › Start 20 May 2026
Contract period › End 19 May 2029
Contract period › Can be extended to 19 May 2030
Can be renewed Yes
Renewal › Description 1year at Nest's discretion
Value › Value incl. VAT £660,000
Value › Value £550,000
Value › Currency GBP
Above threshold Yes
Signed 20 May 2026
No Agreed Metrics Rationale below £5m
Document › Document type Contract notice
Document › Description Contract details notice on Find a Tender
Document › Link https://www.find-tender.service.gov.uk/Notice/047711-2026
Document › Published 22 May 2026
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