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AWARD
Complete
Econometric Modelling
Published 19 Mar 2026
19 Mar 2026
- Primary CPV
-
48480000 *
Sales, marketing and business intelligence software package
- Location
- 🇬🇧 Camden and City of London, London
- Value
- £350,000
- Contract
-
1.3 years Duration
03/04/2026 31/07/2027
- Contract Types
-
48 *Software packages & information systemsFull CPV Breakdown
- SME suitable
- Not stated
Publisher Address
2nd Floor St Andrew's House, London, EC4A 3AG, United Kingdom · UKI31
Contact
Award Criteria
Not specified
Related tenders
TRANSPORT UK EAST MIDLANDS LIMITED
All notices from this publisher Same CPV code
48480000 *
All notices with this CPV code
Reference: ocds-h6vhtk-066f54
Econometric statistical model that understands the effect of our marketing on sales, ran seasonally and using external factors to apply to spend vs ROI.
Awarded to
Full CPV breakdown
- 48480000 — Sales, marketing and business intelligence software package (primary)
Notice details
- Buyer type
- Utility
- Competition
- Direct award (no competition)
- Contract type
- Services
- Winning supplier
- Large company
- Procurement method
- Direct award
- Main category
- Services
- Above threshold
- No
- Legal basis
- UKPGA 2023/54
- Notice status
- Complete
- Award status
- Pending
- Contract can be extended to
- 31 Aug 2028
- Renewal
- An extension may be required to allows for timeframes of a national model.
- Reserved / special regime
- Utilities
- Language
- EN
- Published
- 19 Mar 2026 15:25
- OCID
- ocds-h6vhtk-066f54
- Notice ID
- ocds-h6vhtk-066f54
Organisations on this notice
Supplier Large
1st Floor 2 Television Centre 101 wood lane, London, W12 7FR, United Kingdom
GB-COH 03457650
Key dates
- Future Signature Date
- 3 Apr 2026 · Scheduled
Full notice record
58 detailsEverything the publisher included in this notice, organised by section.
Organisations
| Party 1 › Name | TRANSPORT UK EAST MIDLANDS LIMITED |
| Party 1 › Address › Street | 2nd Floor St Andrew's House |
| Party 1 › Address › Town / city | London |
| Party 1 › Address › Postcode | EC4A 3AG |
| Party 1 › Address › Country | GB |
| Party 1 › Address › Country | United Kingdom |
| Party 1 › Address › Region (NUTS) | UKI31 |
| Party 1 › Contact › Email | Procurement@eastmidlandsrailway.co.uk |
| Party 1 › Role | buyer |
| Party 1 › Classification › Description | Private utility |
| Party 2 › Name | SPARK FOUNDRY LIMITED |
| Party 2 › Address › Street | 1st Floor 2 Television Centre 101 wood lane |
| Party 2 › Address › Town / city | London |
| Party 2 › Address › Postcode | W12 7FR |
| Party 2 › Address › Country | GB |
| Party 2 › Address › Country | United Kingdom |
| Party 2 › Address › Region (NUTS) | UKI33 |
| Party 2 › Contact › Email | zelie.cameliere@publicisgroupe.com |
| Party 2 › Role | supplier |
| Party 2 › Link | https://www.publicisgroupe.com/en/services/connected-media |
| Party 2 › Business size | large |
| Party 2 › VCSEs | No |
Buyer
| Name | TRANSPORT UK EAST MIDLANDS LIMITED |
Tender
| Title | Econometric Modelling |
| Description | Econometric statistical model that understands the effect of our marketing on sales, ran seasonally and using external factors to apply to spend vs ROI. |
| Status | complete |
| Procedure type | direct |
| Procedure | Direct award |
| Reason for this procedure | Direct award is the appropriate course of action due to the justification of intellectual property and that a change in supplier would result in outcomes that are different from the existing services. Spark Foundry own the model which is used to measure the effectiveness of marketing activity and moving suppliers before any nationalised strategy is known would create significant duplicate build costs. |
| Special regime | utilities |
| Lot › Status | complete |
Awards
| Title | Econometric Modelling |
| Status | pending |
| Value › Value incl. VAT | £420,000 |
| Value › Value | £350,000 |
| Value › Currency | GBP |
| Category | services |
| Above threshold | No |
| Supplier › Name | SPARK FOUNDRY LIMITED |
| Item › CPV › CPV 1 › Description | Sales, marketing and business intelligence software package |
| Item › CPV › CPV 2 › Description | Advertising and marketing services |
| Item › Delivery › Region (NUTS) | UK |
| Item › Delivery › Country | GB |
| Item › Delivery › Country | United Kingdom |
| Contract period › Start | 3 Apr 2026 |
| Contract period › End | 31 Jul 2027 |
| Contract period › Can be extended to | 31 Aug 2028 |
| Can be renewed | Yes |
| Renewal › Description | An extension may be required to allows for timeframes of a national model. |
| Has options | Yes |
| Options › Description | Additional rerunning of testing may be required throughout the duration of the contract outside of the standard SS/AW windows. |
| Document › Document type | Award notice |
| Document › Description | Transparency notice on Find a Tender |
| Document › Link | https://www.find-tender.service.gov.uk/Notice/025334-2026 |
| Document › Published | 19 Mar 2026 |
| Milestone › Type | Future signature date |
| Milestone › Due | 3 Apr 2026 |
| Milestone › Status | scheduled |