AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase.

Buyer: Agriculture and Horticulture Development Board

Deadline

Not available — this notice may describe a possible future opportunity.

Region

Not specified

Value

£78,703

Type

Award,contract

SME fit

—

Duration

—

Description

To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great BritishBeef Week & positive health messaging activity. Historically and for 2026- 2027 areas that AHDB will be purchasing include: Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion, Digital promotion mechanics (banners, featured product space, digital ads), retailer magazine advertorials, On pack stickers. This exemptions covers activity for all AHDB sectors which engage in this type of activity, so the amount of exemption sought reflects this . This activity links the wider consumer marketing campaign(s) to point of purchase, increasing recognition and likelihood to purchase

Awarded to

ASDA STORES LIMITED £78,703 Tesco £78,703 Morrisons Groceries £78,703 Sainsburys Supermarkets £78,703 Waitrose Limited £78,703 CO-OP WHOLESALE LIMITED £78,703 ALDI Supermarket £78,703 Lidl £78,703 Marks and Spencer £78,703

Quick actions

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Key details

CPV category: —
Procurement method: Direct award
Published: 20 Jan 2026 10:46
VCSE suitable: —

Reference

OCID: ocds-h6vhtk-0609a0
Notice ID: STA10266
In our database since: 18 Aug 2026