Back to search
Find a Tender
AWARD
Complete Services
BTA2176 - Search engine optimization Marketing for VB and VW Web
Published 15 Jan 2026
15 Jan 2026
- Primary CPV
-
72222300 *
Information technology services
- Location
- 🇬🇧 Scotland
- Value
- £667,925
- Contract
- Not specified
- Contract Types
-
72 *IT services: consulting, software & supp...Full CPV Breakdown
- SME suitable
- Not stated
Publisher Address
4th Floor, Victoria Square House, Victoria Square, Birmingham, B2 4AJ, United Kingdom · UKM
Contact
Procurement Team
Award Criteria
- Technical
- Social Value
- Price
Related tenders
VisitBritain/VisitEngland
All notices from this publisher Same CPV code
72222300 *
All notices with this CPV code
Reference: BTA2176
Search engine optimisation (SEO) for the VisitBritain and VisitEngland websites, with the objectives of increasing VisitBritain/VisitEngland’s visibility and organic and paid traffic across search engines. The main remit will be to deliver across B2C, B2B, Corporate, and Commercial VisitBritain/ VisitEngland websites as and when required.
Awarded to
Full CPV breakdown
- 72222300 — Information technology services (primary)
Notice details
- Buyer type
- Other public body · Tourism
- Competition
- Direct award (no competition)
- Contract type
- Services
- Bids received
- 2
- Winning supplier
- SME
- Procurement method
- Award procedure without prior publication of a call for competition
- Main category
- Services
- Legal basis
- CELEX 32014L0024
- Notice status
- Complete
- Award status
- Active
- Covered by GPA
- Yes
- Language
- EN
- Published
- 15 Jan 2026 12:31
- OCID
- ocds-h6vhtk-060691
- Notice ID
- BTA2176
Competition
2
Bids received
1
Bids from SMEs
Organisations on this notice
Supplier SME
British Tourist Authority t/a VisitBritain/VisitEngland
Review Body, Review Contact Point
Victoria Square House, Victoria Square, Birmingham, B2 4AJ, United Kingdom
Lots (1)
Lot 1
Further Competition under the Crown<br/>Commercial Services RM6124 Communications Marketplace Dynamic<br/>Purchasing System (DPS).
· Cancelled
Full notice record
65 detailsEverything the publisher included in this notice, organised by section.
Tender
| Title | BTA2176 - Search engine optimization Marketing for VB and VW Web |
| Status | complete |
| CPV › Description | Information technology services |
| Category | services |
| Description | Search engine optimisation (SEO) for the VisitBritain and VisitEngland websites, with the objectives of increasing VisitBritain/VisitEngland’s visibility and organic and paid traffic across search engines. The main remit will be to deliver across B2C, B2B, Corporate, and Commercial VisitBritain/ VisitEngland websites as and when required. |
| Lot › Description | Further Competition under the Crown<br/>Commercial Services RM6124 Communications Marketplace Dynamic<br/>Purchasing System (DPS). |
| Lot › Award criteria › Criterion › Criterion 1 › Name | Technical |
| Lot › Award criteria › Criterion › Criterion 1 › Type | quality |
| Lot › Award criteria › Criterion › Criterion 1 › Description | 65 |
| Lot › Award criteria › Criterion › Criterion 2 › Name | Social Value |
| Lot › Award criteria › Criterion › Criterion 2 › Type | quality |
| Lot › Award criteria › Criterion › Criterion 2 › Description | 10 |
| Lot › Award criteria › Criterion › Criterion 3 › Type | price |
| Lot › Award criteria › Criterion › Criterion 3 › Description | 25 |
| Lot › Has options | No |
| Lot › Status | cancelled |
| Item › CPV › Description | Information technology services |
| Item › Delivery › Region (NUTS) | UKM |
| Procedure type | limited |
| Procedure | Award procedure without prior publication of a call for competition |
| Covered by | GPA |
| Procurement Method Rationale Classifications › Description | The procurement falls outside the scope of application of the directive |
| Reason for this procedure | Further Competition under the Crown<br/>Commercial Services RM6124 Communications Marketplace Dynamic<br/>Purchasing System (DPS). |
Awards
| Status | active |
| Supplier › Name | 8 Million Stories Ltd |
Organisations
| Party 1 › Name | VisitBritain/VisitEngland |
| Party 1 › Identifier › Legal Name | VisitBritain/VisitEngland |
| Party 1 › Address › Street | 4th Floor, Victoria Square House, Victoria Square |
| Party 1 › Address › Town / city | Birmingham |
| Party 1 › Address › Region (NUTS) | UKI3 |
| Party 1 › Address › Postcode | B2 4AJ |
| Party 1 › Address › Country | United Kingdom |
| Party 1 › Contact › Name | Procurement Team |
| Party 1 › Contact › Email | procurement@visitbritain.org |
| Party 1 › Role | buyer |
| Party 1 › Link | https://www.visitbritain.org/ |
| Party 1 › Buyer profile | https://www.visitbritain.org/ |
| Party 1 › Classification › Classification 1 › Description | Body governed by public law |
| Party 1 › Classification › Classification 2 › Description | Tourism |
| Party 2 › Name | 8 Million Stories Ltd |
| Party 2 › Identifier › Legal Name | 8 Million Stories Ltd |
| Party 2 › Address › Street | 5 Rutland Square |
| Party 2 › Address › Town / city | Edinburgh, |
| Party 2 › Address › Region (NUTS) | UK |
| Party 2 › Address › Postcode | EH1 2AS |
| Party 2 › Address › Country | United Kingdom |
| Party 2 › Contact › Email | robin@8ms.com |
| Party 2 › Role | supplier |
| Party 2 › Link | https://8ms.com/ |
| Party 2 › Business size | sme |
| Party 3 › Name | British Tourist Authority t/a VisitBritain/VisitEngland |
| Party 3 › Identifier › Legal Name | British Tourist Authority t/a VisitBritain/VisitEngland |
| Party 3 › Address › Street | Victoria Square House, Victoria Square |
| Party 3 › Address › Town / city | Birmingham |
| Party 3 › Address › Postcode | B2 4AJ |
| Party 3 › Address › Country | United Kingdom |
| Party 3 › Contact › Email | procurement@visitbritain.org |
| Party 3 › Role › Role 1 | Review body |
| Party 3 › Role › Role 2 | Review contact point |
| Party 3 › Link | https://www.visitbritain.com/en |
Buyer
| Name | VisitBritain/VisitEngland |
Contracts
| Status | active |
| Value › Value | £667,925 |
| Value › Currency | GBP |
| Signed | 26 Nov 2025 |