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Strengthening Families Together: Families First Programme - Parenting Support

Published 28 Nov 2025
28 Nov 2025
Closed 8 Jan 2026


Reference: Proc-25-152A
Strengthening Families Together: Families First Programme - Parenting Support Divided into 3 Lots Background/Context Families First is designed to improve outcomes for children, young people and families. It places an emphasis on early intervention, prevention, and providing support for whole families, rather than individuals. The programme promotes greater multi-agency working to ensure families receive joined-up support when they need it. The intention of the programme is to provide early support for families with the aim of preventing problems escalating. Families First Programme Guidance April 2017. Families’ First principles Services provided through the programme should take account of the following guiding principles: • Family-focussed – services should take a whole family approach to improving outcomes. • Bespoke – services should be tailored to individual family circumstances. • Empowering – services should seek to empower families to take control of their lives, to give them an increased sense of ownership and investment in their outcomes. • Integrated - services should be effectively coordinated and planned to ensure a seamless progression for families between different interventions and programmes. • Intensive – a vigorous approach and relentless focus must be maintained which can adapt to families’ changing circumstances. • Local – services should address the needs of local communities and, where possible, seek opportunities to link in with other local programmes, including Flying Start and Supporting People • Pro-active – seeking early identification of need and securing appropriate interventions in a timely way. • Sustainable – services should always seek to provide long-term sustainable solutions. They should seek to address the root causes of problems and not 5 just the symptoms to enable families to continue to progress after intervention has ceased. Wrexham County Borough Council has undertaken Preliminary Market Engagement work to support us to make informed decisions by understanding the demand, capacity, and capability for delivering services. This was used alongside nationally, locally available data to inform and support us when shaping the commissioning strategy and model. All Services Specifications Please note the following, which provides an overview of the priorities for these provisions. 1. Services should take a whole family approach to improving outcomes and should be tailored to individual family circumstances. There should be a focus on developing a more joined-up, responsive service provision across partner organisations that puts the unique needs of families at its heart. 2. Services should seek to empower children, young people and families to take control of their lives, to give them an increased sense of ownership and investment in their outcomes. They should be effectively coordinated and planned to ensure a seamless progression for children, young people and families between different interventions and programmes and should be flexible so they can adapt to children, young people and families’ changing circumstances. 3. Services should provide early help in a timely way and should link in with other local programmes and statutory provision, including TAC, WFIS, Flying Start, Additional Learning Needs support and other provision for children and young people and parents. 4. Services should always seek to provide long-term sustainable solutions and should encourage independence, not service dependence; they should seek to address the root causes of problems and not just the symptoms to enable children, young people and families to continue to progress after intervention has ceased. 5. We want children from all backgrounds have the best start in life, giving everyone the opportunity to reach their full potential and maximise their chances of leading a healthy, prosperous and fulfilling adulthood, enabling them to participate fully in communities, the workplace, and contribute to the future economic success of Wales. 6. We want to drive down waiting lists for statutory, early help and support services in order to provide support as early as possible and reduce the risk of escalating needs. 7. We want to ensure that provision is available to children, young people and families in different communities and different kinds of parents / carers, and would be interested in bids that target particular harder to reach communities, such as: a. Polish Families b. Traveller families c. BAME families d. Refugee / Asylum Seeker families. e. Families affected by substance misuse, mental health and domestic abuse. f. Families affected by disability. g. Families affected by imprisonment. h. Young parents i. Fathers and male carers All commissioned services must be available for any children, young people and families living in Wrexham to access, provided the service is suitable for them and would meet their needs. The Service to be provided. Parenting Support: Total Maximum Value £160,000 per annum The primary focus for Parenting Support is to empower parents to create a stable, nurturing environment through positive modelling and supporting parents to set and maintain appropriate boundaries with their child or children. The services will look to enhance positive parenting skills, increase confidence, improving family relationships, understanding child’s development, promoting good mental health and emotional wellbeing. The services should provide a mixture of targeted support and universal open access and be responsive to the identified needs of the parents. All commissioned services will be expected to promote and support wellbeing as a core priority, embedding approaches that enhance emotional, physical and social wellbeing into delivery under the legal duty to contribute to the seven national wellbeing goals of the Well-being of Future Generations (Wales) Act 2015. Service Providers must demonstrate how they will deliver interventions across multiple communities within Wrexham, ensuring equitable access and responsiveness to local needs. Consideration should be given to how services will be inclusive, culturally competent and adaptable to the diverse needs of the communities of Wrexham. Parenting Support has been divided into 3 Lots. Service Providers may choose to tender for one or more Lots on the basis that they have sufficient capacity to meet the requirements of each Lot. Service Providers who are tendering for more than one Lot must be in a position to accept the Lots they are successful for and not hand back any Lot due to capacity issues

Full CPV breakdown

  • 85320000 — Social services (primary)

Notice details

Buyer type
Local authority
Competition
Open competition (any supplier can bid)
Contract type
Services
Lots
3
Procurement method
Competitive flexible procedure
Main category
Services
Above threshold
Yes
Legal basis
UKPGA 2023/54
Notice status
Active
Renewal
Two Years in Annual Increments
Submission method
https://etenderwales.bravosolution.co.uk/web/login.shtml eTenderWales References: project _61304 When submitting an application for the Pre-Qualifying Questionnaire please use: itt_ 121484 - Families First Parenting Support (Proc-25-152A) PRE QUALIFICATION When submitting an application for each individual Lot for the Technical and Commercial element please use the following: itt_121485 - Families First Parenting Support (Proc-25-152A) Lot 1A - Parenting Programmes: Core Parenting Programme itt_121491 - Families First Parenting Support (Proc-25-152A) Lot 1B - Parenting Programme: Programmes for Families with Disabilities/Additional Needs itt_121492 - Families First Parenting Support (Proc-25-152A) Lot 2 - One to One Bespoke Parenting/Family Support itt_121494 - Families First Parenting Support (Proc-25-152A) Lot 3 - Counselling Service for Parents & Guardians
Enquiries close
17 Dec 2025
Award decision expected
3 Feb 2026
Number of lots
3
Language
EN
Published
28 Nov 2025 14:55
Deadline
08 Jan 2026 12:00
OCID
ocds-h6vhtk-05996f
Notice ID
Proc-25-152A

Lots (3)

Lot 1: Families First Parenting Support (Proc-25-152A) Lot 1A - Parenting Programmes: Core Parenting Programme & Lot 1B - Parenting Programme: Programmes for Families with Disabilities/Additional Needs £250,000
itt_121485 - Families First Parenting Support (Proc-25-152A) Lot 1A - Parenting Programmes: Core Parenting Programme itt_121491 - Families First Parenting Support (Proc-25-152A) Lot 1B - Parenting Programme: Programmes for Families with Disabilities/Additional Needs
1 Apr 2026 to 31 Mar 2029 · Active
Lot 2: Families First Parenting Support (Proc-25-152A) Lot 2 - One to One Bespoke Parenting/Family Support £250,000
itt_121492 - Families First Parenting Support (Proc-25-152A) Lot 2 - One to One Bespoke Parenting/Family Support
1 Apr 2026 to 31 Mar 2029 · Active
Lot 3: Families First Parenting Support (Proc-25-152A) Lot 3 - Counselling Service for Parents & Guardians £300,000
itt_121494 - Families First Parenting Support (Proc-25-152A) Lot 3 - Counselling Service for Parents & Guardians
1 Apr 2026 to 31 Mar 2029 · Active

Everything the publisher included in this notice, organised by section.

Organisations

Name Wrexham County Borough Council
Address › Street Commissioning Procurement and Contract Management Unit
Address › Town / city Wrexham
Address › Postcode LL11 1AR
Address › Country GB
Address › Country United Kingdom
Address › Region (NUTS) UKL23
Contact › Email procurement@wrexham.gov.uk
Contact › Telephone +44 1978292807
Role buyer
Link https://www.wrexham.gov.uk/
Classification › Classification 1 › Description Public authority - sub-central government
Classification › Classification 2 › Description Welsh devolved regulations apply

Buyer

Name Wrexham County Borough Council

Tender

Title Strengthening Families Together: Families First Programme - Parenting Support
Status active
Item › Item 1 › CPV › CPV 1 › Description Social services
Item › Item 1 › CPV › CPV 2 › Description Social work services without accommodation
Item › Item 1 › Delivery › Region (NUTS) UKL23
Item › Item 1 › Delivery › Country GB
Item › Item 1 › Delivery › Country United Kingdom
Item › Item 2 › CPV › CPV 1 › Description Social services
Item › Item 2 › CPV › CPV 2 › Description Social work services without accommodation
Item › Item 2 › Delivery › Region (NUTS) UKL23
Item › Item 2 › Delivery › Country GB
Item › Item 2 › Delivery › Country United Kingdom
Item › Item 3 › CPV › CPV 1 › Description Social services
Item › Item 3 › CPV › CPV 2 › Description Social work services without accommodation
Item › Item 3 › Delivery › Region (NUTS) UKL23
Item › Item 3 › Delivery › Country GB
Item › Item 3 › Delivery › Country United Kingdom
Value › Value incl. VAT £960,000
Value › Value £800,000
Value › Currency GBP
Procedure type open
Procedure Competitive flexible procedure
Procedure › Features Evalution - first stage Interview - Second Stage
Category services
Above threshold Yes
Submission Terms › Electronic submission allowed
Submission Terms › Languages › Language 1 cy
Submission Terms › Languages › Language 2 en
Bidding period › End 8 Jan 2026
Questions period › End 17 Dec 2025
Award decision period › End 3 Feb 2026
Lot › Lot 1 › Title Families First Parenting Support (Proc-25-152A) Lot 1A - Parenting Programmes: Core Parenting Programme & Lot 1B - Parenting Programme: Programmes for Families with Disabilities/Additional Needs
Lot › Lot 1 › Description itt_121485 - Families First Parenting Support (Proc-25-152A) Lot 1A - Parenting Programmes: Core Parenting Programme itt_121491 - Families First Parenting Support (Proc-25-152A) Lot 1B - Parenting Programme: Programmes for Families with Disabilities/Additional Needs
Lot › Lot 1 › Status active
Lot › Lot 1 › Value › Value incl. VAT £300,000
Lot › Lot 1 › Value › Value £250,000
Lot › Lot 1 › Value › Currency GBP
Lot › Lot 1 › Award criteria › Criterion › Type quality
Lot › Lot 1 › Award criteria › Criterion › Name Technical
Lot › Lot 1 › Award criteria › Criterion › Weighting › Weight 100
Lot › Lot 1 › Award criteria › Criterion › Weighting › Weight type Percentage exact
Lot › Lot 1 › Suitable for › SMEs Yes
Lot › Lot 1 › Suitable for › VCSEs Yes
Lot › Lot 1 › Contract period › Start 1 Apr 2026
Lot › Lot 1 › Contract period › End 31 Mar 2029
Lot › Lot 1 › Contract period › Can be extended to 31 Mar 2031
Lot › Lot 1 › Can be renewed Yes
Lot › Lot 1 › Renewal › Description Two Years in Annual Increments
Lot › Lot 2 › Title Families First Parenting Support (Proc-25-152A) Lot 2 - One to One Bespoke Parenting/Family Support
Lot › Lot 2 › Description itt_121492 - Families First Parenting Support (Proc-25-152A) Lot 2 - One to One Bespoke Parenting/Family Support
Lot › Lot 2 › Status active
Lot › Lot 2 › Value › Value incl. VAT £300,000
Lot › Lot 2 › Value › Value £250,000
Lot › Lot 2 › Value › Currency GBP
Lot › Lot 2 › Award criteria › Criterion › Type quality
Lot › Lot 2 › Award criteria › Criterion › Name Technical
Lot › Lot 2 › Award criteria › Criterion › Description Quality
Lot › Lot 2 › Award criteria › Criterion › Weighting › Weight 100
Lot › Lot 2 › Award criteria › Criterion › Weighting › Weight type Percentage exact
Lot › Lot 2 › Suitable for › SMEs Yes
Lot › Lot 2 › Suitable for › VCSEs Yes
Lot › Lot 2 › Contract period › Start 1 Apr 2026
Lot › Lot 2 › Contract period › End 31 Mar 2029
Lot › Lot 2 › Contract period › Can be extended to 31 Mar 2031
Lot › Lot 2 › Can be renewed Yes
Lot › Lot 2 › Renewal › Description 2 years in annual increments
Lot › Lot 3 › Title Families First Parenting Support (Proc-25-152A) Lot 3 - Counselling Service for Parents & Guardians
Lot › Lot 3 › Description itt_121494 - Families First Parenting Support (Proc-25-152A) Lot 3 - Counselling Service for Parents & Guardians
Lot › Lot 3 › Status active
Lot › Lot 3 › Value › Value incl. VAT £360,000
Lot › Lot 3 › Value › Value £300,000
Lot › Lot 3 › Value › Currency GBP
Lot › Lot 3 › Award criteria › Criterion › Type quality
Lot › Lot 3 › Award criteria › Criterion › Name Technical
Lot › Lot 3 › Award criteria › Criterion › Description Quality
Lot › Lot 3 › Award criteria › Criterion › Weighting › Weight 100
Lot › Lot 3 › Award criteria › Criterion › Weighting › Weight type Percentage exact
Lot › Lot 3 › Suitable for › SMEs Yes
Lot › Lot 3 › Suitable for › VCSEs Yes
Lot › Lot 3 › Contract period › Start 1 Apr 2026
Lot › Lot 3 › Contract period › End 31 Mar 2029
Lot › Lot 3 › Contract period › Can be extended to 31 Mar 2031
Lot › Lot 3 › Can be renewed Yes
Lot › Lot 3 › Renewal › Description 2 years in annual increments
Lot Details › Award Criteria Details Groups of Lots may be awarded together
Document › Document 1 › Document type Bidding documents
Document › Document 1 › Access Details https://etenderwales.ukp.app.jaggaer.com/
Document › Document 2 › Document type Conflict of interest
Document › Document 2 › Description Not published
Document › Document 3 › Document type Tender notice
Document › Document 3 › Description Tender notice on Find a Tender
Document › Document 3 › Link https://www.find-tender.service.gov.uk/Notice/078165-2025
Document › Document 3 › Published 28 Nov 2025
Has Recurrence Yes
Recurrence › Dates › Start 31 Jan 2031
Contract Terms › Financial Terms Quarterly in arrears
Risk Details Services may need to be amended
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