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AWARD Complete

IWM/2627/DE/3503: Digital Analytics Support for Imperial War Museums - AWARD NOTICE

Published 22 Sep 2026
22 Sep 2026


Reference: DE/3503
IWM was tendering for a professional company with a pragmatic and collaborative approach and proven track record of analysing digital data to provide digital analytics support and work with us. We are looking to improve our data analysis and build our ability to generate insight.

Full CPV breakdown

  • 72316000 — Data analysis services (primary)

Notice details

Buyer type
Central government
Competition
Open competition (any supplier can bid)
Contract type
Services
Bids received
26
Winning supplier
Large company
Procurement method
Competitive flexible procedure
Main category
Services
Above threshold
Yes
Legal basis
UKPGA 2023/54
Notice status
Complete
Award status
Active
Award date
21 Sep 2026
Contract can be extended to
14 Jun 2030
Renewal
IWM have the option to extend the contract by two further one year periods. These will be offered at IWM's discretion.
Language
EN
Published
22 Sep 2026 13:13
OCID
ocds-h6vhtk-06bf62
Notice ID
DE/3503

Competition

26
Bids received
20
Bids considered at final stage
2
SME bids at final stage
0
VCSE bids at final stage

Organisations on this notice

Anything Is Possible Media Limited
Supplier Large
Third Floor, Frederick House, 42 Frederick Place, Brighton, BN1 4EA, United Kingdom
GB-COH 10910014

Key dates

Future Signature Date
7 Oct 2026 · Scheduled

Everything the publisher included in this notice, organised by section.

Organisations

Party 1 › Name Imperial War Museums
Party 1 › Address › Street IWM London, Lambeth Road
Party 1 › Address › Town / city London
Party 1 › Address › Postcode SE1 6HZ
Party 1 › Address › Country GB
Party 1 › Address › Country United Kingdom
Party 1 › Address › Region (NUTS) UKI44
Party 1 › Contact › Email erowberry@iwm.org.uk
Party 1 › Contact › Telephone 0207 416 5000
Party 1 › Role buyer
Party 1 › Classification › Description Public authority - central government
Party 2 › Name Anything Is Possible Media Limited
Party 2 › Address › Street Third Floor, Frederick House, 42 Frederick Place
Party 2 › Address › Town / city Brighton
Party 2 › Address › Postcode BN1 4EA
Party 2 › Address › Country GB
Party 2 › Address › Country United Kingdom
Party 2 › Address › Region (NUTS) UKJ21
Party 2 › Contact › Email hello@aip.media
Party 2 › Role supplier
Party 2 › Business size large
Party 2 › VCSEs No
Party 2 › Public service mission organisation No
Party 2 › Sheltered workshop No

Buyer

Name Imperial War Museums

Tender

Title IWM/2627/DE/3503: Digital Analytics Support for Imperial War Museums - AWARD NOTICE
Description IWM was tendering for a professional company with a pragmatic and collaborative approach and proven track record of analysing digital data to provide digital analytics support and work with us. We are looking to improve our data analysis and build our ability to generate insight.
Status complete
Procedure type open
Procedure Competitive flexible procedure
Lot › Status complete

Awards

Title IWM/2627/DE/3503: IWM Digital Analytics Support
Status active
Date 21 Sep 2026
Value › Value incl. VAT £192,000
Value › Value £160,000
Value › Currency GBP
Category services
Above threshold Yes
Supplier › Name Anything Is Possible Media Limited
Item › CPV › Description Data analysis services
Item › Delivery › Region (NUTS) UK
Item › Delivery › Country GB
Item › Delivery › Country United Kingdom
Contract period › Start 15 Oct 2026
Contract period › End 14 Jun 2028
Contract period › Can be extended to 14 Jun 2030
Can be renewed Yes
Renewal › Description IWM have the option to extend the contract by two further one year periods. These will be offered at IWM's discretion.
Document › Document type Award notice
Document › Description Contract award notice on Find a Tender
Document › Link https://www.find-tender.service.gov.uk/Notice/089619-2026
Document › Published 22 Sep 2026
Assessment Summaries Date Sent 22 Sep 2026
Milestone › Type Future signature date
Milestone › Due 7 Oct 2026
Milestone › Status scheduled
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