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Media Consumption Pathways and Trust

Published 8 Oct 2026
8 Oct 2026


Reference: 105016
DCMS is seeking to commission a two-phase research project to investigate UK media consumption habits and public trust in media. Phase 1 would consist of a behavioural cohort study (or another appropriate methodology) to map the specific "user pathways" audiences take to find, consume, and value information across different media sources, such as traditional news broadcasts and social media, across different demographics. Building on these findings, Phase 2 would explore how individuals perceive trust in different media sources due to their own perception of mis/disinformation, assess the broader effects of these consumption pathways on factors such as viewer retention and wider social cohesion, as well as overall integrity of the UK's information ecosystem. This project will be commissioned either through a Competitive Flexible Procedure under the Procurement Act 2023, or through the RM6126 Research and Insights framework. This is part of the DCMS Science and Analysis R&D Programme, which supports R&D capability within the department. This project will run concurrently alongside three other large projects across 2027-2030; these include 'what works' research into AI adoption in DCMS sectors; a continuation of previous research to develop data-intensive approaches for capturing engagement at unticketed cultural, heritage, and sporting events/activities/locations, e.g. using mobile app data to model how people participate in our events; and a continuation of previous research to design and improve methods for holistically tracking the long-term impact of major events, tested on a major event.

Full CPV breakdown

  • 73000000 — Research and development services and related consultancy services (primary)

Notice details

Buyer type
Central government
Competition
Restricted / competitive (suppliers are shortlisted first)
Contract type
Services
Procurement method
Competitive flexible procedure
Main category
Services
Above threshold
Yes
Legal basis
UKPGA 2023/54
Notice status
Active
Submission method
The information and/or documents for this opportunity are available on the Atamis e-sourcing portal: https://dcms.my.site.com/login . You must register on this site to respond. If you are already registered you will not need to register again, simply use your existing username and password. Please note there is a password reminder link on the homepage. **Once registered on Atamis, click 'Find Opportunities' and register your interest. Once you have confirmed your interest, go to 'My Proposal and Quotes' to view the documentation.*** Please ensure you have clicked 'SUBMIT' after uploading your response. Please ensure you review all communications and follow any instruction provided to you. Any questions or clarification requests regarding this opportunity must be submitted exclusively through the Atamis portal messaging system before the Clarification Deadline. If you experience any technical difficulties please contact the Atamis eSourcing Helpdesk at: Support@atamis.co.uk **Please ensure you have registered on the Central Digital Platform to obtain your unique identifier. This is a requirement for all public sector contracts governed under The Procurement Act.*** It is available at www.gov.uk/find-tender
Enquiries close
26 Oct 2026
Award decision expected
15 Feb 2027
Covered by GPA
Yes
Language
EN
Published
08 Oct 2026 16:42
OCID
ocds-h6vhtk-06d487
Notice ID
105016

Everything the publisher included in this notice, organised by section.

Organisations

Name Department for Culture, Media and Sport
Address › Street 100 Parliament Street
Address › Town / city London
Address › Postcode SW1A 2BQ
Address › Country GB
Address › Country United Kingdom
Address › Region (NUTS) UKI32
Contact › Name Commercial
Contact › Email commercial@dcms.gov.uk
Role buyer
Link http://www.dcms.gov.uk
Classification › Description Public authority - central government

Buyer

Name Department for Culture, Media and Sport

Tender

Title Media Consumption Pathways and Trust
Status active
Item › CPV › Description Research and development services and related consultancy services
Value › Value incl. VAT £1,800,000
Value › Value £1,500,000
Value › Currency GBP
Procedure type selective
Procedure Competitive flexible procedure
Category services
Above threshold Yes
Covered by GPA
Submission Terms › Electronic submission allowed
Submission Terms › Languages en
Expression Of Interest Deadline 6 Nov 2026
Questions period › End 26 Oct 2026
Award decision period › End 15 Feb 2027
Lot › Status active
Lot › Value › Value incl. VAT £1,800,000
Lot › Value › Value £1,500,000
Lot › Value › Currency GBP
Lot › Award criteria › Criterion › Criterion 1 › Type quality
Lot › Award criteria › Criterion › Criterion 1 › Name Quality
Lot › Award criteria › Criterion › Criterion 1 › Description Full details will be provided at ITT stage (Stage2). 70% will be weighted towards quality 10% will be weighted towards social value
Lot › Award criteria › Criterion › Criterion 1 › Weighting › Weight 80
Lot › Award criteria › Criterion › Criterion 1 › Weighting › Weight type Percentage exact
Lot › Award criteria › Criterion › Criterion 2 › Type price
Lot › Award criteria › Criterion › Criterion 2 › Name Price
Lot › Award criteria › Criterion › Criterion 2 › Description Pricing schedule will be provided within the ITT (Stage 2). 20% weighting will be toward price.
Lot › Award criteria › Criterion › Criterion 2 › Weighting › Weight 20
Lot › Award criteria › Criterion › Criterion 2 › Weighting › Weight type Percentage exact
Lot › Second Stage › Maximum Candidates 5
Lot › Selection Criteria › Criterion › Criterion 1 › Type economic
Lot › Selection Criteria › Criterion › Criterion 2 › Type technical
Lot › Selection Criteria › Criterion › Criterion 3 › For Reduction Yes
Lot › Suitable for › SMEs Yes
Lot › Suitable for › VCSEs Yes
Lot › Contract period › Start 1 Mar 2027
Lot › Contract period › End 28 Feb 2030
Document › Document 1 › Document type Conflict of interest
Document › Document 2 › Document type Tender notice
Document › Document 2 › Description Tender notice on Find a Tender
Document › Document 2 › Link https://www.find-tender.service.gov.uk/Notice/095400-2026
Document › Document 2 › Published 8 Oct 2026
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