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Marketing, Advertising and Media Buying Services - Wirral Met College

Published Today
16 Oct 2026
Deadline in 9 days


Reference: PR-2016-0085
Wirral Met College is seeking a supplier to provide marketing, advertising and media buying services to support student recruitment, raise awareness of the College and promote its courses. The requirement includes campaign planning, media recommendations and buying, campaign delivery, monitoring, optimisation and performance reporting. Services may include digital advertising, paid social media, outdoor advertising, radio and audio advertising, and printed promotional materials and distribution, as detailed in the specification. The contract will run for an initial 12 months, with an option to extend for a further 12 months at the College's discretion. Bidders must complete the tender response workbook, including the Common Campaign Scenario and Pricing Response, in accordance with the specification and submission instructions. Tenders will be evaluated on quality (70%) and price (30%).

Full CPV breakdown

  • 79340000 — Advertising and marketing services (primary)

Notice details

Buyer type
Local authority
Competition
Open competition (any supplier can bid)
Contract type
Services
Procurement method
Below threshold - open competition
Main category
Services
Above threshold
No
Legal basis
UKPGA 2023/54
Notice status
Active
Renewal
The College may extend the contract for a further 12 months, from 16 November 2027 to 15 November 2028, subject to satisfactory supplier performance, budget availability and the College's requirements. The extension is at the College's discretion and is not guaranteed.
Submission method
College website: https://www.wmc.ac.uk Tenders must be submitted electronically by email to tendersubmissions@wmc.ac.uk by 12:00 noon (GMT) on Sunday 25 October 2026. Use the subject line "PR-2026-0085 - Marketing Tender - [Bidder's legal name]". Either previously published subject line will also be accepted. Include the completed tender response workbook and all supporting documents required by the specification. Read the tender documents alongside the published Clarification Log. The College website is provided for reference only; tender submissions must be sent to the email address above.
Enquiries close
20 Oct 2026
Language
EN
Published
16 Oct 2026 11:55
Deadline
25 Oct 2026 12:00
OCID
ocds-h6vhtk-0786a7
Notice ID
PR-2016-0085

Everything the publisher included in this notice, organised by section.

Organisations

Name Wirral Metropolitan College
Address › Street Conway Park Campus
Address › Town / city Birkenhead
Address › Postcode CH41 4NT
Address › Country GB
Address › Country United Kingdom
Address › Region (NUTS) UKD74
Contact › Name Lysa Hasler
Contact › Email Procurement@wmc.ac.uk
Role buyer
Link http://www.wmc.ac.uk
Classification › Description Public authority - sub-central government

Buyer

Name Wirral Metropolitan College

Tender

Title Marketing, Advertising and Media Buying Services - Wirral Met College
Status active
Item › CPV › Description Advertising and marketing services
Item › Delivery › Delivery 1 › Region (NUTS) UKC
Item › Delivery › Delivery 1 › Country GB
Item › Delivery › Delivery 1 › Country United Kingdom
Item › Delivery › Delivery 2 › Region (NUTS) UKD
Item › Delivery › Delivery 2 › Country GB
Item › Delivery › Delivery 2 › Country United Kingdom
Item › Delivery › Delivery 3 › Region (NUTS) UKE
Item › Delivery › Delivery 3 › Country GB
Item › Delivery › Delivery 3 › Country United Kingdom
Item › Delivery › Delivery 4 › Region (NUTS) UKF
Item › Delivery › Delivery 4 › Country GB
Item › Delivery › Delivery 4 › Country United Kingdom
Item › Delivery › Delivery 5 › Region (NUTS) UKG
Item › Delivery › Delivery 5 › Country GB
Item › Delivery › Delivery 5 › Country United Kingdom
Item › Delivery › Delivery 6 › Region (NUTS) UKH
Item › Delivery › Delivery 6 › Country GB
Item › Delivery › Delivery 6 › Country United Kingdom
Item › Delivery › Delivery 7 › Region (NUTS) UKI
Item › Delivery › Delivery 7 › Country GB
Item › Delivery › Delivery 7 › Country United Kingdom
Item › Delivery › Delivery 8 › Region (NUTS) UKJ
Item › Delivery › Delivery 8 › Country GB
Item › Delivery › Delivery 8 › Country United Kingdom
Item › Delivery › Delivery 9 › Region (NUTS) UKK
Item › Delivery › Delivery 9 › Country GB
Item › Delivery › Delivery 9 › Country United Kingdom
Value › Value incl. VAT £110,400
Value › Value £92,000
Value › Currency GBP
Procedure type open
Procedure Below threshold - open competition
Category services
Above threshold No
How to submit College website: https://www.wmc.ac.uk Tenders must be submitted electronically by email to tendersubmissions@wmc.ac.uk by 12:00 noon (GMT) on Sunday 25 October 2026. Use the subject line "PR-2026-0085 - Marketing Tender - [Bidder's legal name]". Either previously published subject line will also be accepted. Include the completed tender response workbook and all supporting documents required by the specification. Read the tender documents alongside the published Clarification Log. The College website is provided for reference only; tender submissions must be sent to the email address above.
Submission Terms › Electronic submission allowed
Bidding period › End 25 Oct 2026
Questions period › End 20 Oct 2026
Other Requirements › Reserved Participation Location › Gazetteer › Identifiers K02000001
Lot › Status active
Lot › Value › Value incl. VAT £110,400
Lot › Value › Value £92,000
Lot › Value › Currency GBP
Lot › Selection Criteria › Criterion › Description This procurement is reserved for suppliers with business operations in the United Kingdom.
Lot › Suitable for › SMEs Yes
Lot › Suitable for › VCSEs Yes
Lot › Contract period › Start 16 Nov 2026
Lot › Contract period › End 15 Nov 2027
Lot › Contract period › Can be extended to 15 Nov 2028
Lot › Can be renewed Yes
Lot › Renewal › Description The College may extend the contract for a further 12 months, from 16 November 2027 to 15 November 2028, subject to satisfactory supplier performance, budget availability and the College's requirements. The extension is at the College's discretion and is not guaranteed.
Lot › Award criteria › Description Tenders will be evaluated on quality (70%) and price (30%). Quality will be assessed against the criteria in the tender specification and response workbook. Price will be assessed using the total evaluated cost excluding VAT for the initial 12-month term and optional 12-month extension. The contract will be awarded to the compliant bidder achieving the highest combined score.
Document › Document 1 › Document type Bidding documents
Document › Document 1 › Link https://www.find-tender.service.gov.uk/Notice/Attachment/A-24046
Document › Document 2 › Document type Bidding documents
Document › Document 2 › Description **Clarification Log - PR-2026-0085 Marketing Tender** The Clarification Log dated 14 October 2026 is now available and must be read alongside the tender documents. Appendix D - Bidder Response Workbook v2 remains unchanged. Bidders should refer to the Clarification Log when completing their responses and pricing. Where a clarification updates the original tender wording, the published clarification takes precedence. The submission deadline remains 12:00 noon (GMT) on Sunday 25 October 2026.
Document › Document 2 › Link https://www.find-tender.service.gov.uk/Notice/Attachment/A-24105
Document › Document 3 › Document type Tender notice
Document › Document 3 › Description Tender notice on Find a Tender
Document › Document 3 › Link https://www.find-tender.service.gov.uk/Notice/097873-2026
Document › Document 3 › Published 16 Oct 2026
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