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Food and You 2: Waves 13-16

Published Today
26 Oct 2026


Reference: C457884
In order to protect consumers, we need to understand their attitudes, knowledge and behaviour in relation to food. The Agency’s main source of methodologically robust and representative evidence regarding consumers’ attitudes, knowledge and behaviour in relation to food is our annual Official statistic Food and You 2 survey. This survey has an important role in measuring the FSA’s progress towards its strategic objectives, providing evidence to support FSA policy decision-making, communication campaigns and other activities as well as identifying topics for further research or action. The survey currently samples 4,000 households (including 1,000 households in both Northern Ireland and Wales). Since Wave 8, we have also worked with our counterparts in Food Standards Scotland, to achieve an additional 1,000 households in Scotland on an annual basis. This data is reported and published separately by Food Standards Scotland. The FSA is seeking an experienced research agency to continue delivering the FSA’s official statistic Food and You 2 annual survey, for waves 13-16 (one survey wave per year). This specification sets out key deliverables in 5 stages as follows: 1. Questionnaire development: Working with the FSA to develop the questionnaire and survey materials for Waves 13-16 2. Conducting fieldwork for Waves 13-16 including the distribution of invite letters and incentives. 3. Data processing: Processing and cleaning of the survey data 4. Production of data sets: The production of all data files and supporting documentation 5. Production of final outputs such as aggregate data tables and reports required for the project. In recent years, the FSA has produced data tables and findings reports in house. We welcome bids where data tables and reports are conducted by suppliers. More information is provided under this section.

Full CPV breakdown

  • 79310000 — Market research services (primary)

Notice details

Buyer type
Central government
Competition
Open competition (any supplier can bid)
Contract type
Services
Bids received
4
Winning supplier
Large company
Procurement method
Open procedure
Main category
Services
Above threshold
Yes
Legal basis
UKPGA 2023/54
Notice status
Complete
Award status
Pending
Award date
26 Oct 2026
Standstill period ends
5 Nov 2026
Contract can be extended to
31 May 2031
Renewal
(optional 2-month extension), subject to an annual break clause exercisable by the Buyer at the end of each Contract Year on not less than three months' written notice.
Language
EN
Published
26 Oct 2026 15:05
OCID
ocds-h6vhtk-06d93f
Notice ID
C457884

Competition

4
Bids received
4
Bids considered at final stage
2
SME bids at final stage
1
VCSE bids at final stage

Organisations on this notice

3 Thomas More Square, London, E1W 1YW, United Kingdom
GB-PPON PCXT-5737-ZJLM

Key dates

Future Signature Date
30 Nov 2026 · Scheduled

Everything the publisher included in this notice, organised by section.

Organisations

Party 1 › Name Food Standards Agency
Party 1 › Address › Street YO1 7PR
Party 1 › Address › Town / city York
Party 1 › Address › Postcode YO1 7PR
Party 1 › Address › Country GB
Party 1 › Address › Country United Kingdom
Party 1 › Address › Region (NUTS) UKE21
Party 1 › Contact › Name FSA Commercial
Party 1 › Contact › Email fsa.commercial@food.gov.uk
Party 1 › Role buyer
Party 1 › Link https://www.food.gov.uk/
Party 1 › Classification › Description Public authority - central government
Party 2 › Name Ipsos (market research) Limited
Party 2 › Address › Street 3 Thomas More Square
Party 2 › Address › Town / city London
Party 2 › Address › Postcode E1W 1YW
Party 2 › Address › Country GB
Party 2 › Address › Country United Kingdom
Party 2 › Address › Region (NUTS) UKI42
Party 2 › Contact › Email info@fera.co.uk
Party 2 › Role supplier
Party 2 › Business size large
Party 2 › VCSEs No
Party 2 › Public service mission organisation No
Party 2 › Sheltered workshop No

Buyer

Name Food Standards Agency

Tender

Title Food and You 2: Waves 13-16
Status complete
Procedure type open
Procedure Open procedure
Lot › Status complete

Awards

Title Food and You 2: Waves 13-16
Status pending
Date 26 Oct 2026
Value › Value incl. VAT £1,438,377.60
Value › Value £1,198,648
Value › Currency GBP
Category services
Above threshold Yes
Supplier › Name Ipsos (market research) Limited
Item › CPV › CPV 1 › Description Market research services
Item › CPV › CPV 2 › Description Survey analysis services
Item › CPV › CPV 3 › Description Survey services
Item › CPV › CPV 4 › Description Survey conduction services
Item › CPV › CPV 5 › Description Social research services
Item › CPV › CPV 6 › Description Data collection and collation services
Standstill period › End 5 Nov 2026
Contract period › Start 1 Jan 2027
Contract period › End 31 Mar 2031
Contract period › Can be extended to 31 May 2031
Can be renewed Yes
Renewal › Description (optional 2-month extension), subject to an annual break clause exercisable by the Buyer at the end of each Contract Year on not less than three months' written notice.
Has options Yes
Options › Description subject to an annual break clause exercisable by the Buyer at the end of each Contract Year on not less than three months' written notice.
Document › Document type Award notice
Document › Description Contract award notice on Find a Tender
Document › Link https://www.find-tender.service.gov.uk/Notice/101121-2026
Document › Published 26 Oct 2026
Assessment Summaries Date Sent 26 Oct 2026
Milestone › Type Future signature date
Milestone › Due 30 Nov 2026
Milestone › Status scheduled
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