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Media Strategy, Planning and Buying

Published 20 Jul 2026

20 Jul 2026

Department for Business & Trade

Primary CPV: 92200000 *
Radio and television services
Location: 🇬🇧 Westminster, London
Value: £80,000,000
Contract: 3 years Duration
26/06/2026 13/06/2029
Contract Types: 92 *Recreational, cultural & sporting servic...
Full CPV Breakdown
SME suitable: Not stated

Publisher Address

Old Admiralty Building, London, SW1A 2DY, United Kingdom · UKI32

Contact

DataAndSystems@businessandtrade.gov.uk

Award Criteria

Not specified

FULL DOCUMENTATION

Redacted Contract · Contract Signed

Related tenders

Department for Business & Trade

All notices from this publisher

Same CPV code

92200000 *

All notices with this CPV code

Reference: ocds-h6vhtk-06adb8

Provision of Media Strategy, Planning and Buying services. This also includes the provision of a marketing operating system alongside paid, owned and earned planning (including international and domestic capability)

Full CPV breakdown

92200000 — Radio and television services (primary)

Notice details

Buyer type: Central government
Competition: Framework or DPS call-off (only suppliers already on the framework)
Contract type: Services
Winning supplier: Large company
Procurement method: Award under framework
Main category: Services
Legal basis: UKPGA 2023/54
Notice status: Complete
Award status: Active
Language: EN
Published: 20 Jul 2026 11:18
OCID: ocds-h6vhtk-06adb8
Notice ID: ocds-h6vhtk-06adb8

Organisations on this notice

Wavemaker Ltd

Supplier Large

Sea Containers, 18 Upper Ground, London, SE1 9GL, United Kingdom

wpp650lot1@wppmedia.com

GB-COH 04078547

Full notice record

67 details

Everything the publisher included in this notice, organised by section.

Organisations

Party 1 › Name	Department for Business & Trade
Party 1 › Address › Street	Old Admiralty Building
Party 1 › Address › Town / city	London
Party 1 › Address › Postcode	SW1A 2DY
Party 1 › Address › Country	GB
Party 1 › Address › Country	United Kingdom
Party 1 › Address › Region (NUTS)	UKI32
Party 1 › Contact › Email	DataAndSystems@businessandtrade.gov.uk
Party 1 › Role	buyer
Party 1 › Classification › Description	Public authority - central government
Party 2 › Name	Wavemaker Ltd
Party 2 › Address › Street	Sea Containers, 18 Upper Ground
Party 2 › Address › Town / city	London
Party 2 › Address › Postcode	SE1 9GL
Party 2 › Address › Country	GB
Party 2 › Address › Country	United Kingdom
Party 2 › Address › Region (NUTS)	UKI44
Party 2 › Contact › Email	wpp650lot1@wppmedia.com
Party 2 › Role	supplier
Party 2 › Business size	large
Party 2 › VCSEs	No
Party 2 › Public service mission organisation	No
Party 2 › Sheltered workshop	No

Buyer

Name	Department for Business & Trade

Tender

Title	Media Strategy, Planning and Buying
Description	Provision of Media Strategy, Planning and Buying services. This also includes the provision of a marketing operating system alongside paid, owned and earned planning (including international and domestic capability)
Status	complete
Procedure type	selective
Procedure	Award under framework
Competitive	No
Lot › Status	complete
Document › Document type	Conflict of interest
Document › Description	Not published

Awards

Status	active
Category	services
Supplier › Name	Wavemaker Ltd
Item › CPV › Description	Radio and television services
Item › Delivery › Region (NUTS)	UK
Item › Delivery › Country	GB
Item › Delivery › Country	United Kingdom

Contracts

Title	Media Strategy, Planning and Buying
Status	active
Contract period › Start	26 Jun 2026
Contract period › End	13 Jun 2029
Contract period › Can be extended to	13 Jun 2030
Can be renewed	Yes
Renewal › Description	12 month extension option
Value › Value incl. VAT	£96,000,000
Value › Value	£80,000,000
Value › Currency	GBP
Above threshold	Yes
Signed	26 Jun 2026
Document › Document 1 › Document type	Contract signed
Document › Document 1 › Description	Redacted Contract
Document › Document 1 › Link	https://www.find-tender.service.gov.uk/Notice/Attachment/A-19326
Document › Document 2 › Document type	Contract notice
Document › Document 2 › Description	Contract details notice on Find a Tender
Document › Document 2 › Link	https://www.find-tender.service.gov.uk/Notice/068133-2026
Document › Document 2 › Published	20 Jul 2026
Agreed Metrics › Agreed Metric 1 › Title	Campaign Planning: Timeline Adherence
Agreed Metrics › Agreed Metric 1 › Description	The Agency will develop and agree a detailed campaign planning timeline at the outset of each campaign, covering all key planning and buying milestones
Agreed Metrics › Agreed Metric 2 › Title	Finance: Invoicing Accuracy and Timeliness
Agreed Metrics › Agreed Metric 2 › Description	The Agency will submit all invoices in line with the agreed invoicing schedule, ensuring they are accurate, complete, and compliant with contract requirements.
Agreed Metrics › Agreed Metric 3 › Title	Media Performance: Delivery Against Approved Media Plan
Agreed Metrics › Agreed Metric 3 › Description	The Agency will deliver all bought media activity within the approved media plan.
Agreed Metrics › Agreed Metric 4 › Title	Social Value: number of internships/appre nticeships offered during the contract
Agreed Metrics › Agreed Metric 4 › Description	Annual placements for 3+ Apprenticeships (2 sourced from our diverse talent partners)

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