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AWARD Complete

Media Strategy, Planning and Buying

Published 8 Jun 2026
8 Jun 2026


Reference: ocds-h6vhtk-06adb8
Provision of Media Strategy, Planning and Buying services. This also includes the provision of a marketing operating system alongside paid, owned and earned planning (including international and domestic capability)

Full CPV breakdown

  • 92200000 — Radio and television services (primary)

Notice details

Buyer type
Central government
Competition
Framework or DPS call-off (only suppliers already on the framework)
Contract type
Services
Winning supplier
Large company
Procurement method
Award under framework
Main category
Services
Above threshold
Yes
Legal basis
UKPGA 2023/54
Notice status
Complete
Award status
Pending
Award date
5 Jun 2026
Standstill period ends
18 Jun 2026
Contract can be extended to
13 Jun 2030
Renewal
Optional - up to 12 months
Language
EN
Published
08 Jun 2026 16:00
OCID
ocds-h6vhtk-06adb8
Notice ID
ocds-h6vhtk-06adb8

Organisations on this notice

Supplier Large
Sea Containers, 18 Upper Ground, London, SE1 9ET, United Kingdom
GB-COH 04078547

Key dates

Future Signature Date
19 Jun 2026 · Scheduled

Everything the publisher included in this notice, organised by section.

Organisations

Party 1 › Name Department for Business & Trade
Party 1 › Address › Street Old Admiralty Building
Party 1 › Address › Town / city London
Party 1 › Address › Postcode SW1A 2DY
Party 1 › Address › Country GB
Party 1 › Address › Country United Kingdom
Party 1 › Address › Region (NUTS) UKI32
Party 1 › Contact › Email CommercialMarEvents@businessandtrade.gov.uk
Party 1 › Role buyer
Party 1 › Classification › Description Public authority - central government
Party 2 › Name Wavemaker Ltd
Party 2 › Address › Street Sea Containers, 18 Upper Ground
Party 2 › Address › Town / city London
Party 2 › Address › Postcode SE1 9ET
Party 2 › Address › Country GB
Party 2 › Address › Country United Kingdom
Party 2 › Address › Region (NUTS) UKI44
Party 2 › Contact › Email wpp650lot1@wppmedia.com
Party 2 › Role supplier
Party 2 › Business size large
Party 2 › VCSEs No
Party 2 › Public service mission organisation No
Party 2 › Sheltered workshop No

Buyer

Name Department for Business & Trade

Tender

Title Media Strategy, Planning and Buying
Description Provision of Media Strategy, Planning and Buying services. This also includes the provision of a marketing operating system alongside paid, owned and earned planning (including international and domestic capability)
Status complete
Procedure type selective
Procedure Award under framework
Competitive No
Lot › Status complete

Awards

Title Media Strategy, Planning and Buying
Status pending
Date 5 Jun 2026
Value › Value incl. VAT £97,000,000
Value › Value £80,000,000
Value › Currency GBP
Category services
Above threshold Yes
Supplier › Name Wavemaker Ltd
Item › CPV › Description Radio and television services
Item › Delivery › Region (NUTS) UK
Item › Delivery › Country GB
Item › Delivery › Country United Kingdom
Standstill period › End 18 Jun 2026
Contract period › Start 19 Jun 2026
Contract period › End 13 Jun 2029
Contract period › Can be extended to 13 Jun 2030
Can be renewed Yes
Renewal › Description Optional - up to 12 months
Document › Document type Award notice
Document › Description Contract award notice on Find a Tender
Document › Link https://www.find-tender.service.gov.uk/Notice/053925-2026
Document › Published 8 Jun 2026
Milestone › Type Future signature date
Milestone › Due 19 Jun 2026
Milestone › Status scheduled
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