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BTA2177 - Analytics 360 with GA4 Properties
Published 27 Aug 2026
27 Aug 2026
Closed 20 Oct 2025
- Primary CPV
-
72316000 *
Data analysis services
- Location
- 🇬🇧 Birmingham, West Midlands
- Value
- £116,100
- Contract
-
2 years Duration
15/02/2026 29/02/2028
- Contract Types
-
72 *IT services: consulting, software & supp...Full CPV Breakdown
- SME suitable
- No
Publisher Address
4th Floor, Victoria Square House, Victoria Square, Birmingham, B2 4AJ, GB · UKG31
Contact
Procurement Team
Award Criteria
Not specified
Related tenders
British Tourist Authority t/a VisitBrita...
All notices from this publisher Same CPV code
72316000 *
All notices with this CPV code
Reference: CF-0023400D4L000000DloEUAS
Web data analytics. Direct Award process via CCS G-Cloud 14 Framework. RM1557.14
Awarded to
Full CPV breakdown
- 72316000 — Data analysis services (primary)
Notice details
- Competition
- Framework or DPS call-off (only suppliers already on the framework)
- Contract type
- Services
- Winning supplier
- Large company
- Procurement method
- Call-off from a framework agreement
- Main category
- Services
- Notice status
- Complete
- Award status
- Active
- Award date
- 18 Feb 2026
- Suitable for SMEs
- No
- Suitable for VCSEs
- No
- Language
- EN
- Published
- 27 Aug 2026 10:59
- Deadline
- 20 Oct 2025 17:00
- OCID
- ocds-b5fd17-dbbc3d75-241a-49b4-8357-e5145eb5bd5f
- Notice ID
- CF-0023400D4L000000DloEUAS
Organisations on this notice
Supplier Large
10 Triton Street, Regents Place, London, NW1 3BF
Full notice record
48 detailsEverything the publisher included in this notice, organised by section.
Tender
| Title | BTA2177 - Analytics 360 with GA4 Properties |
| Description | Web data analytics. Direct Award process via CCS G-Cloud 14 Framework. RM1557.14 |
| Status | complete |
| CPV › Description | Data analysis services |
| Item › Delivery › Delivery 1 › Postcode | B2 4AJ |
| Item › Delivery › Delivery 2 › Country | British Oversea Territories |
| Item › Delivery › Delivery 3 › Country | Channel Islands |
| Item › Delivery › Delivery 4 › Country | Europe |
| Item › Delivery › Delivery 5 › Country | Isle of Man |
| Item › Delivery › Delivery 6 › Country | Rest of the World |
| Item › Delivery › Delivery 7 › Country | United Kingdom |
| Value › Value | £116,100 |
| Value › Currency | GBP |
| Procedure type | selective |
| Procedure | Call-off from a framework agreement |
| Bidding period › End | 20 Oct 2025 |
| Contract period › Start | 15 Feb 2026 |
| Contract period › End | 29 Feb 2028 |
| Suitable for › SMEs | No |
| Suitable for › VCSEs | No |
| Category | services |
Organisations
| Party 1 › Name | British Tourist Authority t/a VisitBritain/VisitEngland |
| Party 1 › Identifier › Legal Name | British Tourist Authority t/a VisitBritain/VisitEngland |
| Party 1 › Address › Street | 4th Floor, Victoria Square House, Victoria Square |
| Party 1 › Address › Town / city | Birmingham |
| Party 1 › Address › Postcode | B2 4AJ |
| Party 1 › Address › Country | GB |
| Party 1 › Contact › Name | Procurement Team |
| Party 1 › Contact › Email | procurement@visitbritain.org |
| Party 1 › Role | buyer |
| Party 2 › Name | Merkle |
| Party 2 › Identifier › Legal Name | Merkle |
| Party 2 › Address › Street | 10 Triton Street, Regents Place, London, NW1 3BF |
| Party 2 › Business size | large |
| Party 2 › Role | supplier |
Buyer
| Name | British Tourist Authority t/a VisitBritain/VisitEngland |
Awards
| Status | active |
| Date | 18 Feb 2026 |
| Published | 27 Aug 2026 |
| Value › Value | £116,100 |
| Value › Currency | GBP |
| Supplier › Name | Merkle |
| Contract period › Start | 15 Feb 2026 |
| Contract period › End | 29 Feb 2028 |
| Document › Document type | Award notice |
| Document › Description | Awarded contract notice on Contracts Finder |
| Document › Link | https://www.contractsfinder.service.gov.uk/Notice/76b742db-74e6-4f52-9... |
| Document › Published | 27 Aug 2026 |