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AWARD
Complete
BTA2219 Mobility Data
Published 29 Sep 2026
29 Sep 2026
- Primary CPV
-
72222300 *
Information technology services
- Location
- 🇬🇧 Birmingham, West Midlands
- Value
- £330,000
- Contract
-
11 months Duration
16/10/2026 30/09/2027
- Contract Types
-
72 *IT services: consulting, software & supp...Full CPV Breakdown
- SME suitable
- Not stated
Publisher Address
Victoria Square House, Victoria Square, Birmingham, B2 4AJ, United Kingdom · UKG31
Contact
Award Criteria
Not specified
Related tenders
British Tourist Authority t/a VisitBrita...
All notices from this publisher Same CPV code
72222300 *
All notices with this CPV code
Reference: BTA2219 Mobility Data
These services are required to add anonymised data from mobile phones to VisitBritain's data suite. This timely and granular data will be a vital input to the Media Mix Model; an econometric analysis technique used to quantify the impact of Visit Britain’s marketing activity in driving tourism to the UK and identifying how this impact differs by region.
A variety of methods allow mobility data providers to track the presence and movements of tourists via their mobile phones including via SDKs (software development kits) which are embedded in mobile apps, or via GPS and passive WiFi. Mobility data may be purchased from specialised agencies or from mobile network providers, both of whom are in scope for this tender.
Full CPV breakdown
- 72222300 — Information technology services (primary)
Notice details
- Buyer type
- Central government
- Competition
- Open competition (any supplier can bid)
- Contract type
- Services
- Bids received
- 7
- Winning supplier
- Large company
- Procurement method
- Competitive flexible procedure
- Main category
- Services
- Above threshold
- Yes
- Legal basis
- UKPGA 2023/54
- Notice status
- Complete
- Award status
- Active
- Award date
- 29 Sep 2026
- Contract can be extended to
- 30 Sep 2029
- Renewal
- 2 x 12 month extensions available at 3 months notice
- Language
- EN
- Published
- 29 Sep 2026 12:53
- OCID
- ocds-h6vhtk-06bfdd
- Notice ID
- BTA2219 Mobility Data
Competition
7
Bids received
7
Bids considered at final stage
5
SME bids at final stage
0
VCSE bids at final stage
Organisations on this notice
British Telecommunications Plc
Supplier Large
1 Braham Street, London, E1 8EE, London, E1 8EE, United Kingdom
GB-PPON PRYC-1538-TGMN
Key dates
- Future Signature Date
- 16 Oct 2026 · Scheduled
Full notice record
56 detailsEverything the publisher included in this notice, organised by section.
Organisations
| Party 1 › Name | British Tourist Authority t/a VisitBritain/VisitEngland |
| Party 1 › Address › Street | Victoria Square House, Victoria Square |
| Party 1 › Address › Town / city | Birmingham |
| Party 1 › Address › Postcode | B2 4AJ |
| Party 1 › Address › Country | GB |
| Party 1 › Address › Country | United Kingdom |
| Party 1 › Address › Region (NUTS) | UKG31 |
| Party 1 › Contact › Email | procurement@visitbritain.org |
| Party 1 › Role | buyer |
| Party 1 › Link | https://visitbritain.force.com/s/Welcome |
| Party 1 › Classification › Description | Public authority - central government |
| Party 2 › Name | British Telecommunications Plc |
| Party 2 › Address › Street | 1 Braham Street, London, E1 8EE |
| Party 2 › Address › Town / city | London |
| Party 2 › Address › Postcode | E1 8EE |
| Party 2 › Address › Country | GB |
| Party 2 › Address › Country | United Kingdom |
| Party 2 › Address › Region (NUTS) | UKI42 |
| Party 2 › Contact › Email | tamara.korcak-novicka@bt.com |
| Party 2 › Role | supplier |
| Party 2 › Link | http://www.btplc.com |
| Party 2 › Business size | large |
| Party 2 › VCSEs | No |
| Party 2 › Public service mission organisation | No |
| Party 2 › Sheltered workshop | No |
Buyer
| Name | British Tourist Authority t/a VisitBritain/VisitEngland |
Tender
| Title | BTA2219 Mobility Data |
| Status | complete |
| Procedure type | open |
| Procedure | Competitive flexible procedure |
| Lot › Status | complete |
Awards
| Title | BTA2219 Mobility Data Contract |
| Status | active |
| Date | 29 Sep 2026 |
| Value › Value incl. VAT | £396,000 |
| Value › Value | £330,000 |
| Value › Currency | GBP |
| Category | services |
| Above threshold | Yes |
| Supplier › Name | British Telecommunications Plc |
| Item › CPV › Description | Information technology services |
| Contract period › Start | 16 Oct 2026 |
| Contract period › End | 30 Sep 2027 |
| Contract period › Can be extended to | 30 Sep 2029 |
| Can be renewed | Yes |
| Renewal › Description | 2 x 12 month extensions available at 3 months notice |
| Has options | Yes |
| Options › Description | Additional optional items available for the BTA to choose |
| Document › Document type | Award notice |
| Document › Description | Contract award notice on Find a Tender |
| Document › Link | https://www.find-tender.service.gov.uk/Notice/091849-2026 |
| Document › Published | 29 Sep 2026 |
| Assessment Summaries Date Sent | 29 Sep 2026 |
| Milestone › Type | Future signature date |
| Milestone › Due | 16 Oct 2026 |
| Milestone › Status | scheduled |