Creative Advertising Agency

Published 1 Oct 2026

1 Oct 2026

AFFINITY WATER LIMITED

Primary CPV: 79340000 *
Advertising and marketing services
Location: 🇬🇧 North East
Value: £3,200,000
Contract: 3 years Duration
01/03/2027 28/02/2030
Contract Types: 79 *Business services: law, marketing, consu...
Full CPV Breakdown
SME suitable: Not stated

Publisher Address

Tamblin Way, Hatfield, AL10 9EZ, United Kingdom · UKC

Contact

Alison Winser

alison.winser@affinitywater.co.uk

Award Criteria

Commercial (50%)
Technical (50%)

FULL DOCUMENTATION

Related tenders

AFFINITY WATER LIMITED

All notices from this publisher

Same CPV code

79340000 *

All notices with this CPV code

Reference: C-04500

Services relating to advertising creative including: • Brand narrative, strategy and planning • Brand positioning and architecture • Advertising creative • Advertising production (TV and radio) • Digital content and video production • Social media advertising • Behaviour change We are looking to appoint a lead creative advertising partner to act as the creative custodian of our existing 'Keep Life Flowing' campaign, protecting its established visual identity, tone of voice, brand principles, campaign purpose and existing creative equity, while evolving the platform to support Affinity Water's future water saving and behaviour change objectives. The focus will be on evolution rather than reinvention, ensuring Keep Life Flowing remains recognisable while becoming more flexible and responsive to changing weather and water resource conditions. The successful supplier will be expected to evolve, protect and activate the existing Keep Life Flowing platform, helping us deliver stretching water reduction targets through high quality, responsive creative.

Full CPV breakdown

79340000 — Advertising and marketing services (primary)

Notice details

Buyer type: Utility
Competition: Restricted / competitive (suppliers are shortlisted first)
Contract type: Services
Procurement method: Competitive flexible procedure
Main category: Services
Above threshold: Yes
Legal basis: UKPGA 2023/54
Notice status: Active
Renewal: Contract term is three years, with the option to extend for up to a further five years.
Submission method: Please note that this procurement process will be conducted electronically. All documents and communications will be managed through the Affinity Water e-tendering portal called 'In-tend'. If you are interested in this opportunity, please follow the steps below by 09.00am on Friday 16th October 2026. 1 - Register on our e-procurement portal In-tend (located here: https://in tendhost.co.uk/affinitywater ). 2 - Send an email to alison.winser@affinitywater.co.uk to confirm: i) that your company intends to participate in this process ii) that you have registered your company on In-tend (please use reference 'C-04500' in the title of the email). Selection questionnaire (SQ) documents will be issued on In-tend, to registered suppliers, on Friday 16th October. The deadline for SQ submissions on In-tend will be 09.00am on Monday 2nd November 2026.
Award decision expected: 31 Dec 2026
Reserved / special regime: Utilities
Language: EN
Published: 01 Oct 2026 14:58
OCID: ocds-h6vhtk-077eb5
Notice ID: C-04500

Full notice record

79 details

Everything the publisher included in this notice, organised by section.

Organisations

Name	AFFINITY WATER LIMITED
Address › Street	Tamblin Way
Address › Town / city	Hatfield
Address › Postcode	AL10 9EZ
Address › Country	GB
Address › Country	United Kingdom
Address › Region (NUTS)	UKH23
Contact › Name	Alison Winser
Contact › Email	alison.winser@affinitywater.co.uk
Role	buyer
Classification › Description	Private utility

Buyer

Name	AFFINITY WATER LIMITED

Tender

Title	Creative Advertising Agency
Status	active
Item › CPV › Description	Advertising and marketing services
Item › Delivery › Delivery 1 › Region (NUTS)	UKC
Item › Delivery › Delivery 1 › Country	GB
Item › Delivery › Delivery 1 › Country	United Kingdom
Item › Delivery › Delivery 2 › Region (NUTS)	UKD
Item › Delivery › Delivery 2 › Country	GB
Item › Delivery › Delivery 2 › Country	United Kingdom
Item › Delivery › Delivery 3 › Region (NUTS)	UKE
Item › Delivery › Delivery 3 › Country	GB
Item › Delivery › Delivery 3 › Country	United Kingdom
Item › Delivery › Delivery 4 › Region (NUTS)	UKF
Item › Delivery › Delivery 4 › Country	GB
Item › Delivery › Delivery 4 › Country	United Kingdom
Item › Delivery › Delivery 5 › Region (NUTS)	UKG
Item › Delivery › Delivery 5 › Country	GB
Item › Delivery › Delivery 5 › Country	United Kingdom
Item › Delivery › Delivery 6 › Region (NUTS)	UKH
Item › Delivery › Delivery 6 › Country	GB
Item › Delivery › Delivery 6 › Country	United Kingdom
Item › Delivery › Delivery 7 › Region (NUTS)	UKI
Item › Delivery › Delivery 7 › Country	GB
Item › Delivery › Delivery 7 › Country	United Kingdom
Item › Delivery › Delivery 8 › Region (NUTS)	UKJ
Item › Delivery › Delivery 8 › Country	GB
Item › Delivery › Delivery 8 › Country	United Kingdom
Item › Delivery › Delivery 9 › Region (NUTS)	UKK
Item › Delivery › Delivery 9 › Country	GB
Item › Delivery › Delivery 9 › Country	United Kingdom
Value › Value incl. VAT	£3,840,000
Value › Value	£3,200,000
Value › Currency	GBP
Procedure type	selective
Procedure	Competitive flexible procedure
Procedure › Features	Selection questionnaire (SQ) submissions will be scored in accordance with the criteria defined in the SQ documentation. Suppliers that are shortlisted will be invited to submit a proposal in response to the invitation to tender (ITT). Tender submissions will be evaluated and clarification meetings conducted (virtually or in person). Affinity Water may negotiate with tenderers and/or request best and final offers (BAFO). The successful tenderer will be awarded the agreement according to the percentage weightings and criteria set out in the ITT.
Category	services
Special regime	utilities
Above threshold	Yes
Submission Terms › Electronic submission	allowed
Submission Terms › Languages	en
Expression Of Interest Deadline	2 Nov 2026
Award decision period › End	31 Dec 2026
Lot › Status	active
Lot › Value › Value incl. VAT	£3,840,000
Lot › Value › Value	£3,200,000
Lot › Value › Currency	GBP
Lot › Award criteria › Criterion › Criterion 1 › Type	price
Lot › Award criteria › Criterion › Criterion 1 › Name	Commercial
Lot › Award criteria › Criterion › Criterion 1 › Weighting › Weight	50
Lot › Award criteria › Criterion › Criterion 1 › Weighting › Weight type	Percentage exact
Lot › Award criteria › Criterion › Criterion 2 › Type	quality
Lot › Award criteria › Criterion › Criterion 2 › Name	Technical
Lot › Award criteria › Criterion › Criterion 2 › Weighting › Weight	50
Lot › Award criteria › Criterion › Criterion 2 › Weighting › Weight type	Percentage exact
Lot › Suitable for › SMEs	Yes
Lot › Contract period › Start	1 Mar 2027
Lot › Contract period › End	28 Feb 2030
Lot › Contract period › Can be extended to	28 Feb 2035
Lot › Can be renewed	Yes
Lot › Renewal › Description	Contract term is three years, with the option to extend for up to a further five years.
Document › Document 1 › Document type	Conflict of interest
Document › Document 1 › Description	Not published
Document › Document 2 › Document type	Tender notice
Document › Document 2 › Description	Tender notice on Find a Tender
Document › Document 2 › Link	https://www.find-tender.service.gov.uk/Notice/092924-2026
Document › Document 2 › Published	1 Oct 2026

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