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TENDER Active Services

Media Buying

Published 2 Oct 2026
2 Oct 2026


Reference: C-04487
To appoint a supplier or suppliers to provide paid media (digital and offline advertising) services to Affinity Water. Affinity Water is seeking a strategic paid media supplier(s) to develop, plan, activate, optimise and evaluate an ongoing programme supporting Keep Life Flowing and our wider water saving and behaviour change activity. The programme must run throughout the year, supporting annual water reduction targets that reset on 1 April 2027. Activity must be ready to launch from April 2027, ahead of potential early heatwaves and increases in demand. The supplier(s) should be able to provide all services including but not limited to: - Paid media strategy, - Insight, analytics and optimisation, - Media and channel planning, - Media buying, - TV, - Radio, - Performance digital, - Social media buying.

Full CPV breakdown

  • 79340000 — Advertising and marketing services (primary)

Notice details

Buyer type
Utility
Competition
Restricted / competitive (suppliers are shortlisted first)
Contract type
Services
Procurement method
Competitive flexible procedure
Main category
Services
Above threshold
Yes
Legal basis
UKPGA 2023/54
Notice status
Active
Renewal
Initial contract period 1st March 2027 - 28th February 2030 The contract will be awarded for an initial term of 3 years with the option to extend for up five periods of one year, with a maximum overall term of 8 years.
Submission method
Please note that this procurement process will be conducted electronically. All documents and communications will be managed through the Affinity Water e-tendering portal called 'In-tend'. If you are interested in this opportunity, please follow the steps below by 09:00am on Friday 16th October 2026: 1 - Register on our e-procurement portal In-tend (located here: https://supplier.in-tend.co.uk/affinitywater/home). 2 - Send an email to emily.gresswell@affinitywater.co.uk to confirm: i) that your company intends to participate in this process ii) that you have registered your company on In-tend (Please use reference 'C-04487' in the title of the email). Selection questionnaire (SQ) documents will be issued on in-tend to registered suppliers on Friday 16th October 2026. The deadline for SQ submissions on in-tend will be 09:00am on Monday 2nd November 2026.
Award decision expected
31 Dec 2026
Reserved / special regime
Utilities
Language
EN
Published
02 Oct 2026 12:21
OCID
ocds-h6vhtk-077eb6
Notice ID
C-04487

Everything the publisher included in this notice, organised by section.

Organisations

Name AFFINITY WATER LIMITED
Address › Street Tamblin Way
Address › Town / city Hatfield
Address › Postcode AL10 9EZ
Address › Country GB
Address › Country United Kingdom
Address › Region (NUTS) UKH23
Contact › Name Emily Gresswell
Contact › Email emily.gresswell@affinitywater.co.uk
Role buyer
Classification › Description Private utility

Buyer

Name AFFINITY WATER LIMITED

Tender

Title Media Buying
Status active
Item › CPV › Description Advertising and marketing services
Item › Delivery › Delivery 1 › Region (NUTS) UKC
Item › Delivery › Delivery 1 › Country GB
Item › Delivery › Delivery 1 › Country United Kingdom
Item › Delivery › Delivery 2 › Region (NUTS) UKD
Item › Delivery › Delivery 2 › Country GB
Item › Delivery › Delivery 2 › Country United Kingdom
Item › Delivery › Delivery 3 › Region (NUTS) UKE
Item › Delivery › Delivery 3 › Country GB
Item › Delivery › Delivery 3 › Country United Kingdom
Item › Delivery › Delivery 4 › Region (NUTS) UKF
Item › Delivery › Delivery 4 › Country GB
Item › Delivery › Delivery 4 › Country United Kingdom
Item › Delivery › Delivery 5 › Region (NUTS) UKG
Item › Delivery › Delivery 5 › Country GB
Item › Delivery › Delivery 5 › Country United Kingdom
Item › Delivery › Delivery 6 › Region (NUTS) UKH
Item › Delivery › Delivery 6 › Country GB
Item › Delivery › Delivery 6 › Country United Kingdom
Item › Delivery › Delivery 7 › Region (NUTS) UKI
Item › Delivery › Delivery 7 › Country GB
Item › Delivery › Delivery 7 › Country United Kingdom
Item › Delivery › Delivery 8 › Region (NUTS) UKJ
Item › Delivery › Delivery 8 › Country GB
Item › Delivery › Delivery 8 › Country United Kingdom
Item › Delivery › Delivery 9 › Region (NUTS) UKK
Item › Delivery › Delivery 9 › Country GB
Item › Delivery › Delivery 9 › Country United Kingdom
Value › Value incl. VAT £7,200,000
Value › Value £6,000,000
Value › Currency GBP
Procedure type selective
Procedure Competitive flexible procedure
Procedure › Features Selection questionnaire (SQ) submissions will be scored in accordance with the criteria defined in the SQ documentation. Suppliers that are shortlisted will be invited to submit a proposal in response to the invitation to tender (ITT). Tender submissions will be evaluated and clarification meetings conducted (virtually or in person). Affinity Water may negotiate with tenderers and/or request best and final offers (BAFO). The successful tenderer will be awarded the agreement according to the percentage weightings and criteria set out in the ITT.
Category services
Special regime utilities
Above threshold Yes
Submission Terms › Electronic submission allowed
Submission Terms › Languages en
Expression Of Interest Deadline 2 Nov 2026
Award decision period › End 31 Dec 2026
Lot › Status active
Lot › Value › Value incl. VAT £7,200,000
Lot › Value › Value £6,000,000
Lot › Value › Currency GBP
Lot › Award criteria › Criterion › Criterion 1 › Type price
Lot › Award criteria › Criterion › Criterion 1 › Name Commercial
Lot › Award criteria › Criterion › Criterion 1 › Weighting › Weight 60
Lot › Award criteria › Criterion › Criterion 1 › Weighting › Weight type Percentage exact
Lot › Award criteria › Criterion › Criterion 2 › Type quality
Lot › Award criteria › Criterion › Criterion 2 › Name Technical
Lot › Award criteria › Criterion › Criterion 2 › Weighting › Weight 40
Lot › Award criteria › Criterion › Criterion 2 › Weighting › Weight type Percentage exact
Lot › Suitable for › SMEs Yes
Lot › Contract period › Start 1 Mar 2027
Lot › Contract period › End 28 Feb 2030
Lot › Contract period › Can be extended to 28 Feb 2035
Lot › Can be renewed Yes
Lot › Renewal › Description Initial contract period 1st March 2027 - 28th February 2030 The contract will be awarded for an initial term of 3 years with the option to extend for up five periods of one year, with a maximum overall term of 8 years.
Document › Document 1 › Document type Conflict of interest
Document › Document 1 › Description Not published
Document › Document 2 › Document type Tender notice
Document › Document 2 › Description Tender notice on Find a Tender
Document › Document 2 › Link https://www.find-tender.service.gov.uk/Notice/093305-2026
Document › Document 2 › Published 2 Oct 2026
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