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SE1282 - TGC Econometrics

Published 1 Oct 2026
1 Oct 2026


Reference: ocds-h6vhtk-077eeb
As part of the evaluation for the This Girl Can campaign, we want to better understand the impact that the campaign is having. Our research objectives are to understand: • Campaign impact exploring how different campaign channels, messages, and activations drive reported action; • Population level impact exploring if and how the campaign is associated with changes in population-level physical activity. In 2025 we commissioned a feasibility study to test if we could use econometric modelling to answer both objectives for all women, LSEG women and This Girl Can campaign target audiences. The target audiences for Phase 6 include inactive lower-socioeconomic women aged 14-74 with a particular focus on inactive lower-socioeconomic women who are also: Black, South Asian Muslim, pregnant and/or with a child under 1; and those aged 55-74 years old.

Full CPV breakdown

  • 73110000 — Research services (primary)

Notice details

Buyer type
Local authority
Competition
Direct award (no competition)
Contract type
Services
Winning supplier
SME
Procurement method
Direct award
Main category
Services
Above threshold
No
Legal basis
UKPGA 2023/54
Notice status
Complete
Award status
Pending
Contract can be extended to
11 Dec 2028
Renewal
6 months if required by Sport England for further research
Language
EN
Published
01 Oct 2026 15:42
OCID
ocds-h6vhtk-077eeb
Notice ID
ocds-h6vhtk-077eeb

Organisations on this notice

Wavemaker Limited
Supplier SME VCSE
Sea Containers, 18 Upper Ground, London, SE1 9ET, United Kingdom
in••••• Upgrade to Pro to see
GB-COH 04078547

Key dates

Future Signature Date
9 Dec 2026 · Scheduled

Everything the publisher included in this notice, organised by section. Contact details hidden: upgrade to Pro to see

Organisations

Party 1 › Name Sport England
Party 1 › Address › Street Loughborough Sport Park
Party 1 › Address › Town / city Loughborough
Party 1 › Address › Postcode LE11 3QF
Party 1 › Address › Country GB
Party 1 › Address › Country United Kingdom
Party 1 › Address › Region (NUTS) UKF22
Party 1 › Role buyer
Party 1 › Classification › Description Public authority - sub-central government
Party 2 › Name Wavemaker Limited
Party 2 › Address › Street Sea Containers, 18 Upper Ground
Party 2 › Address › Town / city London
Party 2 › Address › Postcode SE1 9ET
Party 2 › Address › Country GB
Party 2 › Address › Country United Kingdom
Party 2 › Address › Region (NUTS) UKI44
Party 2 › Role supplier
Party 2 › Business size sme
Party 2 › VCSEs Yes

Buyer

Name Sport England

Tender

Title SE1282 - TGC Econometrics
Status complete
Procedure type direct
Procedure Direct award
Reason for this procedure Single supplier who can carry out the works
Lot › Status complete
Lot › Suitable for › SMEs Yes
Lot › Suitable for › VCSEs Yes

Awards

Title SE1282 - TGC Econometrics
Status pending
Value › Value incl. VAT £21,120
Value › Value £17,600
Value › Currency GBP
Category services
Above threshold No
Supplier › Name Wavemaker Limited
Item › CPV › Description Research services
Contract period › Start 10 Dec 2026
Contract period › End 10 Jun 2028
Contract period › Can be extended to 11 Dec 2028
Can be renewed Yes
Renewal › Description 6 months if required by Sport England for further research
Document › Document type Award notice
Document › Description Transparency notice on Find a Tender
Document › Link https://www.find-tender.service.gov.uk/Notice/092975-2026
Document › Published 1 Oct 2026
Milestone › Type Future signature date
Milestone › Due 9 Dec 2026
Milestone › Status scheduled
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