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TED (EU)
TENDER
Active Services
Finland - IT services: consulting, software development, Internet and support - ROMI (Return on marketing Investment) tool
Published 14 Sep 2026
14 Sep 2026
Closed 15 Oct 2026
- Primary CPV
-
72000000 *
IT services: consulting, software & support
- Location
- 🇫🇮 Finland
- Value
- No value specified
- Contract
- Not specified
- Contract Types
-
72 *IT services: consulting, software & supp...Full CPV Breakdown
- SME suitable
- Not stated
Publisher Address
Finland · Finland
Contact
Award Criteria
Not specified
- Bidding Documents (tarjouspalvelu.fi) · Bidding Documents
Related tenders
Veikkaus Oy
All notices from this publisher Same CPV code
72000000 *
All notices with this CPV code
The object of the procurement is Return On Marketing Investments (ROMI) tool and Marketing Performance Measurement as a SaaS solution. Purpose of the tool is to analyze and optimize marketing strategies and actions. Veikkaus is looking for a ROMI modelling software, which can model, how the marketing investments on offline and online marketing channels affects gaming revenue, and based on the modelling can forecast the optimal allocation to different marketing channels. Additionally, Veikkaus is looking for tool for marketing performance measurement. This means short term marketing campaign analysis and ability to react and optimize campaigns on short term (weekly – monthly level). The modelling software should be offered as SaaS. The procurement also covers support and expert services associated with the solution.
Full CPV breakdown
- 72000000 — (primary)
Notice details
- Competition
- Open competition (any supplier can bid)
- Contract type
- Services
- Procurement method
- Open procedure
- Main category
- Services
- Notice status
- Active
- Published
- 14 Sep 2026 00:00
- Deadline
- 15 Oct 2026 00:00
- OCID
- ted-632133-2026
Full notice record
16 detailsEverything the publisher included in this notice, organised by section. Contact details hidden: upgrade to Pro to see
Buyer
| Name | Veikkaus Oy |
Organisations
| Name | Veikkaus Oy |
| Role | buyer |
| Address › Country | Finland |
| Address › Region (NUTS) | Finland |
| Link | https://www.veikkaus.fi |
Tender
| Title | Finland - IT services: consulting, software development, Internet and support - ROMI (Return on marketing Investment) tool |
| Status | active |
| Category | services |
| Procedure type | open |
| Procedure | Open procedure |
| Bidding period › End | 2026-10-15 |
| Item › Delivery › Region (NUTS) | Finland |
| Item › Delivery › Country | Finland |
| Document › Document type | Bidding documents |
| Document › Link | https://tarjouspalvelu.fi/veikkaus?id=627387&tpk=01b3e854-de08-44c4-be... |