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Marketing, Advertising and Media Buying Services - Wirral Met College

Published 27 Oct 2026
27 Oct 2026
Deadline in 27 days

Primary CPV
79340000 *
Advertising and marketing services
Location
🇬🇧 North East
Value
£92,000
Contract
1 year Duration
04/01/2027 03/01/2028
Contract Types
79 *Business services: law, marketing, consu...
Full CPV Breakdown
SME suitable
Not stated

Reference: PR-2016-0085
Wirral Met College is seeking a supplier to provide marketing, advertising and media buying services to support student recruitment, raise awareness of the College and promote its courses. The requirement includes campaign planning, media recommendations and buying, campaign delivery, monitoring, optimisation and performance reporting. Services may include digital advertising, paid social media, outdoor advertising, radio and audio advertising, and printed promotional materials and distribution, as detailed in the specification. The contract will run for an initial 12 months, with an option to extend for a further 12 months at the College's discretion. Bidders must complete the tender response workbook, including the Common Campaign Scenario and Pricing Response, in accordance with the specification and submission instructions. Tenders will be evaluated on quality (70%) and price (30%).

Full CPV breakdown

  • 79340000 — Advertising and marketing services (primary)

Notice details

Buyer type
Local authority
Competition
Open competition (any supplier can bid)
Contract type
Services
Procurement method
Below threshold - open competition
Main category
Services
Above threshold
No
Legal basis
UKPGA 2023/54
Notice status
Active
Renewal
The College may extend the contract for a further 12 months, from 4 January 2028 to 3 January 2029, subject to satisfactory supplier performance, budget availability and the College's requirements. The extension will be at the College's sole discretion and is not guaranteed.
Submission method
Tender Submission Instructions - PR-2026-0085 Tenders must be submitted electronically by email to tendersubmissions@wmc.ac.uk by 12:00 noon (GMT) on Monday 30 November 2026. Please use the following email subject line: PR-2026-0085 - Marketing Tender - [Bidder's legal name] Previously published subject-line variations will also be accepted. Submissions must include the completed tender response workbook and all supporting documents required by the tender specification. Bidders must review the tender documentation alongside all published clarification responses and any revised documents. Where an amendment is expressly identified, the revised requirement supersedes the corresponding earlier wording. Clarification deadlines - Final date for submitting clarification questions: Friday 20 November 2026 at 12:00 noon (GMT). - Anticipated publication of outstanding clarification responses: Tuesday 24 November 2026. - Tender submission deadline: Monday 30 November 2026 at 12:00 noon (GMT). The revised submission deadline applies equally to all bidders. Suppliers who have already submitted a tender may submit a revised response before the new deadline, clearly identifying it as a replacement submission. All tender submissions must be sent to the email address above.
Enquiries close
20 Nov 2026
Language
EN
Published
27 Oct 2026 12:07
Deadline
30 Nov 2026 12:00
OCID
ocds-h6vhtk-0786a7
Notice ID
PR-2016-0085

Everything the publisher included in this notice, organised by section. Contact details hidden: upgrade to Pro to see

Organisations

Name Wirral Metropolitan College
Address › Street Conway Park Campus
Address › Town / city Birkenhead
Address › Postcode CH41 4NT
Address › Country GB
Address › Country United Kingdom
Address › Region (NUTS) UKD74
Role buyer
Link http://www.wmc.ac.uk
Classification › Description Public authority - sub-central government

Buyer

Name Wirral Metropolitan College

Tender

Title Marketing, Advertising and Media Buying Services - Wirral Met College
Status active
Item › CPV › Description Advertising and marketing services
Item › Delivery › Delivery 1 › Region (NUTS) UKC
Item › Delivery › Delivery 1 › Country GB
Item › Delivery › Delivery 1 › Country United Kingdom
Item › Delivery › Delivery 2 › Region (NUTS) UKD
Item › Delivery › Delivery 2 › Country GB
Item › Delivery › Delivery 2 › Country United Kingdom
Item › Delivery › Delivery 3 › Region (NUTS) UKE
Item › Delivery › Delivery 3 › Country GB
Item › Delivery › Delivery 3 › Country United Kingdom
Item › Delivery › Delivery 4 › Region (NUTS) UKF
Item › Delivery › Delivery 4 › Country GB
Item › Delivery › Delivery 4 › Country United Kingdom
Item › Delivery › Delivery 5 › Region (NUTS) UKG
Item › Delivery › Delivery 5 › Country GB
Item › Delivery › Delivery 5 › Country United Kingdom
Item › Delivery › Delivery 6 › Region (NUTS) UKH
Item › Delivery › Delivery 6 › Country GB
Item › Delivery › Delivery 6 › Country United Kingdom
Item › Delivery › Delivery 7 › Region (NUTS) UKI
Item › Delivery › Delivery 7 › Country GB
Item › Delivery › Delivery 7 › Country United Kingdom
Item › Delivery › Delivery 8 › Region (NUTS) UKJ
Item › Delivery › Delivery 8 › Country GB
Item › Delivery › Delivery 8 › Country United Kingdom
Item › Delivery › Delivery 9 › Region (NUTS) UKK
Item › Delivery › Delivery 9 › Country GB
Item › Delivery › Delivery 9 › Country United Kingdom
Value › Value incl. VAT £110,400
Value › Value £92,000
Value › Currency GBP
Procedure type open
Procedure Below threshold - open competition
Category services
Above threshold No
Submission Terms › Electronic submission Not allowed
Bidding period › End 30 Nov 2026
Questions period › End 20 Nov 2026
Other Requirements › Reserved Participation Location › Gazetteer › Identifiers K02000001
Lot › Status active
Lot › Value › Value incl. VAT £110,400
Lot › Value › Value £92,000
Lot › Value › Currency GBP
Lot › Selection Criteria › Criterion › Description This procurement is reserved for suppliers with business operations in the United Kingdom.
Lot › Suitable for › SMEs Yes
Lot › Suitable for › VCSEs Yes
Lot › Contract period › Start 4 Jan 2027
Lot › Contract period › End 3 Jan 2028
Lot › Contract period › Can be extended to 3 Jan 2029
Lot › Can be renewed Yes
Lot › Renewal › Description The College may extend the contract for a further 12 months, from 4 January 2028 to 3 January 2029, subject to satisfactory supplier performance, budget availability and the College's requirements. The extension will be at the College's sole discretion and is not guaranteed.
Lot › Award criteria › Description Tenders will be evaluated on quality (70%) and price (30%). Quality will be assessed against the criteria in the tender specification and response workbook. Price will be assessed using the total evaluated cost excluding VAT for the initial 12-month term and optional 12-month extension. The contract will be awarded to the compliant bidder achieving the highest combined score.
Document › Document 1 › Document type Bidding documents
Document › Document 1 › Link https://www.find-tender.service.gov.uk/Notice/Attachment/A-24046
Document › Document 2 › Document type Bidding documents
Document › Document 2 › Description **Clarification Log - PR-2026-0085 Marketing Tender** The Clarification Log dated 14 October 2026 is now available and must be read alongside the tender documents. Appendix D - Bidder Response Workbook v2 remains unchanged. Bidders should refer to the Clarification Log when completing their responses and pricing. Where a clarification updates the original tender wording, the published clarification takes precedence. The submission deadline remains 12:00 noon (GMT) on Sunday 25 October 2026.
Document › Document 2 › Link https://www.find-tender.service.gov.uk/Notice/Attachment/A-24105
Document › Document 3 › Document type Tender notice
Document › Document 3 › Description Tender notice on Find a Tender
Document › Document 3 › Link https://www.find-tender.service.gov.uk/Notice/101480-2026
Document › Document 3 › Published 27 Oct 2026
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