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Microsoft Dynamics 365 Customer Insights - Journeys Consultancy

Published Yesterday
3 Nov 2026


Reference: 2026-818
This contract has been awarded under the Crown Commercial Service G-Cloud 14 Framework Agreement (RM1557.14). The contract has been awarded in accordance with the framework call-off procedures. Provision of specialist consultancy services to support the implementation of Microsoft Dynamics 365 Customer Insights - Journeys within AHDB. The services include solution design, configuration, implementation, integration support, testing, training, knowledge transfer and deployment support to enable the migration of customer communications, event management and webinar functionality.

Full CPV breakdown

  • 72227000 — Software integration consultancy services (primary)

Notice details

Buyer type
Other public body · Agriculture
Competition
Direct award (no competition)
Contract type
Services
Bids received
3
Winning supplier
SME
Procurement method
Award procedure without prior publication of a call for competition
Main category
Services
Legal basis
CELEX 32014L0024
Notice status
Complete
Award status
Active
Options
The contract includes an option for the Contracting Authority to extend the term by up to 12 months.
Covered by GPA
Yes
Language
EN
Published
03 Nov 2026 14:18
OCID
ocds-h6vhtk-0796b8
Notice ID
2026-818

Competition

3
Bids received

Organisations on this notice

Supplier SME
Northampton, United Kingdom
GB-COH 02657259
Siskin Parkway East, Coventry, United Kingdom

Lots (1)

Lot 1
The Agriculture and Horticulture Development Board (AHDB) has awarded a call-off contract under the Crown Commercial Service G-Cloud 14 Framework Agreement (RM1557.14) for the provision of specialist Microsoft Dynamics 365 Customer Insights - Journeys consultancy services. The contract has been awarded to Ashton Court...
· Cancelled

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Tender

Title Microsoft Dynamics 365 Customer Insights - Journeys Consultancy
Status complete
CPV › Description Software integration consultancy services
Category services
Description This contract has been awarded under the Crown Commercial Service G-Cloud 14 Framework Agreement (RM1557.14). The contract has been awarded in accordance with the framework call-off procedures. Provision of specialist consultancy services to support the implementation of Microsoft Dynamics 365 Customer Insights - Journeys within AHDB. The services include solution design, configuration, implementation, integration support, testing, training, knowledge transfer and deployment support to enable the migration of customer communications, event management and webinar functionality.
Lot › Description The Agriculture and Horticulture Development Board (AHDB) has awarded a call-off contract under the Crown Commercial Service G-Cloud 14 Framework Agreement (RM1557.14) for the provision of specialist Microsoft Dynamics 365 Customer Insights - Journeys consultancy services. The contract has been awarded to Ashton Court Group Ltd under Lot 3 (Cloud Support) of the G-Cloud 14 Framework Agreement (RM1557.14).
Lot › Award criteria › Criterion › Criterion 1 › Name Quality
Lot › Award criteria › Criterion › Criterion 1 › Type quality
Lot › Award criteria › Criterion › Criterion 1 › Description 60
Lot › Award criteria › Criterion › Criterion 2 › Name Price
Lot › Award criteria › Criterion › Criterion 2 › Type cost
Lot › Award criteria › Criterion › Criterion 2 › Description 40
Lot › Has options Yes
Lot › Options › Description The contract includes an option for the Contracting Authority to extend the term by up to 12 months.
Lot › Status cancelled
Item › Delivery › Region (NUTS) UK
Procedure type limited
Procedure Award procedure without prior publication of a call for competition
Covered by GPA
Procurement Method Rationale Classifications › Description The procurement falls outside the scope of application of the directive
Reason for this procedure The contract was awarded under the Crown Commercial Service G-Cloud 14 Framework Agreement (RM1557.14), Lot 3 (Cloud Support).

Awards

Status active
Supplier › Name Ashton Court Group Ltd

Organisations

Party 1 › Name Agriculture and Horticulture Development Board
Party 1 › Identifier › Legal Name Agriculture and Horticulture Development Board
Party 1 › Address › Street Middlemarch Business Park, Siskin Parkway East
Party 1 › Address › Town / city Coventry
Party 1 › Address › Region (NUTS) UKG13
Party 1 › Address › Postcode CV34PE
Party 1 › Address › Country United Kingdom
Party 1 › Role buyer
Party 1 › Link https://ahdb.org.uk
Party 1 › Classification › Classification 1 › Description Body governed by public law
Party 1 › Classification › Classification 2 › Description Agriculture
Party 2 › Name Ashton Court Group Ltd
Party 2 › Identifier › Legal Name Ashton Court Group Ltd
Party 2 › Address › Town / city Northampton
Party 2 › Address › Region (NUTS) UK
Party 2 › Address › Country United Kingdom
Party 2 › Role supplier
Party 2 › Business size sme
Party 3 › Name Agriculture and Horticulture Development Board
Party 3 › Identifier › Legal Name Agriculture and Horticulture Development Board
Party 3 › Address › Street Siskin Parkway East
Party 3 › Address › Town / city Coventry
Party 3 › Address › Country United Kingdom
Party 3 › Role Review body

Buyer

Name Agriculture and Horticulture Development Board

Contracts

Status active
Value › Value £90,000
Value › Currency GBP
Signed 5 Oct 2026
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