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Engagement and Marketing Activities

Published 28 May 2026
28 May 2026


Reference: 26-030
Summary of Requirement The University of Kent seeks approval to appoint a single strategic media agency partner to deliver an integrated programme of search and social activity, media planning, marketing optimisation, and insight services to support Clearing and in‑cycle recruitment activity. The contract will run from mid/end April through to the end of April, covering the full recruitment cycle including Clearing, ECD deadlines, and the lates period.

Full CPV breakdown

  • 79413000 — Marketing management consultancy services (primary)

Notice details

Buyer type
Local authority
Competition
Direct award (no competition)
Contract type
Services
Winning supplier
SME
Procurement method
Direct award
Main category
Services
Above threshold
Yes
Legal basis
UKPGA 2023/54
Notice status
Complete
Award status
Pending
Language
EN
Published
28 May 2026 16:31
OCID
ocds-h6vhtk-06a818
Notice ID
26-030

Organisations on this notice

Supplier SME
46-48 Queen Charlotte Street, Bristol, BS1 4HX, United Kingdom
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GB-COH 06993551

Key dates

Future Signature Date
9 Jun 2026 · Scheduled

Everything the publisher included in this notice, organised by section. Contact details hidden: upgrade to Pro to see

Organisations

Party 1 › Name The University Of Kent
Party 1 › Address › Street The Registry,
Party 1 › Address › Town / city Canterbury
Party 1 › Address › Postcode CT2 7NZ
Party 1 › Address › Country GB
Party 1 › Address › Country United Kingdom
Party 1 › Address › Region (NUTS) UKJ44
Party 1 › Role buyer
Party 1 › Link http://www.kent.ac.uk/
Party 1 › Classification › Description Public authority - sub-central government
Party 2 › Name HYBRID NEWS LIMITED
Party 2 › Address › Street 46-48 Queen Charlotte Street
Party 2 › Address › Town / city Bristol
Party 2 › Address › Postcode BS1 4HX
Party 2 › Address › Country GB
Party 2 › Address › Country United Kingdom
Party 2 › Address › Region (NUTS) UKK11
Party 2 › Role supplier
Party 2 › Link http://hybrid.co
Party 2 › Business size sme
Party 2 › VCSEs No

Buyer

Name The University Of Kent

Tender

Title Engagement and Marketing Activities
Description Summary of Requirement The University of Kent seeks approval to appoint a single strategic media agency partner to deliver an integrated programme of search and social activity, media planning, marketing optimisation, and insight services to support Clearing and in‑cycle recruitment activity. The contract will run from mid/end April through to the end of April, covering the full recruitment cycle including Clearing, ECD deadlines, and the lates period.
Status complete
Procedure type direct
Procedure Direct award
Lot › Status complete
Document › Document type Conflict of interest
Document › Description Not published

Awards

Title Engagement and Marketing Activities
Status pending
Value › Value incl. VAT £1,800,000
Value › Value £1,500,000
Value › Currency GBP
Category services
Above threshold Yes
Supplier › Name HYBRID NEWS LIMITED
Item › CPV › Description Marketing management consultancy services
Item › Delivery › Region (NUTS) UKJ4
Item › Delivery › Country GB
Item › Delivery › Country United Kingdom
Contract period › Start 9 Jun 2026
Contract period › End 30 Apr 2027
Document › Document type Award notice
Document › Description Transparency notice on Find a Tender
Document › Link https://www.find-tender.service.gov.uk/Notice/050501-2026
Document › Published 28 May 2026
Milestone › Type Future signature date
Milestone › Due 9 Jun 2026
Milestone › Status scheduled
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