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TENDER Framework Active Services

Creative & Digital Design Framework

Published 13 Feb 2026

13 Feb 2026

Closed 10 Mar 2026

Consumer Council for Water

Primary CPV: 79340000 *
Advertising and marketing services
Location: 🇬🇧 North East
Value: £160,000
Contract: 1 year Duration
14/05/2026 13/05/2027
Contract Types: 79 *Business services: law, marketing, consu...
Full CPV Breakdown
SME suitable: Not stated

Publisher Address

23 Stephenson Street, Birmingham, B2 4BH, United Kingdom · UKC

Contact

Chris

procurement@ccwater.org.uk

Award Criteria

Understanding of Requirements  (30%)
Relevant Experience and Case Studies (70%)

FULL DOCUMENTATION

For exact detail of each lot, please log onto CCW e-sourcing... · Bidding Documents

Related tenders

Consumer Council for Water

All notices from this publisher

Same CPV code

79340000 *

All notices with this CPV code

Reference: 25-013

This tender is for the establishment, management and operation of a multi-supplier Creative & Design Framework, structured into two distinct service lots. The Framework lots will provide CCW with a compliant, efficient, and flexible mechanism for commissioning creative, marketing, and design services on a call-off basis throughout the lifecycle of the agreement. The objectives of the framework are to: Secure access to high-quality creative, marketing, and design services. Achieve value for money through transparent and competitive arrangements. Improve consistency, quality, and effectiveness of CCW's communications. Reduce procurement timescales and administrative burden. Enable access to specialist expertise across a range of disciplines. Appointment to the framework does not guarantee any volume or value of work. Lot 1: Creative Marketing and Campaign Services This lot covers strategic and creative marketing support, including but not limited to: • Creative concept development and campaign ideation • Integrated marketing and communications planning • Consumer and stakeholder campaigns (online and offline) • Content strategy and copywriting • Digital and social media campaign support • Evaluation and performance insight related to campaigns Lot 2: Design and Layout This lot covers design-focused services, including but not limited to: • Graphic design for print and digital materials • Layout and artwork of reports, publications, and consumer materials • Brand application and adherence to CCW brand guidelines • Design for accessibility and inclusive communications • Infographics, visual assets, and templates

Full CPV breakdown

79340000 — Advertising and marketing services (primary)

Notice details

Buyer type: Central government
Competition: Open competition (any supplier can bid)
Contract type: Services
Lots: 2
Procurement method: Competitive flexible procedure
Main category: Services
Above threshold: Yes
Legal basis: UKPGA 2023/54
Notice status: Active
Renewal: The framework will run for an initial year to test suitability, but then has the option to extend yearly up to a maximum of three twelve month periods.
Options: The framework will predominately a design and print service. But as CCW does not know the full extent of what services will be required year to year, we could ask suppliers to provide other services they offer in this space or go over the annual value stated.
Framework agreement: Yes
Framework details: Operation for this agreement will be arranged by the following methods - CCW (the customer) will issue a creative brief to the contractor directly for project work under this agreement and the contractor in return will provide a quotation. Providing a quotation does not guarantee work and CCW reserves the right to approach more than one Contractor about any one brief. For larger projects, CCW will approach all contractors on the framework to submit a bid in align with the further competition procedures to ensure the most suitable supplier wins and CCW gains VFM.
Submission method: https://public.ukp.app.jaggaer.com/esop/guest/login.do
Enquiries close: 2 Mar 2026
Award decision expected: 23 Mar 2026
Number of lots: 2
Language: EN
Published: 13 Feb 2026 08:29
Deadline: 10 Mar 2026 12:00
OCID: ocds-h6vhtk-06536a
Notice ID: 25-013

Lots (2)

Lot 1: Creative Marketing and Campaign Services £80,000

This lot covers strategic and creative marketing support, including but not limited to: • Creative concept development and campaign ideation • Integrated marketing and communications planning • Consumer and stakeholder campaigns (online and offline) • Content strategy and copywriting • Digital and social media cam...

14 May 2026 to 13 May 2027 · Active

Lot 2: Design and Layout £80,000

This lot covers design-focused services, including but not limited to: • Graphic design for print and digital materials • Layout and artwork of reports, publications, and consumer materials • Brand application and adherence to CCW brand guidelines • Design for accessibility and inclusive communications • Infograph...

14 May 2026 to 13 May 2027 · Active

Full notice record

167 details

Everything the publisher included in this notice, organised by section.

Organisations

Name	Consumer Council for Water
Address › Street	23 Stephenson Street
Address › Town / city	Birmingham
Address › Postcode	B2 4BH
Address › Country	GB
Address › Country	United Kingdom
Address › Region (NUTS)	UKG31
Contact › Name	Chris
Contact › Email	procurement@ccwater.org.uk
Role	buyer
Classification › Description	Public authority - central government

Buyer

Name	Consumer Council for Water

Tender

Title	Creative & Digital Design Framework
Status	active
Item › Item 1 › CPV › CPV 1 › Description	Advertising and marketing services
Item › Item 1 › CPV › CPV 2 › Description	Printing and related services
Item › Item 1 › CPV › CPV 3 › Description	Design support services
Item › Item 1 › CPV › CPV 4 › Description	Photographic and ancillary services
Item › Item 1 › CPV › CPV 5 › Description	Publishing services
Item › Item 1 › Delivery › Delivery 1 › Region (NUTS)	UKC
Item › Item 1 › Delivery › Delivery 1 › Country	GB
Item › Item 1 › Delivery › Delivery 1 › Country	United Kingdom
Item › Item 1 › Delivery › Delivery 2 › Region (NUTS)	UKD
Item › Item 1 › Delivery › Delivery 2 › Country	GB
Item › Item 1 › Delivery › Delivery 2 › Country	United Kingdom
Item › Item 1 › Delivery › Delivery 3 › Region (NUTS)	UKE
Item › Item 1 › Delivery › Delivery 3 › Country	GB
Item › Item 1 › Delivery › Delivery 3 › Country	United Kingdom
Item › Item 1 › Delivery › Delivery 4 › Region (NUTS)	UKF
Item › Item 1 › Delivery › Delivery 4 › Country	GB
Item › Item 1 › Delivery › Delivery 4 › Country	United Kingdom
Item › Item 1 › Delivery › Delivery 5 › Region (NUTS)	UKG
Item › Item 1 › Delivery › Delivery 5 › Country	GB
Item › Item 1 › Delivery › Delivery 5 › Country	United Kingdom
Item › Item 1 › Delivery › Delivery 6 › Region (NUTS)	UKH
Item › Item 1 › Delivery › Delivery 6 › Country	GB
Item › Item 1 › Delivery › Delivery 6 › Country	United Kingdom
Item › Item 1 › Delivery › Delivery 7 › Region (NUTS)	UKI
Item › Item 1 › Delivery › Delivery 7 › Country	GB
Item › Item 1 › Delivery › Delivery 7 › Country	United Kingdom
Item › Item 1 › Delivery › Delivery 8 › Region (NUTS)	UKJ
Item › Item 1 › Delivery › Delivery 8 › Country	GB
Item › Item 1 › Delivery › Delivery 8 › Country	United Kingdom
Item › Item 1 › Delivery › Delivery 9 › Region (NUTS)	UKK
Item › Item 1 › Delivery › Delivery 9 › Country	GB
Item › Item 1 › Delivery › Delivery 9 › Country	United Kingdom
Item › Item 1 › Delivery › Delivery 10 › Region (NUTS)	UKL
Item › Item 1 › Delivery › Delivery 10 › Country	GB
Item › Item 1 › Delivery › Delivery 10 › Country	United Kingdom
Item › Item 2 › CPV › CPV 1 › Description	Advertising and marketing services
Item › Item 2 › CPV › CPV 2 › Description	Printing and related services
Item › Item 2 › CPV › CPV 3 › Description	Design support services
Item › Item 2 › CPV › CPV 4 › Description	Photographic and ancillary services
Item › Item 2 › CPV › CPV 5 › Description	Publishing services
Item › Item 2 › Delivery › Delivery 1 › Region (NUTS)	UKC
Item › Item 2 › Delivery › Delivery 1 › Country	GB
Item › Item 2 › Delivery › Delivery 1 › Country	United Kingdom
Item › Item 2 › Delivery › Delivery 2 › Region (NUTS)	UKD
Item › Item 2 › Delivery › Delivery 2 › Country	GB
Item › Item 2 › Delivery › Delivery 2 › Country	United Kingdom
Item › Item 2 › Delivery › Delivery 3 › Region (NUTS)	UKE
Item › Item 2 › Delivery › Delivery 3 › Country	GB
Item › Item 2 › Delivery › Delivery 3 › Country	United Kingdom
Item › Item 2 › Delivery › Delivery 4 › Region (NUTS)	UKF
Item › Item 2 › Delivery › Delivery 4 › Country	GB
Item › Item 2 › Delivery › Delivery 4 › Country	United Kingdom
Item › Item 2 › Delivery › Delivery 5 › Region (NUTS)	UKG
Item › Item 2 › Delivery › Delivery 5 › Country	GB
Item › Item 2 › Delivery › Delivery 5 › Country	United Kingdom
Item › Item 2 › Delivery › Delivery 6 › Region (NUTS)	UKH
Item › Item 2 › Delivery › Delivery 6 › Country	GB
Item › Item 2 › Delivery › Delivery 6 › Country	United Kingdom
Item › Item 2 › Delivery › Delivery 7 › Region (NUTS)	UKI
Item › Item 2 › Delivery › Delivery 7 › Country	GB
Item › Item 2 › Delivery › Delivery 7 › Country	United Kingdom
Item › Item 2 › Delivery › Delivery 8 › Region (NUTS)	UKJ
Item › Item 2 › Delivery › Delivery 8 › Country	GB
Item › Item 2 › Delivery › Delivery 8 › Country	United Kingdom
Item › Item 2 › Delivery › Delivery 9 › Region (NUTS)	UKK
Item › Item 2 › Delivery › Delivery 9 › Country	GB
Item › Item 2 › Delivery › Delivery 9 › Country	United Kingdom
Item › Item 2 › Delivery › Delivery 10 › Region (NUTS)	UKL
Item › Item 2 › Delivery › Delivery 10 › Country	GB
Item › Item 2 › Delivery › Delivery 10 › Country	United Kingdom
Value › Value incl. VAT	£1,920,000
Value › Value	£160,000
Value › Currency	GBP
Procedure type	open
Procedure	Competitive flexible procedure
Procedure › Features	A two lot framework will be created and each lot will follow the same process - 1. PSQ with two scored questions, open to all. 2. Top scorers will be invited to the main I.T.T stage. 3. Top scorers will be invited to a presentation/interview. 4. Overall highest scorers will make it onto the framework. CCW reserve the right to refine the award criteria for stages two and three as the tender progress and we have gauged interest from the market. The amount of suppliers who progress though each stage and ultimately make in onto the framework will be announced once we know interest.
Category	services
Above threshold	Yes
Techniques › Framework agreement	Yes
Techniques › Framework agreement › Method	With and without reopening competition
Techniques › Framework agreement › Period Rationale	The four year term gives CCW the flexibility to continue on if the framework is succeeding or we can go back to market at any of the break clauses.
Techniques › Framework agreement › Type	closed
Techniques › Framework agreement › Description	Operation for this agreement will be arranged by the following methods - CCW (the customer) will issue a creative brief to the contractor directly for project work under this agreement and the contractor in return will provide a quotation. Providing a quotation does not guarantee work and CCW reserves the right to approach more than one Contractor about any one brief. For larger projects, CCW will approach all contractors on the framework to submit a bid in align with the further competition procedures to ensure the most suitable supplier wins and CCW gains VFM.
How to submit	https://public.ukp.app.jaggaer.com/esop/guest/login.do
Submission Terms › Electronic submission	allowed
Submission Terms › Languages	en
Bidding period › End	10 Mar 2026
Questions period › End	2 Mar 2026
Award decision period › End	23 Mar 2026
Lot › Lot 1 › Title	Creative Marketing and Campaign Services
Lot › Lot 1 › Description	This lot covers strategic and creative marketing support, including but not limited to: • Creative concept development and campaign ideation • Integrated marketing and communications planning • Consumer and stakeholder campaigns (online and offline) • Content strategy and copywriting • Digital and social media campaign support • Evaluation and performance insight related to campaigns
Lot › Lot 1 › Status	active
Lot › Lot 1 › Value › Value incl. VAT	£96,000
Lot › Lot 1 › Value › Value	£80,000
Lot › Lot 1 › Value › Currency	GBP
Lot › Lot 1 › Award criteria › Criterion › Criterion 1 › Type	quality
Lot › Lot 1 › Award criteria › Criterion › Criterion 1 › Name	Understanding of Requirements
Lot › Lot 1 › Award criteria › Criterion › Criterion 1 › Description	Please describe your understanding of CCW's role, audiences, and communications objectives, and how you would support CCW through creative marketing and campaign services.
Lot › Lot 1 › Award criteria › Criterion › Criterion 1 › Weighting › Weight	30
Lot › Lot 1 › Award criteria › Criterion › Criterion 1 › Weighting › Weight type	Percentage exact
Lot › Lot 1 › Award criteria › Criterion › Criterion 2 › Type	quality
Lot › Lot 1 › Award criteria › Criterion › Criterion 2 › Name	Relevant Experience and Case Studies
Lot › Lot 1 › Award criteria › Criterion › Criterion 2 › Description	Please provide three relevant examples of creative marketing or campaign work delivered within the last [three/five] years that demonstrate your capability to deliver the services required under this lot.
Lot › Lot 1 › Award criteria › Criterion › Criterion 2 › Weighting › Weight	70
Lot › Lot 1 › Award criteria › Criterion › Criterion 2 › Weighting › Weight type	Percentage exact
Lot › Lot 1 › Selection Criteria › Criterion › Type	technical
Lot › Lot 1 › Selection Criteria › Criterion › Description	Bidders must demonstrate: Relevant experience delivering services aligned to the lot(s) bid for. Experience working with public sector, regulated, or consumer-facing organisations. Understanding of accessibility, inclusivity, and public sector communication standards. Capacity to deliver high-quality outputs to agreed timescales. Robust project management, quality assurance, and account management arrangements. Transparent pricing and compliance with CCW policies, including data protection, information security, equality, and sustainability.
Lot › Lot 1 › Suitable for › SMEs	Yes
Lot › Lot 1 › Suitable for › VCSEs	Yes
Lot › Lot 1 › Contract period › Start	14 May 2026
Lot › Lot 1 › Contract period › End	13 May 2027
Lot › Lot 1 › Contract period › Can be extended to	13 May 2030
Lot › Lot 1 › Can be renewed	Yes
Lot › Lot 1 › Renewal › Description	The framework will run for an initial year to test suitability, but then has the option to extend yearly up to a maximum of three twelve month periods.
Lot › Lot 1 › Has options	Yes
Lot › Lot 1 › Options › Description	The framework will predominately a design and print service. But as CCW does not know the full extent of what services will be required year to year, we could ask suppliers to provide other services they offer in this space or go over the annual value stated.
Lot › Lot 2 › Title	Design and Layout
Lot › Lot 2 › Description	This lot covers design-focused services, including but not limited to: • Graphic design for print and digital materials • Layout and artwork of reports, publications, and consumer materials • Brand application and adherence to CCW brand guidelines • Design for accessibility and inclusive communications • Infographics, visual assets, and templates
Lot › Lot 2 › Status	active
Lot › Lot 2 › Value › Value incl. VAT	£96,000
Lot › Lot 2 › Value › Value	£80,000
Lot › Lot 2 › Value › Currency	GBP
Lot › Lot 2 › Award criteria › Criterion › Criterion 1 › Type	quality
Lot › Lot 2 › Award criteria › Criterion › Criterion 1 › Name	Understanding of Requirements
Lot › Lot 2 › Award criteria › Criterion › Criterion 1 › Description	Please describe your understanding of CCW's role, audiences, and communications objectives, and how you would support CCW through creative marketing and campaign services.
Lot › Lot 2 › Award criteria › Criterion › Criterion 1 › Weighting › Weight	30
Lot › Lot 2 › Award criteria › Criterion › Criterion 1 › Weighting › Weight type	Percentage exact
Lot › Lot 2 › Award criteria › Criterion › Criterion 2 › Type	quality
Lot › Lot 2 › Award criteria › Criterion › Criterion 2 › Name	Relevant Experience and Case Studies
Lot › Lot 2 › Award criteria › Criterion › Criterion 2 › Description	Please provide three relevant examples of creative marketing or campaign work delivered within the last [three/five] years that demonstrate your capability to deliver the services required under this lot.
Lot › Lot 2 › Award criteria › Criterion › Criterion 2 › Weighting › Weight	70
Lot › Lot 2 › Award criteria › Criterion › Criterion 2 › Weighting › Weight type	Percentage exact
Lot › Lot 2 › Selection Criteria › Criterion › Type	technical
Lot › Lot 2 › Selection Criteria › Criterion › Description	Bidders must demonstrate: Relevant experience delivering services aligned to the lot(s) bid for. Experience working with public sector, regulated, or consumer-facing organisations. Understanding of accessibility, inclusivity, and public sector communication standards. Capacity to deliver high-quality outputs to agreed timescales. Robust project management, quality assurance, and account management arrangements. Transparent pricing and compliance with CCW policies, including data protection, information security, equality, and sustainability.
Lot › Lot 2 › Suitable for › SMEs	Yes
Lot › Lot 2 › Suitable for › VCSEs	Yes
Lot › Lot 2 › Contract period › Start	14 May 2026
Lot › Lot 2 › Contract period › End	13 May 2027
Lot › Lot 2 › Contract period › Can be extended to	13 May 2030
Lot › Lot 2 › Can be renewed	Yes
Lot › Lot 2 › Renewal › Description	The framework will run for an initial year to test suitability, but then has the option to extend yearly up to a maximum of three twelve month periods.
Lot › Lot 2 › Has options	Yes
Lot › Lot 2 › Options › Description	The framework will predominately a design and print service. But as CCW does not know the full extent of what services will be required year to year, we could ask suppliers to provide other services they offer in this space or go over the annual value stated.
Lot Details › Award Criteria Details	On the Bravo platform is two live PSQ (one for each lot) If suppliers feel they can deliver services under both lots then they will need to formal apply under each live PSQ. As stated the highest scorers on each lot will proceed to the next round and the overall highest scorers will be allocated a place on the framework. This does not guarantee work or an income, as this framework is a call-off service as and when CCW requires.
Document › Document 1 › Document type	Conflict of interest
Document › Document 1 › Description	Not published
Document › Document 2 › Document type	Bidding documents
Document › Document 2 › Description	For exact detail of each lot, please log onto CCW e-sourcing portal
Document › Document 2 › Link	https://public.ukp.app.jaggaer.com/esop/guest/login.do
Document › Document 3 › Document type	Tender notice
Document › Document 3 › Description	Tender notice on Find a Tender
Document › Document 3 › Link	https://www.find-tender.service.gov.uk/Notice/013211-2026
Document › Document 3 › Published	13 Feb 2026

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