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TENDER
Active Services
ID 6033252 - PSNI - Advertising Provision for External Police Staff Recruitment
Published 6 Feb 2026
6 Feb 2026
Closed 5 Mar 2026
- Primary CPV
-
79341000 *
Advertising services
- Location
- 🇬🇧 Northern Ireland
- Value
- £2,463,880
- Contract
-
5 years Duration
21/06/2026 20/06/2031
- Contract Types
-
79 *Business services: law, marketing, consu...Full CPV Breakdown
- SME suitable
- Not stated
Publisher Address
Police Headquarters, Brooklyn, 65 Knock Road, Belfast, BT5 6LE, United Kingdom · UKN
Contact
Award Criteria
- AC1 Strategic Proposal
- AC2 Media Plan and Rationale
- AC3 Creative Proposal
- AC4 Proposals for Measurement, Monitoring and Evaluation
- AC5 Contract Management and Business Continuity
- AC6 Social Value
- AC7 Schedule A - Core Requirements
- AC8 Scenario 1
- AC9 Scenario 2
Related tenders
Police Service of Northern Ireland (PSNI...
All notices from this publisher Same CPV code
79341000 *
All notices with this CPV code
Reference: ID 6033252
The Police Service of Northern Ireland (PSNI) is seeking a Supplier to deliver advertising and related services to support external police staff recruitment campaigns. The Supplier will be responsible for developing and implementing a comprehensive media strategy that includes: • Media planning and buying; • Creative design and copywriting; and • Targeted outreach aligned with PSNI’s recruitment objectives. This contract aims to achieve cost efficiencies in media buying and increase the volume and diversity of applications for police staff roles, particularly from under-represented groups. Suppliers should refer to the Specification Schedule for full detail on the requirements of this contract.
Full CPV breakdown
- 79341000 — Advertising services (primary)
Notice details
- Buyer type
- Central government
- Competition
- Open competition (any supplier can bid)
- Contract type
- Services
- Procurement method
- Open procedure
- Main category
- Services
- Above threshold
- Yes
- Legal basis
- UKPGA 2023/54
- Notice status
- Active
- Renewal
- One further period of up to 24 months. Following the initial contract period, there is one (1) potential extension period of up to 24 months. The optional extension period will be subject to review and satisfactory performance assessment by the Contracting Authority.
- Submission method
- Tenders must be submitted electronically via the relevant Call for Tender (CfT) opportunity on eTendersNI, website details immediately below. Paper submissions will not be accepted or considered and will be rejected by the Contracting Authority / Buyer. The tender documents are available with unrestricted and full direct access, free of charge, at: URL https://etendersni.gov.uk/epps
- Enquiries close
- 25 Feb 2026
- Award decision expected
- 29 Apr 2026
- Covered by GPA
- Yes
- Language
- EN
- Published
- 06 Feb 2026 16:52
- Deadline
- 05 Mar 2026 15:00
- OCID
- ocds-h6vhtk-064a9b
- Notice ID
- ID 6033252
Organisations on this notice
CPD - Supplies & Services Division
Procuring Entity, Process Contact Point
Clare House, 303 Airport Road West, Belfast, BT3 9ED, United Kingdom
GB-PPON PVWG-8426-YWXV
Full notice record
91 detailsEverything the publisher included in this notice, organised by section.
Organisations
| Party 1 › Name | Police Service of Northern Ireland (PSNI) |
| Party 1 › Address › Street | Police Headquarters, Brooklyn, 65 Knock Road |
| Party 1 › Address › Town / city | Belfast |
| Party 1 › Address › Postcode | BT5 6LE |
| Party 1 › Address › Country | GB |
| Party 1 › Address › Country | United Kingdom |
| Party 1 › Address › Region (NUTS) | UKN06 |
| Party 1 › Contact › Email | Justice.CPD@finance-ni.gov.uk |
| Party 1 › Role | buyer |
| Party 1 › Link | https://www.psni.police.uk/ |
| Party 1 › Classification › Classification 1 › Description | Public authority - central government |
| Party 1 › Classification › Classification 2 › Description | Northern Irish devolved regulations apply |
| Party 2 › Name | CPD - Supplies & Services Division |
| Party 2 › Address › Street | Clare House, 303 Airport Road West |
| Party 2 › Address › Town / city | Belfast |
| Party 2 › Address › Postcode | BT3 9ED |
| Party 2 › Address › Country | GB |
| Party 2 › Address › Country | United Kingdom |
| Party 2 › Address › Region (NUTS) | UKN06 |
| Party 2 › Contact › Email | Justice.CPD@finance-ni.gov.uk |
| Party 2 › Role › Role 1 | Procuring entity |
| Party 2 › Role › Role 2 | Process contact point |
| Party 2 › Role Details | Construction and Procurement Delivery – Supplies and Services Division, is a Centre of Procurement Expertise and provides a central procurement function for central government in Northern Ireland |
Buyer
| Name | Police Service of Northern Ireland (PSNI) |
Tender
| Title | ID 6033252 - PSNI - Advertising Provision for External Police Staff Recruitment |
| Status | active |
| Item › CPV › CPV 1 › Description | Advertising services |
| Item › CPV › CPV 2 › Description | Advertising management services |
| Item › CPV › CPV 3 › Description | Advertising campaign services |
| Item › Delivery › Region (NUTS) | UKN |
| Item › Delivery › Country | GB |
| Item › Delivery › Country | United Kingdom |
| Value › Value incl. VAT | £2,956,656 |
| Value › Value | £2,463,880 |
| Value › Currency | GBP |
| Procedure type | open |
| Procedure | Open procedure |
| Category | services |
| Above threshold | Yes |
| Covered by | GPA |
| How to submit | Tenders must be submitted electronically via the relevant Call for Tender (CfT) opportunity on eTendersNI, website details immediately below. Paper submissions will not be accepted or considered and will be rejected by the Contracting Authority / Buyer. The tender documents are available with unrestricted and full direct access, free of charge, at: URL https://etendersni.gov.uk/epps |
| Submission Terms › Electronic submission | allowed |
| Submission Terms › Languages | en |
| Bidding period › End | 5 Mar 2026 |
| Questions period › End | 25 Feb 2026 |
| Award decision period › End | 29 Apr 2026 |
| Lot › Status | active |
| Lot › Value › Value incl. VAT | £2,956,656 |
| Lot › Value › Value | £2,463,880 |
| Lot › Value › Currency | GBP |
| Lot › Award criteria › Weighting Description | 80% qualitative and 20% quantitative. This competition also includes a Mandatory Requirements which will be scored on a Pass/Fail basis. Please refer to the Instructions to Tender document for further information on all criteria. |
| Lot › Award criteria › Criterion › Criterion 1 › Type | quality |
| Lot › Award criteria › Criterion › Criterion 1 › Name | AC1 Strategic Proposal |
| Lot › Award criteria › Criterion › Criterion 1 › Description | As per Tender documentation. Weighting - 24% |
| Lot › Award criteria › Criterion › Criterion 2 › Type | quality |
| Lot › Award criteria › Criterion › Criterion 2 › Name | AC2 Media Plan and Rationale |
| Lot › Award criteria › Criterion › Criterion 2 › Description | As per Tender documentation. Weighting - 16% |
| Lot › Award criteria › Criterion › Criterion 3 › Type | quality |
| Lot › Award criteria › Criterion › Criterion 3 › Name | AC3 Creative Proposal |
| Lot › Award criteria › Criterion › Criterion 3 › Description | As per Tender documentation. Weighting - 16% |
| Lot › Award criteria › Criterion › Criterion 4 › Type | quality |
| Lot › Award criteria › Criterion › Criterion 4 › Name | AC4 Proposals for Measurement, Monitoring and Evaluation |
| Lot › Award criteria › Criterion › Criterion 4 › Description | As per Tender documentation. Weighting - 8% |
| Lot › Award criteria › Criterion › Criterion 5 › Type | quality |
| Lot › Award criteria › Criterion › Criterion 5 › Name | AC5 Contract Management and Business Continuity |
| Lot › Award criteria › Criterion › Criterion 5 › Description | As per Tender documentation. Weighting - 5.6% |
| Lot › Award criteria › Criterion › Criterion 6 › Type | quality |
| Lot › Award criteria › Criterion › Criterion 6 › Name | AC6 Social Value |
| Lot › Award criteria › Criterion › Criterion 6 › Description | As per Tender documentation. Weighting - 10.4% |
| Lot › Award criteria › Criterion › Criterion 7 › Type | price |
| Lot › Award criteria › Criterion › Criterion 7 › Name | AC7 Schedule A - Core Requirements |
| Lot › Award criteria › Criterion › Criterion 7 › Description | As per Tender documentation. Weighting - 8% |
| Lot › Award criteria › Criterion › Criterion 8 › Type | price |
| Lot › Award criteria › Criterion › Criterion 8 › Name | AC8 Scenario 1 |
| Lot › Award criteria › Criterion › Criterion 8 › Description | As per Tender documentation. Weighting - 6% |
| Lot › Award criteria › Criterion › Criterion 9 › Type | price |
| Lot › Award criteria › Criterion › Criterion 9 › Name | AC9 Scenario 2 |
| Lot › Award criteria › Criterion › Criterion 9 › Description | As per Tender documentation. Weighting - 6% |
| Lot › Selection Criteria › Criterion › Type | technical |
| Lot › Selection Criteria › Criterion › Description | As per Tender documentation. |
| Lot › Contract period › Start | 21 Jun 2026 |
| Lot › Contract period › End | 20 Jun 2031 |
| Lot › Contract period › Can be extended to | 20 Jun 2033 |
| Lot › Can be renewed | Yes |
| Lot › Renewal › Description | One further period of up to 24 months. Following the initial contract period, there is one (1) potential extension period of up to 24 months. The optional extension period will be subject to review and satisfactory performance assessment by the Contracting Authority. |
| Document › Document 1 › Document type | Conflict of interest |
| Document › Document 1 › Description | Not published |
| Document › Document 2 › Document type | Tender notice |
| Document › Document 2 › Description | Tender notice on Find a Tender |
| Document › Document 2 › Link | https://www.find-tender.service.gov.uk/Notice/011155-2026 |
| Document › Document 2 › Published | 6 Feb 2026 |