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Healthy Start Vitamins

Published 8 Dec 2025
8 Dec 2025


Reference: P3450
Healthy Start is a mandatory Government initiative designed to improve the health of low-income pregnant women and families through the provision of free healthy food, milk, and vitamins. Eligibility extends to women who are at least ten weeks pregnant and families with children under four years of age in receipt of certain benefits or tax credits. This award relates only to the vitamin component of the Healthy Start programme.

Full CPV breakdown

  • 33616000 — Vitamins (primary)

Notice details

Buyer type
Local authority
Competition
Direct award (no competition)
Contract type
Goods
Winning supplier
Large company
Procurement method
Direct award
Main category
Goods
Above threshold
Yes
Legal basis
UKPGA 2023/54
Notice status
Complete
Award status
Pending
Contract can be extended to
1 Jan 2029
Renewal
Extension is subject to satisfactory performance and budgetary availability.
Language
EN
Published
08 Dec 2025 14:17
OCID
ocds-h6vhtk-05f0dc
Notice ID
P3450

Organisations on this notice

Supplier Large
West Way, Cotes Park Industrial Estate, Alfreton, Derbyshire, DE55 4QJ, United Kingdom
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GB-COH 10881715

Key dates

Future Signature Date
31 Dec 2025 · Scheduled

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Organisations

Party 1 › Name Birmingham City Council
Party 1 › Address › Street Council House, 1 Victoria Square
Party 1 › Address › Town / city Birmingham
Party 1 › Address › Postcode B1 1BB
Party 1 › Address › Country GB
Party 1 › Address › Country United Kingdom
Party 1 › Address › Region (NUTS) UKG31
Party 1 › Role buyer
Party 1 › Classification › Description Public authority - sub-central government
Party 2 › Name NHS Supply Chain
Party 2 › Address › Street West Way, Cotes Park Industrial Estate, Alfreton
Party 2 › Address › Town / city Derbyshire
Party 2 › Address › Postcode DE55 4QJ
Party 2 › Address › Country GB
Party 2 › Address › Country United Kingdom
Party 2 › Address › Region (NUTS) UKF13
Party 2 › Role supplier
Party 2 › Business size large
Party 2 › VCSEs No

Buyer

Name Birmingham City Council

Tender

Title Healthy Start Vitamins
Description Healthy Start is a mandatory Government initiative designed to improve the health of low-income pregnant women and families through the provision of free healthy food, milk, and vitamins. Eligibility extends to women who are at least ten weeks pregnant and families with children under four years of age in receipt of certain benefits or tax credits. This award relates only to the vitamin component of the Healthy Start programme.
Status complete
Procedure type direct
Procedure Direct award
Reason for this procedure A direct award to NHS Supply Chain is justified under Section 41(1) and Schedule 5, paragraph 6 of the Procurement Act 2023, as a Direct Award in Special Cases. This approach is necessary due to the absence of viable competition for technical reasons and the lack of reasonable alternatives. NHS Supply Chain is the sole provider capable of meeting the statutory and policy requirements of the Healthy Start programme. Awarding directly ensures compliance with legal obligations, supports the delivery of essential public health services, and aligns with wider Council policy objectives.
Lot › Status complete
Document › Document type Conflict of interest
Document › Description Not published

Awards

Status pending
Value › Value incl. VAT £540,000
Value › Value £450,000
Value › Currency GBP
Category goods
Above threshold Yes
Supplier › Name NHS Supply Chain
Item › CPV › Description Vitamins
Item › Delivery › Region (NUTS) UKG
Item › Delivery › Country GB
Item › Delivery › Country United Kingdom
Contract period › Start 1 Jan 2026
Contract period › End 31 Dec 2028
Contract period › Can be extended to 1 Jan 2029
Can be renewed Yes
Renewal › Description Extension is subject to satisfactory performance and budgetary availability.
Document › Document type Award notice
Document › Description Transparency notice on Find a Tender
Document › Link https://www.find-tender.service.gov.uk/Notice/080644-2025
Document › Published 8 Dec 2025
Milestone › Type Future signature date
Milestone › Due 31 Dec 2025
Milestone › Status scheduled
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