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Meat Foodservice Data requirements

Published 8 Sep 2025
8 Sep 2025


Reference: 2024-747
AHDB currently source GB Foodservice data, quarterly, through Kantar Worldpanel, this contract is due to expire and therefore we are going back out to tender. HDB core Foodservice data requirements 1. The basic measures required will consist of the following as a minimum: • Spend • Servings/packs • Price • Buyer numbers i.e. penetration • Servings/packs per buyer i.e. frequency and volume per trip 2. Data must be split by method including the following as a minimum: • Dine out - Eating in or on the go • Takeaways - Collected or delivered 3. Data must be split by channel (we are open to agencies proposing different channel coding approaches): • Quick service retail e.g. coffee shops, fast food, cafes, bakery/sandwiches • Full service restaurants e.g. restaurants, diners • Pubs and bars • Contract catering e.g. workplace canteens, hospitals, schools etc • Travel & leisure e.g. train, ferries, events etc • Multiples including forecourts e.g. supermarkets, convenience stores etc 4. Data must be split by product type/meal, with the protein identifiable (beef, lamb, pork, chicken, fish, vegetarian, vegan) and key cuts (e.g. steaks, burgers, roasting joints, sausages etc) specified or obvious. Please detail robustness of these in your proposal. A read of meat-free/alternatives is also beneficial. Please detail dish and protein coding in proposal in detail. 5. Data must be able to be split by day part and demographics to help analysis 6. It would be beneficial for data to be split by operator for volume estimate purposes (see below) - please detail if possible 7. Our standard requirement is quarterly data delivery but we are asking for the costs for bi-annual as well. The proposal should also provide guidelines as to the lead time for data delivery following the end of the data period. 8. We require access to 52, 24 and 12 week endings as a minimum, in addition the ability to run and export historic trends (2 years minimum). 4 week ending data is beneficial to look at custom events such as Christmas and please indicate if bespoke time periods can be created if required on an ad-hoc basis. 9. AHDB require 2 years of back data as a minimum. 10. We require an online platform to access results with the ability to manipulate, create custom tables and export data to PowerPoint and Excel. Training and technical support/help for all users is required on the use of all software programmes and is expected to be inclusive in data costs as standard. AHDB would prefer for the category definitions used in reporting to be available on the tool, for example the ability to see 'total beef' which would capture relevant dishes. Please be clear in your response as to what categories and measures will be available on the online platform/software versus other methods. 11. Compatibility with current datasets - To evaluate compatibility with current datasets, tenderers should provide their L52 w/e data in the following areas. Measures listed (Items and occasions/servings) are for indication only, suppliers should provide their standard measure(s).

Full CPV breakdown

  • 72316000 — Data analysis services (primary)

Notice details

Buyer type
Local authority
Competition
Open competition (any supplier can bid)
Contract type
Services
Bids received
4
Winning supplier
SME
Procurement method
Open procedure
Main category
Services
Above threshold
Yes
Legal basis
UKPGA 2023/54
Notice status
Complete
Award status
Pending
Award date
8 Sep 2025
Standstill period ends
18 Sep 2025
Contract can be extended to
31 Dec 2030
Renewal
1+1
Reserved / special regime
Light Touch
Language
EN
Published
08 Sep 2025 18:14
OCID
ocds-h6vhtk-055abb
Notice ID
2024-747

Competition

4
Bids received
4
Bids considered at final stage
4
SME bids at final stage
0
VCSE bids at final stage

Organisations on this notice

TNS House, Westgate, United Kingdom, London, W5 1UA, United Kingdom
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GB-COH 16341231

Key dates

Future Signature Date
29 Sep 2025 · Scheduled

Everything the publisher included in this notice, organised by section. Contact details hidden: upgrade to Pro to see

Organisations

Party 1 › Name AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
Party 1 › Address › Street Middlemarch Business Park
Party 1 › Address › Town / city Coventry
Party 1 › Address › Postcode CV3 4SU
Party 1 › Address › Country GB
Party 1 › Address › Country United Kingdom
Party 1 › Address › Region (NUTS) UKG13
Party 1 › Role buyer
Party 1 › Link https://defra-family.force.com/s/Welcome
Party 1 › Classification › Description Public authority - sub-central government
Party 2 › Name Worldpanel by Numerator
Party 2 › Address › Street TNS House, Westgate, United Kingdom
Party 2 › Address › Town / city London
Party 2 › Address › Postcode W5 1UA
Party 2 › Address › Country GB
Party 2 › Address › Country United Kingdom
Party 2 › Address › Region (NUTS) UKI73
Party 2 › Role supplier
Party 2 › Business size sme
Party 2 › VCSEs No
Party 2 › Public service mission organisation Yes
Party 2 › Sheltered workshop No

Buyer

Name AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD

Tender

Title Meat Foodservice Data requirements
Status complete
Procedure type open
Procedure Open procedure
Special regime Light touch
Lot › Status complete

Awards

Title Meat Foodservice Data requirements
Status pending
Date 8 Sep 2025
Value › Value incl. VAT £148,000
Value › Value £123,333
Value › Currency GBP
Category services
Above threshold Yes
Supplier › Name Worldpanel by Numerator
Item › CPV › Description Data analysis services
Item › Delivery › Region (NUTS) UK
Item › Delivery › Country GB
Item › Delivery › Country United Kingdom
Standstill period › End 18 Sep 2025
Contract period › Start 1 Jan 2026
Contract period › End 31 Dec 2028
Contract period › Can be extended to 31 Dec 2030
Can be renewed Yes
Renewal › Description 1+1
Has options Yes
Options › Description 1+1 extensions available
Subcontracting › Subcontracts › Main Contractors › Name Worldpanel by Numerator
Subcontracting › Subcontracts › Description Worldpanel by Numerator
Document › Document type Award notice
Document › Description Contract award notice on Find a Tender
Document › Link https://www.find-tender.service.gov.uk/Notice/054824-2025
Document › Published 8 Sep 2025
Assessment Summaries Date Sent 8 Sep 2025
Milestone › Type Future signature date
Milestone › Due 29 Sep 2025
Milestone › Status scheduled
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