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Qualitative exploration of language used about, and to, AI chatbots, perceptions of trust, and reported media literacy behaviours
Published 6 Nov 2026
6 Nov 2026
Closed 30 Sep 2026
- Primary CPV
-
79310000 *
Market research services
- Location
- 🇬🇧 London
- Value
- £85,536
- Contract
-
6 months Duration
05/11/2026 30/04/2027
- Contract Types
-
79 *Business services: law, marketing, consu...Full CPV Breakdown
- SME suitable
- Yes
Publisher Address
Riverside House, 2a Southwark Bridge Road, London, SE1 9HA, England · London
Contact
Award Criteria
Not specified
Related tenders
Ofcom
All notices from this publisher Same CPV code
79310000 *
All notices with this CPV code
Reference: tender_547654/1625396
Delivery of a qualitative research project on the exploration of language used about, and to, AI chatbots, perceptions of trust, and reported media literacy behaviours.
Awarded to
Full CPV breakdown
- 79310000 — Market research services (primary)
Notice details
- Competition
- Framework or DPS call-off (only suppliers already on the framework)
- Contract type
- Services
- Winning supplier
- SME
- Procurement method
- Other - Mini Competition via Ofcom Market Research Framework Agreement
- Main category
- Services
- Notice status
- Complete
- Award status
- Active
- Award date
- 21 Oct 2026
- Suitable for SMEs
- Yes
- Suitable for VCSEs
- Yes
- Language
- EN
- Published
- 06 Nov 2026 08:18
- Deadline
- 30 Sep 2026 12:00
- OCID
- ocds-b5fd17-0952d54d-a227-4b7d-8393-b45cb0da1d56
- Notice ID
- tender_547654/1625396
Organisations on this notice
Supplier SME
20 Meadowbank, Berrylands Road, Surbiton, Surrey, KT5 8RD
Full notice record
43 detailsEverything the publisher included in this notice, organised by section. Contact details hidden: upgrade to Pro to see
Tender
| Title | Qualitative exploration of language used about, and to, AI chatbots, perceptions of trust, and reported media literacy behaviours |
| Description | Delivery of a qualitative research project on the exploration of language used about, and to, AI chatbots, perceptions of trust, and reported media literacy behaviours. |
| Status | complete |
| CPV › Description | Market research services |
| Item › Delivery › Delivery 1 › Postcode | SE1 9HA |
| Item › Delivery › Delivery 2 › Region (NUTS) | London |
| Item › Delivery › Delivery 2 › Country | United Kingdom |
| Value › Value | £85,536 |
| Value › Currency | GBP |
| Procedure | Other - Mini Competition via Ofcom Market Research Framework Agreement |
| Bidding period › End | 30 Sep 2026 |
| Contract period › Start | 5 Nov 2026 |
| Contract period › End | 30 Apr 2027 |
| Suitable for › SMEs | Yes |
| Suitable for › VCSEs | Yes |
| Category | services |
Organisations
| Party 1 › Name | OFCOM |
| Party 1 › Identifier › Legal Name | OFCOM |
| Party 1 › Address › Street | Riverside House, 2a Southwark Bridge Road |
| Party 1 › Address › Town / city | London |
| Party 1 › Address › Postcode | SE1 9HA |
| Party 1 › Address › Country | England |
| Party 1 › Link | https://ofcom.bravosolution.co.uk/web/login.shtml |
| Party 1 › Role | buyer |
| Party 2 › Name | Magenta Research Ltd |
| Party 2 › Identifier › Legal Name | Magenta Research Ltd |
| Party 2 › Address › Street | 20 Meadowbank, Berrylands Road, Surbiton, Surrey, KT5 8RD |
| Party 2 › Business size | sme |
| Party 2 › VCSEs | No |
| Party 2 › Role | supplier |
Buyer
| Name | OFCOM |
Awards
| Status | active |
| Date | 21 Oct 2026 |
| Published | 6 Nov 2026 |
| Value › Value | £85,536 |
| Value › Currency | GBP |
| Supplier › Name | Magenta Research Ltd |
| Contract period › Start | 5 Nov 2026 |
| Contract period › End | 30 Apr 2027 |
| Document › Document type | Award notice |
| Document › Description | Awarded contract notice on Contracts Finder |
| Document › Link | https://www.contractsfinder.service.gov.uk/Notice/779081a4-c909-421f-8... |
| Document › Published | 6 Nov 2026 |