AGREEMENT FOR DIGITAL SERVICES

Provide ongoing website maintenance, technical support and hosting management through an agreed Service Level Agreement (SLA), ensuring the website remains secure, resilient and available. • Manage routine maintenance, including software updates, bug fixes, performance optimisation, DNS management and agreed development works. • Work collaboratively with the incumbent supplier, where required, to ensure an effective and well-managed transition, including the transfer of source code, documentation, and technical knowledge. Taking part in handover calls and meetings as required, and any auditing to ensure support can be provided. Plan, design and deliver new website functionality, user journeys and digital services that support organisational priorities, including increasing public engagement, fundraising and supporter conversion. • Provide strategic advice and innovation recommendations, informed by audience insight, user research and industry best practice, to continually improve the effectiveness of charitable objectives and digital channels. • Work with the National Forest team to prioritise development requests, balancing business need, user benefit, technical complexity and available budget. • Develop and maintain integrations with third-party platforms, including (but not limited to) Access Charity CRM, Mapbox, WorldPay, Stripe, Paypal and other business-critical systems. • Maintain awareness of emerging digital technologies, charitable sector trends and relevant legislation, providing proactive advice on opportunities, risks and regulatory changes, including GDPR and PECR. • Develop and maintain appropriate analytics, reporting and dashboards to monitor website performance, user behaviour and the effectiveness of digital activity Apply insight from analytics, user research and testing to continually improve user journeys, increase engagement and optimise supporter conversion.