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PHD Strategic Pricing, Ticketing and Demand Study

Published Today

12 Nov 2026

Royal Navy Museums

Primary CPV: 73000000 *
Research and development services and related consultancy services
Location: 🇬🇧 North East
Value: £70,000
Contract: 6 months Duration
04/11/2026 01/05/2027
Contract Types: 73 *Research & development services
Full CPV Breakdown
SME suitable: Not stated

Publisher Address

Main Road (PP66), HM Naval Base Portsmouth, Portsmouth, PO1 3NH, United Kingdom · UKC

Contact

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Award Criteria

Not specified

FULL DOCUMENTATION

Contract Signed (find-tender.service.gov.uk) · Contract Signed

Related tenders

Royal Navy Museums

All notices from this publisher

Same CPV code

73000000 *

All notices with this CPV code

Reference: ocds-h6vhtk-06e096

Commissioning of a strategic pricing, ticketing and demand study to establish a long term evidence based admissions model capable of supporting both financial sustainability and audience growth. The value of the service required is under threshold at £70k and to be completed by Easter 2027. The services will be delivered using external research, benchmarking and use of internal resources to establish the best ticketing pricing structure that meets the needs of the organisation.

Awarded to

BAKER RICHARDS CONSULTING LIMITED

Full CPV breakdown

73000000 — Research and development services and related consultancy services (primary)

Notice details

Buyer type: Central government
Competition: Open competition (any supplier can bid)
Contract type: Services
Winning supplier: SME
Procurement method: Open procedure
Main category: Services
Legal basis: UKPGA 2023/54
Notice status: Complete
Award status: Active
Language: EN
Published: 12 Nov 2026 12:44
OCID: ocds-h6vhtk-06e096
Notice ID: ocds-h6vhtk-06e096

Organisations on this notice

BAKER RICHARDS CONSULTING LIMITED

Supplier SME

Milton Hall, Ely Road, Cambridge,, CB24 6WZ, United Kingdom

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baker-richards.com/

GB-COH 04840675

Full notice record

90 details

Everything the publisher included in this notice, organised by section. Contact details hidden: upgrade to Pro to see

Organisations

Party 1 › Name	Royal Navy Museums
Party 1 › Address › Street	Main Road (PP66), HM Naval Base Portsmouth
Party 1 › Address › Town / city	Portsmouth
Party 1 › Address › Postcode	PO1 3NH
Party 1 › Address › Country	GB
Party 1 › Address › Country	United Kingdom
Party 1 › Address › Region (NUTS)	UKJ31
Party 1 › Role	buyer
Party 1 › Classification › Description	Public authority - central government
Party 2 › Name	BAKER RICHARDS CONSULTING LIMITED
Party 2 › Address › Street	Milton Hall, Ely Road
Party 2 › Address › Town / city	Cambridge,
Party 2 › Address › Postcode	CB24 6WZ
Party 2 › Address › Country	GB
Party 2 › Address › Country	United Kingdom
Party 2 › Address › Region (NUTS)	UKH12
Party 2 › Role	supplier
Party 2 › Link	https://baker-richards.com/
Party 2 › Business size	sme
Party 2 › VCSEs	No

Buyer

Name	Royal Navy Museums

Tender

Title	PHD Strategic Pricing, Ticketing and Demand Study
Description	Commissioning of a strategic pricing, ticketing and demand study to establish a long term evidence based admissions model capable of supporting both financial sustainability and audience growth. The value of the service required is under threshold at £70k and to be completed by Easter 2027. The services will be delivered using external research, benchmarking and use of internal resources to establish the best ticketing pricing structure that meets the needs of the organisation.
Status	complete
Procedure type	open
Procedure	Open procedure
Lot › Status	complete

Awards

Status	active
Category	services
Supplier › Name	BAKER RICHARDS CONSULTING LIMITED
Item › CPV › Description	Research and development services and related consultancy services
Item › Delivery › Delivery 1 › Region (NUTS)	UKC
Item › Delivery › Delivery 1 › Country	GB
Item › Delivery › Delivery 1 › Country	United Kingdom
Item › Delivery › Delivery 2 › Region (NUTS)	UKD
Item › Delivery › Delivery 2 › Country	GB
Item › Delivery › Delivery 2 › Country	United Kingdom
Item › Delivery › Delivery 3 › Region (NUTS)	UKE
Item › Delivery › Delivery 3 › Country	GB
Item › Delivery › Delivery 3 › Country	United Kingdom
Item › Delivery › Delivery 4 › Region (NUTS)	UKF
Item › Delivery › Delivery 4 › Country	GB
Item › Delivery › Delivery 4 › Country	United Kingdom
Item › Delivery › Delivery 5 › Region (NUTS)	UKG
Item › Delivery › Delivery 5 › Country	GB
Item › Delivery › Delivery 5 › Country	United Kingdom
Item › Delivery › Delivery 6 › Region (NUTS)	UKH
Item › Delivery › Delivery 6 › Country	GB
Item › Delivery › Delivery 6 › Country	United Kingdom
Item › Delivery › Delivery 7 › Region (NUTS)	UKI
Item › Delivery › Delivery 7 › Country	GB
Item › Delivery › Delivery 7 › Country	United Kingdom
Item › Delivery › Delivery 8 › Region (NUTS)	UKJ
Item › Delivery › Delivery 8 › Country	GB
Item › Delivery › Delivery 8 › Country	United Kingdom
Item › Delivery › Delivery 9 › Region (NUTS)	UKK
Item › Delivery › Delivery 9 › Country	GB
Item › Delivery › Delivery 9 › Country	United Kingdom

Contracts

Status	active
Contract period › Start	4 Nov 2026
Contract period › End	1 May 2027
Value › Value incl. VAT	£84,000
Value › Value	£70,000
Value › Currency	GBP
Above threshold	No
Signed	4 Nov 2026
Document › Document 1 › Document type	Contract signed
Document › Document 1 › Link	https://www.find-tender.service.gov.uk/Notice/Attachment/A-25563
Document › Document 2 › Document type	Contract notice
Document › Document 2 › Description	Contract details notice on Find a Tender
Document › Document 2 › Link	https://www.find-tender.service.gov.uk/Notice/107523-2026
Document › Document 2 › Published	12 Nov 2026
Agreed Metrics › Agreed Metric 1 › Title	Project Delivery
Agreed Metrics › Agreed Metric 1 › Description	Delivery of agreed milestones and outputs in accordance with the approved project plan and Schedule 2.
Agreed Metrics › Agreed Metric 1 › Observations › Contract period › Duration In Days	14
Agreed Metrics › Agreed Metric 2 › Title	Completion of Scope
Agreed Metrics › Agreed Metric 2 › Description	Delivery of all services and outputs specified within the Scope of Services. Percentage of contracted outputs completed and submitted.
Agreed Metrics › Agreed Metric 2 › Observations › Contract period › Duration In Months	1
Agreed Metrics › Agreed Metric 3 › Title	Quality of analysis and evidence base
Agreed Metrics › Agreed Metric 3 › Description	Provision of a robust evidence base to support recommendations. Extent to which recommendations are supported by documented analysis, research, benchmarking and modelling.
Agreed Metrics › Agreed Metric 3 › Observations › Contract period › Duration In Months	1
Agreed Metrics › Agreed Metric 4 › Title	Commercial modelling and strategic recommendations
Agreed Metrics › Agreed Metric 4 › Description	Development of commercially robust pricing and admissions options. Quality and completeness of option modelling and strategic recommendations.
Agreed Metrics › Agreed Metric 4 › Observations › Contract period › Duration In Months	6
Agreed Metrics › Agreed Metric 5 › Title	Deliverability and implementation readiness
Agreed Metrics › Agreed Metric 5 › Description	Recommendations are practical, achievable and capable of implementation by RNM. Extent to which recommendations identify delivery requirements and implementation implications.
Agreed Metrics › Agreed Metric 5 › Observations › Contract period › Duration In Months	12
Agreed Metrics › Agreed Metric 6 › Title	Final deliverable acceptance and knowledge transfer
Agreed Metrics › Agreed Metric 6 › Description	Acceptance of final outputs and effective transfer of knowledge to RNM. Acceptance of final deliverables and completion of agreed handover activities.
Agreed Metrics › Agreed Metric 6 › Observations › Contract period › Duration In Months	12

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