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AWARD
Complete
Media Buying & Planning Services
Published 28 May 2026
28 May 2026
- Primary CPV
-
79341000 *
Advertising services
- Location
- 🇬🇧 Westminster, London
- Value
- £95,000,000
- Contract
-
4 years Duration
14/06/2026 13/06/2030
- Contract Types
-
79 *Business services: law, marketing, consu...Full CPV Breakdown
- SME suitable
- Not stated
Publisher Address
Caxton House 7th Floor 6-12 Tothill Street, London, SW1H 9NA, United Kingdom · UKI32
Contact
Award Criteria
Not specified
Related tenders
Department for Work & Pensions
All notices from this publisher Same CPV code
79341000 *
All notices with this CPV code
Reference: ocds-h6vhtk-06a75b
The Media Buying element of this contract purchases the advertising space on either TV, Radio, digital channels, newspaper etc. The Media Planning element Provision of Media Planning Services including identification of best Media Channels and Messaging.
Awarded to
Full CPV breakdown
- 79341000 — Advertising services (primary)
Notice details
- Buyer type
- Central government
- Competition
- Framework or DPS call-off (only suppliers already on the framework)
- Contract type
- Services
- Winning supplier
- Large company
- Procurement method
- Award under framework
- Main category
- Services
- Above threshold
- Yes
- Legal basis
- UKPGA 2023/54
- Notice status
- Complete
- Award status
- Active
- Award date
- 1 Jan 2026
- Language
- EN
- Published
- 28 May 2026 11:40
- OCID
- ocds-h6vhtk-06a75b
- Notice ID
- ocds-h6vhtk-06a75b
Organisations on this notice
Supplier Large
Key dates
- Future Signature Date
- 8 Jun 2026 · Scheduled
Full notice record
51 detailsEverything the publisher included in this notice, organised by section. Contact details hidden: upgrade to Pro to see
Organisations
| Party 1 › Name | Department for Work & Pensions |
| Party 1 › Address › Street | Caxton House 7th Floor 6-12 Tothill Street |
| Party 1 › Address › Town / city | London |
| Party 1 › Address › Postcode | SW1H 9NA |
| Party 1 › Address › Country | GB |
| Party 1 › Address › Country | United Kingdom |
| Party 1 › Address › Region (NUTS) | UKI32 |
| Party 1 › Role | buyer |
| Party 1 › Classification › Description | Public authority - central government |
| Party 2 › Name | WAVEMAKER LIMITED |
| Party 2 › Address › Street | Sea Containers |
| Party 2 › Address › Town / city | London |
| Party 2 › Address › Postcode | SE1 9ET |
| Party 2 › Address › Country | GB |
| Party 2 › Address › Country | United Kingdom |
| Party 2 › Address › Region (NUTS) | UKI44 |
| Party 2 › Role | supplier |
| Party 2 › Link | https://wavemakerglobal.com/uk/ |
| Party 2 › Business size | large |
| Party 2 › VCSEs | No |
| Party 2 › Public service mission organisation | No |
| Party 2 › Sheltered workshop | No |
Buyer
| Name | Department for Work & Pensions |
Tender
| Title | Media Buying & Planning Services |
| Description | The Media Buying element of this contract purchases the advertising space on either TV, Radio, digital channels, newspaper etc. The Media Planning element Provision of Media Planning Services including identification of best Media Channels and Messaging. |
| Status | complete |
| Procedure type | selective |
| Procedure | Award under framework |
| Competitive | No |
| Lot › Status | complete |
Awards
| Status | active |
| Date | 1 Jan 2026 |
| Value › Value incl. VAT | £114,000,000 |
| Value › Value | £95,000,000 |
| Value › Currency | GBP |
| Category | services |
| Above threshold | Yes |
| Supplier › Name | WAVEMAKER LIMITED |
| Item › CPV › Description | Advertising services |
| Item › Delivery › Region (NUTS) | UK |
| Item › Delivery › Country | GB |
| Item › Delivery › Country | United Kingdom |
| Contract period › Start | 14 Jun 2026 |
| Contract period › End | 13 Jun 2030 |
| Document › Document type | Award notice |
| Document › Description | Contract award notice on Find a Tender |
| Document › Link | https://www.find-tender.service.gov.uk/Notice/050198-2026 |
| Document › Published | 28 May 2026 |
| Milestone › Type | Future signature date |
| Milestone › Due | 8 Jun 2026 |
| Milestone › Status | scheduled |