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Digital Advertising Agency Services

Published 28 Apr 2026

28 Apr 2026

Arts University Bournemouth

Primary CPV: 79341200 *
Advertising management services
Location: 🇬🇧 North East
Value: No value specified
Contract: 3 years Duration
30/01/2026 30/01/2029
Contract Types: 79 *Business services: law, marketing, consu...
Full CPV Breakdown
SME suitable: Not stated

Publisher Address

7 Fern Barrow, Wallisdown, Poole, BH125HH, United Kingdom · UKC

Contact

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Award Criteria

Not specified

FULL DOCUMENTATION

Related tenders

Arts University Bournemouth

All notices from this publisher

Same CPV code

79341200 *

All notices with this CPV code

Reference: ocds-h6vhtk-055317

Digital Advertising Agency to develop, implement, and manage our digital advertising strategies. The primary objectives are: Enhancing brand visibility Driving student recruitment across all levels Effectively promoting the University's diverse range of courses and programmes Agency / Third-Party Spend: £300,000 × 3 years + 1 year + 1 year = £1,500,000 This amount is based on third-party advertising spend, which is variable and not fixed. The spend will be reimbursed directly by AUB to the supplier. In addition, the supplier will receive a commission on this spend, calculated at an agreed rate.

Full CPV breakdown

79341200 — Advertising management services (primary)

Notice details

Buyer type: Local authority
Competition: Restricted / competitive (suppliers are shortlisted first)
Contract type: Services
Winning supplier: SME
Procurement method: Competitive flexible procedure
Main category: Services
Legal basis: UKPGA 2023/54
Notice status: Complete
Award status: Active
Language: EN
Published: 28 Apr 2026 14:03
OCID: ocds-h6vhtk-055317
Notice ID: ocds-h6vhtk-055317

Organisations on this notice

HYBRID NEWS LIMITED

Supplier SME

46-48 Queen Charlotte Street, Bristol, BS1 4HX, United Kingdom

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hybrid.co

GB-COH 06993551

Full notice record

85 details

Everything the publisher included in this notice, organised by section. Contact details hidden: upgrade to Pro to see

Organisations

Party 1 › Name	Arts University Bournemouth
Party 1 › Address › Street	7 Fern Barrow, Wallisdown
Party 1 › Address › Town / city	Poole
Party 1 › Address › Postcode	BH125HH
Party 1 › Address › Country	GB
Party 1 › Address › Country	United Kingdom
Party 1 › Address › Region (NUTS)	UKK24
Party 1 › Role	buyer
Party 1 › Classification › Description	Public authority - sub-central government
Party 2 › Name	HYBRID NEWS LIMITED
Party 2 › Address › Street	46-48 Queen Charlotte Street
Party 2 › Address › Town / city	Bristol
Party 2 › Address › Postcode	BS1 4HX
Party 2 › Address › Country	GB
Party 2 › Address › Country	United Kingdom
Party 2 › Address › Region (NUTS)	UKK11
Party 2 › Role	supplier
Party 2 › Link	http://hybrid.co
Party 2 › Business size	sme
Party 2 › VCSEs	No
Party 2 › Public service mission organisation	No
Party 2 › Sheltered workshop	No

Buyer

Name	Arts University Bournemouth

Tender

Title	Digital Advertising Agency Services
Status	complete
Procedure type	selective
Procedure	Competitive flexible procedure
Lot › Status	complete
Document › Document type	Conflict of interest
Document › Description	Not published

Awards

Status	active
Category	services
Supplier › Name	HYBRID NEWS LIMITED
Item › CPV › Description	Advertising management services
Item › Delivery › Delivery 1 › Region (NUTS)	UKC
Item › Delivery › Delivery 1 › Country	GB
Item › Delivery › Delivery 1 › Country	United Kingdom
Item › Delivery › Delivery 2 › Region (NUTS)	UKD
Item › Delivery › Delivery 2 › Country	GB
Item › Delivery › Delivery 2 › Country	United Kingdom
Item › Delivery › Delivery 3 › Region (NUTS)	UKE
Item › Delivery › Delivery 3 › Country	GB
Item › Delivery › Delivery 3 › Country	United Kingdom
Item › Delivery › Delivery 4 › Region (NUTS)	UKF
Item › Delivery › Delivery 4 › Country	GB
Item › Delivery › Delivery 4 › Country	United Kingdom
Item › Delivery › Delivery 5 › Region (NUTS)	UKG
Item › Delivery › Delivery 5 › Country	GB
Item › Delivery › Delivery 5 › Country	United Kingdom
Item › Delivery › Delivery 6 › Region (NUTS)	UKH
Item › Delivery › Delivery 6 › Country	GB
Item › Delivery › Delivery 6 › Country	United Kingdom
Item › Delivery › Delivery 7 › Region (NUTS)	UKI
Item › Delivery › Delivery 7 › Country	GB
Item › Delivery › Delivery 7 › Country	United Kingdom
Item › Delivery › Delivery 8 › Region (NUTS)	UKJ
Item › Delivery › Delivery 8 › Country	GB
Item › Delivery › Delivery 8 › Country	United Kingdom
Item › Delivery › Delivery 9 › Region (NUTS)	UKK
Item › Delivery › Delivery 9 › Country	GB
Item › Delivery › Delivery 9 › Country	United Kingdom

Contracts

Title	Digital Advertising Agency Services
Status	active
Contract period › Start	30 Jan 2026
Contract period › End	30 Jan 2029
Contract period › Can be extended to	30 Jan 2031
Can be renewed	Yes
Renewal › Description	3 years + 1 year + 1 year
Value › Value incl. VAT	£1,800,000
Value › Currency	GBP
Above threshold	Yes
Signed	3 Dec 2025
Agreed Metrics › Agreed Metric 1 › Title	KPI Achievement Rate
Agreed Metrics › Agreed Metric 1 › Description	- Target: 80% of campaigns to meet or exceed specific campaigns KPIs - Benchmark: Benchmark: 75%+
Agreed Metrics › Agreed Metric 1 › Observations › Contract period › Duration In Months	3
Agreed Metrics › Agreed Metric 2 › Title	Engagement Rate
Agreed Metrics › Agreed Metric 2 › Description	- Target: Average engagement rate of 2.5%+ - Benchmark: Benchmark: 1.5%+
Agreed Metrics › Agreed Metric 2 › Observations › Contract period › Duration In Months	3
Agreed Metrics › Agreed Metric 3 › Title	Response Time
Agreed Metrics › Agreed Metric 3 › Description	- Target: Responses within 2 working days. Please note for Clearing , we would need a more hands on quick response as there will be changes to campaigns . - Benchmark: Benchmark: 90% within SLA Note: During high-priority periods such as Clearing, the supplier is expected to provide rapid response and campaign adjustment support beyond standard SLA expectations.
Agreed Metrics › Agreed Metric 3 › Observations › Contract period › Duration In Months	3
Document › Document type	Contract notice
Document › Description	Contract details notice on Find a Tender
Document › Link	https://www.find-tender.service.gov.uk/Notice/038610-2026
Document › Published	28 Apr 2026

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