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AWARD
Complete
Social Media and Insight
Published 4 Mar 2026
4 Mar 2026
- Primary CPV
-
79341400 *
Advertising campaign services
- Location
- 🇬🇧 Warwickshire, West Midlands
- Value
- £93,333
- Contract
-
1 year Duration
01/04/2026 31/03/2027
- Contract Types
-
79 *Business services: law, marketing, consu...Full CPV Breakdown
- SME suitable
- Not stated
Publisher Address
Middlemarch Business Park, Coventry, CV3 4SU, United Kingdom · UKG13
Contact
Award Criteria
Not specified
Related tenders
Agriculture and Horticulture Development...
All notices from this publisher Same CPV code
79341400 *
All notices with this CPV code
Reference: 2025-775
AHDB requires a social media management service to manage, publish and analyse social media content across various platforms from a single dashboard. Key functions must include scheduling posts, managing social conversations, analysing performance through detailed reports and using social listening to gain audience and industry insights. The platform should streamline social media workflows, improve customer experiences and provide actionable data to drive business impact.
Awarded to
Full CPV breakdown
- 79341400 — Advertising campaign services (primary)
Notice details
- Buyer type
- Local authority
- Competition
- Open competition (any supplier can bid)
- Contract type
- Services
- Winning supplier
- SME
- Procurement method
- Below threshold - open competition
- Main category
- Services
- Legal basis
- UKPGA 2023/54
- Notice status
- Complete
- Award status
- Active
- Language
- EN
- Published
- 04 Mar 2026 11:26
- OCID
- ocds-h6vhtk-059af9
- Notice ID
- 2025-775
Organisations on this notice
Sprout Social Inc
Supplier SME
131 S.Dearborn Street, Chicago, 60603, United States
bi•••••
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Full notice record
47 detailsEverything the publisher included in this notice, organised by section. Contact details hidden: upgrade to Pro to see
Organisations
| Party 1 › Name | AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD |
| Party 1 › Address › Street | Middlemarch Business Park |
| Party 1 › Address › Town / city | Coventry |
| Party 1 › Address › Postcode | CV3 4SU |
| Party 1 › Address › Country | GB |
| Party 1 › Address › Country | United Kingdom |
| Party 1 › Address › Region (NUTS) | UKG13 |
| Party 1 › Role | buyer |
| Party 1 › Link | https://defra-family.force.com/s/Welcome |
| Party 1 › Classification › Description | Public authority - sub-central government |
| Party 2 › Name | Sprout Social Inc |
| Party 2 › Address › Street | 131 S.Dearborn Street |
| Party 2 › Address › Town / city | Chicago |
| Party 2 › Address › Postcode | 60603 |
| Party 2 › Address › Country | US |
| Party 2 › Address › Country | United States |
| Party 2 › Address › Region (NUTS) | US |
| Party 2 › Role | supplier |
| Party 2 › Business size | sme |
| Party 2 › VCSEs | No |
Buyer
| Name | AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD |
Tender
| Title | Social Media and Insight |
| Description | AHDB requires a social media management service to manage, publish and analyse social media content across various platforms from a single dashboard. Key functions must include scheduling posts, managing social conversations, analysing performance through detailed reports and using social listening to gain audience and industry insights. The platform should streamline social media workflows, improve customer experiences and provide actionable data to drive business impact. |
| Status | complete |
| Procedure type | open |
| Procedure | Below threshold - open competition |
| Lot › Status | complete |
Awards
| Status | active |
| Category | services |
| Supplier › Name | Sprout Social Inc |
| Item › CPV › Description | Advertising campaign services |
Contracts
| Title | Social Media and Insight |
| Status | active |
| Contract period › Start | 1 Apr 2026 |
| Contract period › End | 31 Mar 2027 |
| Contract period › Can be extended to | 31 Mar 2029 |
| Can be renewed | Yes |
| Renewal › Description | 1+1 |
| Value › Value incl. VAT | £112,000 |
| Value › Value | £93,333 |
| Value › Currency | GBP |
| Above threshold | No |
| Signed | 2 Mar 2026 |
| Document › Document type | Contract notice |
| Document › Description | Contract details notice on Find a Tender |
| Document › Link | https://www.find-tender.service.gov.uk/Notice/019379-2026 |
| Document › Published | 4 Mar 2026 |