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AWARD Complete

Digital Advertising Agency Services

Published 17 Nov 2025
17 Nov 2025


Reference: ocds-h6vhtk-055317
Digital Advertising Agency to develop, implement, and manage our digital advertising strategies. The primary objectives are: Enhancing brand visibility Driving student recruitment across all levels Effectively promoting the University's diverse range of courses and programmes Agency / Third-Party Spend: £300,000 × 3 years + 1 year + 1 year = £1,500,000 This amount is based on third-party advertising spend, which is variable and not fixed. The spend will be reimbursed directly by AUB to the supplier. In addition, the supplier will receive a commission on this spend, calculated at an agreed rate.

Full CPV breakdown

  • 79341200 — Advertising management services (primary)

Notice details

Buyer type
Local authority
Competition
Restricted / competitive (suppliers are shortlisted first)
Contract type
Services
Bids received
23
Winning supplier
SME
Procurement method
Competitive flexible procedure
Main category
Services
Above threshold
Yes
Legal basis
UKPGA 2023/54
Notice status
Complete
Award status
Pending
Award date
30 Oct 2025
Standstill period ends
26 Nov 2025
Contract can be extended to
30 Jan 2031
Renewal
A three-year contract with the option to extend for two additional one-year periods. Extensions will be exercised if AUB considers the supplier's performance satisfactory and requires additional time to tender for a new service.
Language
EN
Published
17 Nov 2025 10:56
OCID
ocds-h6vhtk-055317
Notice ID
ocds-h6vhtk-055317

Competition

23
Bids received
4
Bids considered at final stage
4
SME bids at final stage
0
VCSE bids at final stage

Organisations on this notice

Supplier SME
46-48 Queen Charlotte Street, Bristol, BS1 4HX, United Kingdom
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GB-COH 06993551

Key dates

Future Signature Date
27 Nov 2025 · Scheduled

Everything the publisher included in this notice, organised by section. Contact details hidden: upgrade to Pro to see

Organisations

Party 1 › Name Arts University Bournemouth
Party 1 › Address › Street 7 Fern Barrow, Wallisdown
Party 1 › Address › Town / city Poole
Party 1 › Address › Postcode BH125HH
Party 1 › Address › Country GB
Party 1 › Address › Country United Kingdom
Party 1 › Address › Region (NUTS) UKK24
Party 1 › Role buyer
Party 1 › Classification › Description Public authority - sub-central government
Party 2 › Name HYBRID NEWS LIMITED
Party 2 › Address › Street 46-48 Queen Charlotte Street
Party 2 › Address › Town / city Bristol
Party 2 › Address › Postcode BS1 4HX
Party 2 › Address › Country GB
Party 2 › Address › Country United Kingdom
Party 2 › Address › Region (NUTS) UKK11
Party 2 › Role supplier
Party 2 › Link http://hybrid.co
Party 2 › Business size sme
Party 2 › VCSEs No
Party 2 › Public service mission organisation No
Party 2 › Sheltered workshop No

Buyer

Name Arts University Bournemouth

Tender

Title Digital Advertising Agency Services
Status complete
Procedure type selective
Procedure Competitive flexible procedure
Lot › Status complete

Awards

Title Digital Advertising Agency Services
Status pending
Date 30 Oct 2025
Value › Value incl. VAT £1,800,000
Value › Currency GBP
Category services
Above threshold Yes
Supplier › Name HYBRID NEWS LIMITED
Item › CPV › Description Advertising management services
Item › Delivery › Delivery 1 › Region (NUTS) UKC
Item › Delivery › Delivery 1 › Country GB
Item › Delivery › Delivery 1 › Country United Kingdom
Item › Delivery › Delivery 2 › Region (NUTS) UKD
Item › Delivery › Delivery 2 › Country GB
Item › Delivery › Delivery 2 › Country United Kingdom
Item › Delivery › Delivery 3 › Region (NUTS) UKE
Item › Delivery › Delivery 3 › Country GB
Item › Delivery › Delivery 3 › Country United Kingdom
Item › Delivery › Delivery 4 › Region (NUTS) UKF
Item › Delivery › Delivery 4 › Country GB
Item › Delivery › Delivery 4 › Country United Kingdom
Item › Delivery › Delivery 5 › Region (NUTS) UKG
Item › Delivery › Delivery 5 › Country GB
Item › Delivery › Delivery 5 › Country United Kingdom
Item › Delivery › Delivery 6 › Region (NUTS) UKH
Item › Delivery › Delivery 6 › Country GB
Item › Delivery › Delivery 6 › Country United Kingdom
Item › Delivery › Delivery 7 › Region (NUTS) UKI
Item › Delivery › Delivery 7 › Country GB
Item › Delivery › Delivery 7 › Country United Kingdom
Item › Delivery › Delivery 8 › Region (NUTS) UKJ
Item › Delivery › Delivery 8 › Country GB
Item › Delivery › Delivery 8 › Country United Kingdom
Item › Delivery › Delivery 9 › Region (NUTS) UKK
Item › Delivery › Delivery 9 › Country GB
Item › Delivery › Delivery 9 › Country United Kingdom
Standstill period › End 26 Nov 2025
Contract period › Start 30 Jan 2026
Contract period › End 30 Jan 2029
Contract period › Can be extended to 30 Jan 2031
Can be renewed Yes
Renewal › Description A three-year contract with the option to extend for two additional one-year periods. Extensions will be exercised if AUB considers the supplier's performance satisfactory and requires additional time to tender for a new service.
Document › Document type Award notice
Document › Description Contract award notice on Find a Tender
Document › Link https://www.find-tender.service.gov.uk/Notice/074306-2025
Document › Published 17 Nov 2025
Assessment Summaries Date Sent 30 Oct 2025
Milestone › Type Future signature date
Milestone › Due 27 Nov 2025
Milestone › Status scheduled
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