Back to search
Find a Tender
AWARD
Complete Services
Campaign Planning and Delivery & Associated Services (GCU)
Published 18 Sep 2026
18 Sep 2026
- Primary CPV
-
79341400 *
Advertising campaign services
- Location
- 🇬🇧 Glasgow City, Scotland
- Value
- £1,370,331
- Contract
- Not specified
- Contract Types
-
79 *Business services: law, marketing, consu...Full CPV Breakdown
- SME suitable
- Not stated
Publisher Address
70 Cowcaddens Road, Glasgow, G4 0BA, United Kingdom · UKM82
Contact
Award Criteria
- Service Delivery – Methodology
- Experience
- Reporting
- SustainableProcurement- Fair Work Practices
- Key Personnel
- Sustainable Procurement - Community Benefits
- Price
Related tenders
Glasgow Caledonian University
All notices from this publisher Same CPV code
79341400 *
All notices with this CPV code
Reference: GCU-MKT-2026-01
The University is seeking a Contractor for campaign planning, delivery, and performance -led student recruitment.
The selected agency must demonstrate capability in delivering measurable recruitment solutions across domestic and international markets. Required expertise includes, but is not limited to:
Higher Education sector strategy
Performance marketing and media buying
AI-powered campaign planning and organisation tools
Transparent measurement and conversion tracking across all platforms
Awarded to
Full CPV breakdown
- 79341400 — Advertising campaign services (primary)
Notice details
- Buyer type
- Other public body · Education
- Competition
- Open competition (any supplier can bid)
- Contract type
- Services
- Bids received
- 7
- Winning supplier
- Large company
- Procurement method
- Open procedure
- Main category
- Services
- Legal basis
- CELEX 32014L0024
- Notice status
- Complete
- Award status
- Active
- Covered by GPA
- Yes
- Language
- EN
- Published
- 18 Sep 2026 11:11
- OCID
- ocds-h6vhtk-0615ce
- Notice ID
- GCU-MKT-2026-01
Competition
7
Bids received
0
Bids from SMEs
0
Foreign Bids From E U
7
Foreign Bids From Non E U
7
Electronic bids
Organisations on this notice
Buyer, Central Purchasing Body
70 Cowcaddens Road, Glasgow, G4 0BA, United Kingdom
pr•••••
Upgrade to Pro to see
+4•••••
Upgrade to Pro to see
Penna plc
Supplier Large
Millenium Bridge House, 2 Lambeth Hill, London, EC4V 4BG, United Kingdom
+4•••••
Upgrade to Pro to see
Glasgow Sheriff Court
Review Body
PO BOX 23, 1 Carlton Place,, Glasgow, G5 9DA, United Kingdom
Lots (1)
Lot 1
The University is seeking a Contractor for campaign planning, delivery, and performance -led student recruitment.
The selected agency must demonstrate capability in delivering measurable recruitment solutions across domestic and international markets. Required expertise includes, but is not limited to:
Higher Education...
· Cancelled
Full notice record
71 detailsEverything the publisher included in this notice, organised by section. Contact details hidden: upgrade to Pro to see
Tender
| Title | Campaign Planning and Delivery & Associated Services (GCU) |
| Status | complete |
| CPV › Description | Advertising campaign services |
| Category | services |
| Description | The University is seeking a Contractor for campaign planning, delivery, and performance -led student recruitment. The selected agency must demonstrate capability in delivering measurable recruitment solutions across domestic and international markets. Required expertise includes, but is not limited to: Higher Education sector strategy Performance marketing and media buying AI-powered campaign planning and organisation tools Transparent measurement and conversion tracking across all platforms |
| Lot › Description | The University is seeking a Contractor for campaign planning, delivery, and performance -led student recruitment. The selected agency must demonstrate capability in delivering measurable recruitment solutions across domestic and international markets. Required expertise includes, but is not limited to: Higher Education sector strategy Performance marketing and media buying AI-powered campaign planning and organisation tools Transparent measurement and conversion tracking across all platforms |
| Lot › Award criteria › Criterion › Criterion 1 › Name | Service Delivery – Methodology |
| Lot › Award criteria › Criterion › Criterion 1 › Type | quality |
| Lot › Award criteria › Criterion › Criterion 1 › Description | 30 |
| Lot › Award criteria › Criterion › Criterion 2 › Name | Experience |
| Lot › Award criteria › Criterion › Criterion 2 › Type | quality |
| Lot › Award criteria › Criterion › Criterion 2 › Description | 20 |
| Lot › Award criteria › Criterion › Criterion 3 › Name | Reporting |
| Lot › Award criteria › Criterion › Criterion 3 › Type | quality |
| Lot › Award criteria › Criterion › Criterion 3 › Description | 10 |
| Lot › Award criteria › Criterion › Criterion 4 › Name | SustainableProcurement- Fair Work Practices |
| Lot › Award criteria › Criterion › Criterion 4 › Type | quality |
| Lot › Award criteria › Criterion › Criterion 4 › Description | 2.5 |
| Lot › Award criteria › Criterion › Criterion 5 › Name | Key Personnel |
| Lot › Award criteria › Criterion › Criterion 5 › Type | quality |
| Lot › Award criteria › Criterion › Criterion 5 › Description | 5 |
| Lot › Award criteria › Criterion › Criterion 6 › Name | Sustainable Procurement - Community Benefits |
| Lot › Award criteria › Criterion › Criterion 6 › Type | quality |
| Lot › Award criteria › Criterion › Criterion 6 › Description | 2.5 |
| Lot › Award criteria › Criterion › Criterion 7 › Type | price |
| Lot › Award criteria › Criterion › Criterion 7 › Description | 30 |
| Lot › Has options | No |
| Lot › Status | cancelled |
| Item › CPV › Description | Advertising campaign services |
| Item › Delivery › Region (NUTS) | UKM82 |
| Item › Delivery Location › Description | Glasgow Caledonian University |
| Procedure type | open |
| Procedure | Open procedure |
| Covered by | GPA |
Awards
| Status | active |
| Supplier › Name | Penna plc |
Organisations
| Party 1 › Name | Glasgow Caledonian University |
| Party 1 › Identifier › Legal Name | Glasgow Caledonian University |
| Party 1 › Address › Street | 70 Cowcaddens Road |
| Party 1 › Address › Town / city | Glasgow |
| Party 1 › Address › Region (NUTS) | UKM82 |
| Party 1 › Address › Postcode | G4 0BA |
| Party 1 › Address › Country | United Kingdom |
| Party 1 › Role › Role 1 | buyer |
| Party 1 › Role › Role 2 | Central purchasing body |
| Party 1 › Link | http://www.gcu.ac.uk/procurement |
| Party 1 › Buyer profile | https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.a... |
| Party 1 › Classification › Classification 1 › Description | Body governed by public law |
| Party 1 › Classification › Classification 2 › Description | Education |
| Party 2 › Name | Penna plc |
| Party 2 › Identifier › Legal Name | Penna plc |
| Party 2 › Address › Street | Millenium Bridge House, 2 Lambeth Hill |
| Party 2 › Address › Town / city | London |
| Party 2 › Address › Region (NUTS) | UKI |
| Party 2 › Address › Postcode | EC4V 4BG |
| Party 2 › Address › Country | United Kingdom |
| Party 2 › Role | supplier |
| Party 2 › Business size | large |
| Party 3 › Name | Glasgow Sheriff Court |
| Party 3 › Identifier › Legal Name | Glasgow Sheriff Court |
| Party 3 › Address › Street | PO BOX 23, 1 Carlton Place, |
| Party 3 › Address › Town / city | Glasgow |
| Party 3 › Address › Postcode | G5 9DA |
| Party 3 › Address › Country | United Kingdom |
| Party 3 › Role | Review body |
Buyer
| Name | Glasgow Caledonian University |
Contracts
| Status | active |
| Value › Value | £1,370,331.08 |
| Value › Currency | GBP |
| Signed | 3 Jun 2026 |
Links
| Href | https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-00... |