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AWARD
Complete
BTA2219 Mobility Data
Published Yesterday
5 Nov 2026
- Primary CPV
-
72222300 *
Information technology services
- Location
- 🇬🇧 Birmingham, West Midlands
- Value
- £315,000
- Contract
-
1 year Duration
19/10/2026 18/10/2027
- Contract Types
-
72 *IT services: consulting, software & supp...Full CPV Breakdown
- SME suitable
- Not stated
Publisher Address
Victoria Square House, Victoria Square, Birmingham, B2 4AJ, United Kingdom · UKG31
Contact
Award Criteria
Not specified
Related tenders
British Tourist Authority t/a VisitBrita...
All notices from this publisher Same CPV code
72222300 *
All notices with this CPV code
Reference: BTA2219 Mobility Data
These services are required to add anonymised data from mobile phones to VisitBritain's data suite. This timely and granular data will be a vital input to the Media Mix Model; an econometric analysis technique used to quantify the impact of Visit Britain’s marketing activity in driving tourism to the UK and identifying how this impact differs by region.
A variety of methods allow mobility data providers to track the presence and movements of tourists via their mobile phones including via SDKs (software development kits) which are embedded in mobile apps, or via GPS and passive WiFi. Mobility data may be purchased from specialised agencies or from mobile network providers, both of whom are in scope for this tender.
Full CPV breakdown
- 72222300 — Information technology services (primary)
Notice details
- Buyer type
- Central government
- Competition
- Open competition (any supplier can bid)
- Contract type
- Services
- Winning supplier
- Large company
- Procurement method
- Competitive flexible procedure
- Main category
- Services
- Legal basis
- UKPGA 2023/54
- Notice status
- Complete
- Award status
- Active
- Covered by GPA
- Yes
- Language
- EN
- Published
- 05 Nov 2026 12:23
- OCID
- ocds-h6vhtk-06bfdd
- Notice ID
- BTA2219 Mobility Data
Organisations on this notice
British Telecommunications Plc
Supplier Large
1 BRAHAM STREET, LONDON, E1 8EE, London, E1 4EE, United Kingdom
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GB-PPON PRYC-1538-TGMN
Full notice record
65 detailsEverything the publisher included in this notice, organised by section. Contact details hidden: upgrade to Pro to see
Organisations
| Party 1 › Name | British Tourist Authority t/a VisitBritain/VisitEngland |
| Party 1 › Address › Street | Victoria Square House, Victoria Square |
| Party 1 › Address › Town / city | Birmingham |
| Party 1 › Address › Postcode | B2 4AJ |
| Party 1 › Address › Country | GB |
| Party 1 › Address › Country | United Kingdom |
| Party 1 › Address › Region (NUTS) | UKG31 |
| Party 1 › Role | buyer |
| Party 1 › Link | https://visitbritain.force.com/s/Welcome |
| Party 1 › Classification › Description | Public authority - central government |
| Party 2 › Name | British Telecommunications Plc |
| Party 2 › Address › Street | 1 BRAHAM STREET, LONDON, E1 8EE |
| Party 2 › Address › Town / city | London |
| Party 2 › Address › Postcode | E1 4EE |
| Party 2 › Address › Country | GB |
| Party 2 › Address › Country | United Kingdom |
| Party 2 › Address › Region (NUTS) | UKI42 |
| Party 2 › Role | supplier |
| Party 2 › Business size | large |
| Party 2 › VCSEs | No |
| Party 2 › Public service mission organisation | No |
| Party 2 › Sheltered workshop | No |
Buyer
| Name | British Tourist Authority t/a VisitBritain/VisitEngland |
Tender
| Title | BTA2219 Mobility Data |
| Status | complete |
| Procedure type | open |
| Procedure | Competitive flexible procedure |
| Covered by | GPA |
| Lot › Status | complete |
| Document › Document type | Conflict of interest |
| Document › Description | Not published |
Awards
| Status | active |
| Category | services |
| Supplier › Name | British Telecommunications Plc |
| Item › CPV › Description | Information technology services |
| Item › Delivery › Delivery 1 › Region (NUTS) | UKG31 |
| Item › Delivery › Delivery 1 › Country | GB |
| Item › Delivery › Delivery 1 › Country | United Kingdom |
| Item › Delivery › Delivery 2 › Region (NUTS) | UKI |
| Item › Delivery › Delivery 2 › Country | GB |
| Item › Delivery › Delivery 2 › Country | United Kingdom |
Contracts
| Title | BTA2219 Mobility Data Contract C1470 |
| Status | active |
| Contract period › Start | 19 Oct 2026 |
| Contract period › End | 18 Oct 2027 |
| Contract period › Can be extended to | 18 Oct 2029 |
| Can be renewed | Yes |
| Renewal › Description | 2 x 12 month extensions subject to BTA approvals and performance |
| Has options | Yes |
| Options › Description | Optional items included in Pricing Schedule |
| Value › Value incl. VAT | £378,000 |
| Value › Value | £315,000 |
| Value › Currency | GBP |
| Above threshold | Yes |
| Signed | 19 Oct 2026 |
| Agreed Metrics › Agreed Metric 1 › Title | KPI Social Value |
| Agreed Metrics › Agreed Metric 1 › Description | Social Value KPI |
| Agreed Metrics › Agreed Metric 1 › Observations › Contract period › Duration In Months | 1 |
| Agreed Metrics › Agreed Metric 2 › Title | KPI Data Delivery |
| Agreed Metrics › Agreed Metric 2 › Description | KPIs: VisitBritain expect the supplier to provide the required data, at the frequency agreed, in a timely manner. |
| Agreed Metrics › Agreed Metric 2 › Observations › Contract period › Duration In Months | 1 |
| Document › Document type | Contract notice |
| Document › Description | Contract details notice on Find a Tender |
| Document › Link | https://www.find-tender.service.gov.uk/Notice/105142-2026 |
| Document › Published | 5 Nov 2026 |