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AWARD
Complete
Media Buying Services
Published 4 Jun 2026
4 Jun 2026
- Primary CPV
-
79340000 *
Advertising and marketing services
- Location
- 🇬🇧 Westminster, London
- Value
- £14,500,000
- Contract
-
4 years Duration
14/06/2026 13/06/2030
- Contract Types
-
79 *Business services: law, marketing, consu...Full CPV Breakdown
- SME suitable
- Not stated
Publisher Address
1 Horse Guards Rd,, London, SW1A 2HQ, United Kingdom · UKI32
Contact
Award Criteria
Not specified
Related tenders
UK Export Finance
All notices from this publisher Same CPV code
79340000 *
All notices with this CPV code
Reference: UKEF0652
This requirement is specific to UKEF's media planning and buying services.
The supplier is a cross‑government provider procured by the Government Commercial Service (GCS) and the Cabinet Office (CO).
ï‚· UKEF will call off directly from the Government Communication Agency (GCA), formerly Crown Commercial Service (CCS), framework.
 The contract will be awarded via a direct award under Lot 1 & 2 of the GCA framework (reference RM6364), covering media planning and media buying. This lot operates on a sole‑supplier basis, with services scheduled to commence in June 2026.
Awarded to
Full CPV breakdown
- 79340000 — Advertising and marketing services (primary)
Notice details
- Buyer type
- Central government
- Competition
- Direct award (no competition)
- Contract type
- Services
- Winning supplier
- Large company
- Procurement method
- Direct award
- Main category
- Services
- Above threshold
- Yes
- Legal basis
- UKPGA 2023/54
- Notice status
- Complete
- Award status
- Pending
- Language
- EN
- Published
- 04 Jun 2026 11:22
- OCID
- ocds-h6vhtk-06ad3c
- Notice ID
- UKEF0652
Organisations on this notice
Supplier Large
Sea Containers, London, SE1 9ET, United Kingdom
Go•••••
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GB-COH 04078547
Key dates
- Future Signature Date
- 8 Jun 2026 · Scheduled
Full notice record
50 detailsEverything the publisher included in this notice, organised by section. Contact details hidden: upgrade to Pro to see
Organisations
| Party 1 › Name | UK Export Finance |
| Party 1 › Address › Street | 1 Horse Guards Rd, |
| Party 1 › Address › Town / city | London |
| Party 1 › Address › Postcode | SW1A 2HQ |
| Party 1 › Address › Country | GB |
| Party 1 › Address › Country | United Kingdom |
| Party 1 › Address › Region (NUTS) | UKI32 |
| Party 1 › Role | buyer |
| Party 1 › Classification › Description | Public authority - central government |
| Party 2 › Name | WAVEMAKER LIMITED |
| Party 2 › Address › Street | Sea Containers |
| Party 2 › Address › Town / city | London |
| Party 2 › Address › Postcode | SE1 9ET |
| Party 2 › Address › Country | GB |
| Party 2 › Address › Country | United Kingdom |
| Party 2 › Address › Region (NUTS) | UKI44 |
| Party 2 › Role | supplier |
| Party 2 › Link | https://wavemakerglobal.com/uk/ |
| Party 2 › Business size | large |
| Party 2 › VCSEs | No |
Buyer
| Name | UK Export Finance |
Tender
| Title | Media Buying Services |
| Description | This requirement is specific to UKEF's media planning and buying services. The supplier is a cross‑government provider procured by the Government Commercial Service (GCS) and the Cabinet Office (CO).  UKEF will call off directly from the Government Communication Agency (GCA), formerly Crown Commercial Service (CCS), framework.  The contract will be awarded via a direct award under Lot 1 & 2 of the GCA framework (reference RM6364), covering media planning and media buying. This lot operates on a sole‑supplier basis, with services scheduled to commence in June 2026. |
| Status | complete |
| Procedure type | direct |
| Procedure | Direct award |
| Reason for this procedure | under PA23-Schedule 5, Para 4: Single Supplier on a framework |
| Lot › Status | complete |
| Document › Document type | Conflict of interest |
| Document › Description | Not published |
Awards
| Status | pending |
| Value › Value incl. VAT | £17,400,000 |
| Value › Value | £14,500,000 |
| Value › Currency | GBP |
| Category | services |
| Above threshold | Yes |
| Supplier › Name | WAVEMAKER LIMITED |
| Item › CPV › Description | Advertising and marketing services |
| Item › Delivery › Region (NUTS) | UK |
| Item › Delivery › Country | GB |
| Item › Delivery › Country | United Kingdom |
| Contract period › Start | 14 Jun 2026 |
| Contract period › End | 13 Jun 2030 |
| Document › Document type | Award notice |
| Document › Description | Transparency notice on Find a Tender |
| Document › Link | https://www.find-tender.service.gov.uk/Notice/052688-2026 |
| Document › Published | 4 Jun 2026 |
| Milestone › Type | Future signature date |
| Milestone › Due | 8 Jun 2026 |
| Milestone › Status | scheduled |