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Influencer Marketing and Social Media Management

Published 23 Feb 2026
23 Feb 2026


Reference: INT00089
Marketing tool that could combine publishing, engagement, reporting, social listening and influencer management in one place. The aim is to reduce the number of systems YPO use, improve reporting accuracy, and support evidence-based decision making through better analytics and insight, while saving time in the team to maximise efficiency.

Full CPV breakdown

  • 48218000 — License management software package (primary)

Notice details

Buyer type
Local authority
Competition
Limited competition (invited suppliers only)
Contract type
Goods
Winning supplier
SME
Procurement method
Below threshold - limited competition
Main category
Goods
Legal basis
UKPGA 2023/54
Notice status
Complete
Award status
Active
Language
EN
Published
23 Feb 2026 14:12
OCID
ocds-h6vhtk-065a38
Notice ID
INT00089

Organisations on this notice

Supplier SME
131 S. Dearborn Street, STE 700 Chicago Illinois, 60603, United States
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Organisations

Party 1 › Name Yorkshire Purchasing Organisation
Party 1 › Address › Street 41 Industrial Park
Party 1 › Address › Town / city Wakefield
Party 1 › Address › Postcode WF2 0XE
Party 1 › Address › Country GB
Party 1 › Address › Country United Kingdom
Party 1 › Address › Region (NUTS) UKE45
Party 1 › Role buyer
Party 1 › Link https://www.ypo.co.uk/
Party 1 › Classification › Description Public authority - sub-central government
Party 2 › Name SPROUT SOCIAL INC
Party 2 › Address › Street 131 S. Dearborn Street
Party 2 › Address › Town / city STE 700 Chicago Illinois
Party 2 › Address › Postcode 60603
Party 2 › Address › Country US
Party 2 › Address › Country United States
Party 2 › Address › Region (NUTS) US
Party 2 › Role supplier
Party 2 › Business size sme
Party 2 › VCSEs No

Buyer

Name Yorkshire Purchasing Organisation

Tender

Title Influencer Marketing and Social Media Management
Description Marketing tool that could combine publishing, engagement, reporting, social listening and influencer management in one place. The aim is to reduce the number of systems YPO use, improve reporting accuracy, and support evidence-based decision making through better analytics and insight, while saving time in the team to maximise efficiency.
Status complete
Procedure type limited
Procedure Below threshold - limited competition
Lot › Status complete

Awards

Status active
Category goods
Supplier › Name SPROUT SOCIAL INC
Item › CPV › Description License management software package
Item › Delivery › Region (NUTS) UK
Item › Delivery › Country GB
Item › Delivery › Country United Kingdom

Contracts

Title Influencer Marketing and Social Media Management
Status active
Contract period › Start 10 Dec 2025
Contract period › End 9 Dec 2027
Value › Value incl. VAT £59,997
Value › Value £49,998
Value › Currency GBP
Above threshold No
Signed 21 Nov 2025
Document › Document type Contract notice
Document › Description Contract details notice on Find a Tender
Document › Link https://www.find-tender.service.gov.uk/Notice/016109-2026
Document › Published 23 Feb 2026
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